Everyones Favorite Topic - 3 Tips for How To

I believe that everyone understands that no matter what business you are in- Real Estate,... Read More

Selling with Purpose

Selling With Purpose What is it about selling that makes you afraid? Do you get... Read More

Selling Abilities - Part 1

Selling "-abilities": Reliability (Part 1 of 4) Most salespeople love to talk about their... Read More

Selling -abilities : Part 2

In the last article I talked about different strategies... Read More

Ten Quick Etiquette Tips for Business Lunches

Knowing what to do when meeting a prospective client forlunch, or going to lunch with... Read More

I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of people hear this word, a... Read More

Miracles are Your Responsibility!

John Di Lemme on "Miracles are your responsibility"Miracles are your responsibility! What does that mean?... Read More

5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking...Okay John,... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself from the competition, when you... Read More

Stuff We Make Up About Our Prospects

? Go through the "no's" to get to "yes." ? It takes X number of... Read More

Why People Use Long Sales Copy

Have you ever wondered why some people use long sales letter? Here is the answer:... Read More

The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought he had brought wonderful new... Read More

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep us from backsliding into old... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling them?* Is e-mail your selling... Read More

Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the unknown. The fear you create... Read More

Selling Services

Selling a service isn't the same as selling a product. Your prospect is buying an... Read More

Psychological Tricks in Selling

----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer... Read More

Five Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep called the other day to... Read More

Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight to the trash can. How... Read More

9 Ways to Keep Clients Coming Back For More

A lot of effort is put into getting new clients. We all know our client... Read More

The Art Of Cold Calling

I know, don't groan. You have to do them if you want to get properties... Read More

Forgive All Ebay Sins!

Over the years, I have been amazed at the "blinding" greed and reckless... Read More

Do Your Words Betray You?

What do the words that you use say about you? What is your basic message?... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call" seminar for the Printing Industries... Read More

Eighty Percent of Success is Showing Up

The above quote, "Eighty percent of success is showing up." is from Woody Allen. It... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at work or at home, and... Read More

Building Relationships

A conversation: The Salesperson: "I don't cold call-I want to build relationships." Wendy: "Huh?" Recently... Read More

Take the Contract with You

I learned something very interesting this week. Thankfully, what I learned was really at no... Read More

Talking To A Prospect As If To A Friend

While working with a new coaching client, I asked to hear her sound bite. Everyone... Read More

Your Voice is Your Instrument

On an introductory call, your voice is your instrument. During a face-to-face meeting, you have... Read More

Another Warm Lead

Saturday morning, I sat in my pajamas, sipping strong, black coffee and petting Ms. Kitty... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the most successful sales professional or... Read More

Create A Killer Product by Writing Your Sales Letter First!

You may not realize this, but when if you are in the early planning stages... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of them is not used. Why... Read More

Planning to Realize Your Goals

Recently, I wrote about about creating specific, compelling goals that pull you towards what you... Read More

How to Blow Rapport Really Fast

Do you have 5, 10, or 20 years of sales experience? Or do you have... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will actually increase the amount of... Read More

My Competitor Has a Better Product

The topic of this issue's article is a response to a question submitted by one... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two reasons for most people. One... Read More

Open Your Introduction With A Firecracker Moment

The number one requirement, whether you are a business owner or an employee, is to... Read More

Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is to provide information. The second... Read More

Use Bundling To Increase Your Profits And Sales

Use Bundling To Increase Your Profits And Sales An effective way to increase your profits... Read More

Six Steps to Creating Online Presentations for Telephone Selling

How much extra money could you make by closing just one or two additional sales... Read More

Persuading Learners to Buy: 7 Groups

There are seven major reasons why adults continue their pursuit to learn. Each of the... Read More

Ten FAST Ways to Sell Your Products

Always give a reason for the sale for credibility. 1. If you have old Inventory,... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 1

Have you wasted valuable time and money on promotion that doesn't work? Have your announcements... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 2

Part one of this article is available at www.bookcoaching.com/freearticles/article-31.shtml. Have you wasted valuable... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We love to write. We love... Read More

Letting Them Use Plastic

Obtaining merchant status will help to increase your sales. Consumers are becoming creatures of convenience;... Read More

Ten Tips for Choosing the Right Direct Sales Company

Direct sales can be your ticket to a profitable home-based business. There's low risk and... Read More

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know their products.... Read More

Sell More Products and Services with Testimonials

Testimonials are all-important to sell anything. You may already have testimonials for your new book... Read More

60 Ways to Increase Your Mail Order Catalog Sales

This article is meant to inform. Please don't construe this as legal advice. Perfection... Read More

101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are now mailing 4times a year,... Read More

Why Arent They Buying?

You've polished your sales page over and over againuntil it's gleaming with benefits. You're gettingplenty... Read More

Tapping The Potential Of Your Customers

Business owners of long standing know the cardinal rule "take care of your existing customers... Read More

Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great sales copy? Maybe not, but... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green eggs and ham? Would you... Read More

Two Mistakes That Will Cost You Money

You've met a new prospect, accurately assessed their needs and determined that you can provide... Read More

Pinging for Success: Creating Search Patterns

One of my first internship jobs as a college student was working for a defense... Read More

Success Reloaded: The Matrix

So the other day I'm watching the movie The Matrix, again. For some reason I... Read More

Selling: an art of a skill?

Selling is as much an art as it is a skill. The basics of the... Read More

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds of letters, to avoid making... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on an almost daily basis, the... Read More

Creating Intense Emotions That Motivate People

Ever wish that your presentations could be as much fun as a cool TV commercial?... Read More

Too Much Empathy Will Cost You Money

Ever have a prospect start out your sales call by asking you "so how much... Read More

3 Tips For Getting Through The Voicemail Screen

How many times have you heard that you gotta get past the gatekeeper and get... Read More

How to Create Material That Will Get You Sales Now!

WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A great deal of money is... Read More

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for a small manufacturing company. I... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation. People buy solutions and... Read More

Impotent Questions - How Much Are They Costing You?

Last issue we talked about what motivates people to buy something. A person or a... Read More

Use Pain To Get Commitments

Whenever I speak with new salesreps and entrepreneurs, I hear a similar frustration: "I call... Read More

Leveraging Yourself Up To Executives When Selling

The fastest way to get a decision made is to speak directly with the decision-maker,... Read More

Obtaining Self-Confidence

A reader recently asked me the following: "I enjoyed the information you provided on your... Read More

The Email Blow-Off

This week's article is my response to a question by Lisa Boudreau of ePresence. "I... Read More

Dont Let Rattlesnakes Scare You

Recently I was out trail running along the South Fork of the Yuba River. The... Read More

Now Is A Great Time To Sell!

Its official. The news just came out. Yes, we are now in a recession! Duh.... Read More

Why Executives Wont Take Your Call

Do you hang up on telemarketers? 9 times out of 10 I do. Why do... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think anyone who has been in... Read More

Cold Calling Reluctance

Most salespeople I know consider cold calling a dreadful, but essential activity in our profession.... Read More

Build & Protect Your Confidence

I can remember the first time that I had to get new customers from a... Read More

Cold Calling Pressure Reduction

Who likes cold calling? Most salespeople don't like cold calling, and do as little of... Read More

The Risk of Being A Yes-Man

Sales is all about negotiating. You are negotiating from the first word out of your... Read More

Improve Your Sales Closing Ratio

Occasionally EGOPOWER readers send me questions or topic suggestions that I feel would be of... Read More

Lock, Stock, and Barrel!

The other night I was watching a classic western from 1969, Sergio Leone's "Once Upon... Read More

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right? Not exactly. Just last week... Read More

Dr. Seuss?s 3-Step Selling Process

Hello Everyone: Here's a unique look at learning how tosell: "I am Sam. Sam I... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product you can give away free... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually a good reason. Here are... Read More

The Best Day In The Week

The best day of the week is TODAY, of course. Yesterday's are lost forever, and... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The more sales and marketing... Read More

15 Ways To Get Really Motivated

First, recognize that motivation is an inside job. The word motivate means to impel, inspire,... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000 feet on my way to... Read More

The Doors Of Opportunity

Alexander Graham Bell once said, "When one door closes another opens; but we often look... Read More

First, Fast, And Foremost . . .

First - being before all others. Fast - moving or able to move quickly. Foremost... Read More

Before You Sell Do The Math

This is an important and potentially profitable piece of advice. It goes like this -... Read More

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You can't do it by doing... Read More

How To Take The Right Steps To Increase Your Selling Results

Steps - it is unrealistic for most salespeople to expect to make a sale in... Read More

Leave a Better Voice Mail Message

Yesterday I received a call from a financial planner named Richard doing a cold call.... Read More

5 Ideas for Writing Effective Sales Letters

Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to... Read More

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What Are Car Boot Sales?

If you live in England then you will already be familiar with car boot sales... Read More

3 Tips For Getting Through The Voicemail Screen

How many times have you heard that you gotta get past the gatekeeper and get... Read More

Solution-Sell is a Myth!

Who among us is not already up to here with the omni-smarts who wax poetic... Read More

Another Warm Lead

Saturday morning, I sat in my pajamas, sipping strong, black coffee and petting Ms. Kitty... Read More

Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight to the trash can. How... Read More

Buying Mortgage Leads - Three Things to Consider

The time comes for all mortgage brokers and loan officers to consider spending some of... Read More

A Little Something Special Goes a Long Way

Keeping the 80/20 rule in mind; that is that 80% of your business comes from... Read More

Breaking the Ice and Winning Over the Client

Wherever you turn these days you'll find articles covering every business strategy and tactic available... Read More

To Buy or Not to Buy? Motivating Your Customers to Take Action!

All customers have a choice to make. Sometimes that choice is between your product and... Read More

Going Global: Communication Across Mental Boundaries

A completed communication consists of a sender and a receiver. If there is just a... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked up a presentation of all... Read More

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right? Not exactly. Just last week... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance of your sales SuperStars? Will... Read More

Stop Talking - Start Selling

Selling is not talking. It's listening. You may have heard the saying "the first person... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects that just need a little... Read More

Lessons Learned At Gunpoint

"If you do anything foolish or try to get out of the car we will... Read More

Selling For Keeps

When you are in sales and you come across a customer, you don't want to... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000 feet on my way to... Read More

The Never Ending Sale

Once you have added a new customer to your book of business, plan on keeping... Read More

Program Your Biocomputer For Sales Success

Selling isn't something you do to people, it's something you do for them. If you... Read More

Building an Action Plan

Going into your workday and waiting for things to happen, and then reacting to them... Read More

Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the unknown. The fear you create... Read More

Picture Yourself a Winner

In the work place, the amount of good things that happen to a person during... Read More

How to Eliminate Objections to Price

Have you ever stepped your way through the sales process only to be disappointed by... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant, I've had the opportunity... Read More

An Introduction to Mannequins

Just about every clothing store uses mannequins. There are many types of mannequins made of... Read More

Selling - Trade Shows Vs. Regular Sales Calls

Remember those school exercises that started "Compare and contrast....yada yada yada". Well, here's an exercise... Read More

Three Ways to Get More Referrals

When you are in the business of sales, among the many key ingredients to your... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to the point when you counted... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually a good reason. Here are... Read More

Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the Austin Celtic Festival. We shared... Read More

7 Strategies for Writing Fundraising Letters

Writing fundraising letters can be an effective way to request donations to a charitable cause.... Read More

Everything in Life is Selling

Robert Louis Stevenson said 'Everything in Life is Selling' and it is. Whether as a... Read More

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You can't do it by doing... Read More

Getting Referrals

ReferralsA substantial part of your business can come from referrals. The key is to provide... Read More

Cold Calling Pressure Reduction

Who likes cold calling? Most salespeople don't like cold calling, and do as little of... Read More

Ten Quick Etiquette Tips for Business Lunches

Knowing what to do when meeting a prospective client forlunch, or going to lunch with... Read More

What Do Mobile Auto Detailers Clean When it Rains?

A mobile auto detailer and their profits are tied to the weather perhaps more than... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think anyone who has been in... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green eggs and ham? Would you... Read More

Leveraging Yourself Up To Executives When Selling

The fastest way to get a decision made is to speak directly with the decision-maker,... Read More

Lance Has What It Takes

Lance has what it takes and then some.Did you know . . .Lance looks at... Read More

Use Pain To Get Commitments

Whenever I speak with new salesreps and entrepreneurs, I hear a similar frustration: "I call... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at work or at home, and... Read More

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test

Business owners should be more like doctors.Forget selling and start asking your customers where they... Read More

Open Source Selling? The Next Evolution? The Next Revolution

"Open-source" is typically found in the Information Technology area as a way to provide an... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference between achieving a sale and... Read More

Creating Intense Emotions That Motivate People

Ever wish that your presentations could be as much fun as a cool TV commercial?... Read More

Diverting the Flow of Customers to Your Business

I was a lucky kid when I grew up. Lucky, because I had a big... Read More

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds of letters, to avoid making... Read More