35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more ... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year?... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for pot roast. I racked my... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business? You can let thousands know... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to get no cost publicity for... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local newspapers I spent my school... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and your company and she visited... Read More

Do You Have A Press Package?

How do you make a friend of the media? A press package can go a... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention on the areas that will... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in buying advertising space. But if... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to get promotion for your online... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way to build momentum slowly. It... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you get high-ranking search results for... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business on a limited budget, you... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues put it, of "offering people... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for electronic delivery or print. The... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help to the small and home... Read More

Building The Best Network

If you want to succeed, build a great team. A great team multiplies your prospects... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make a great first impression.Newspapers, magazines... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent among restaurants, you must be... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't have a big advertising budget,... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do was pitch a great idea... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember the 8 things they hate:1.... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity budget? You don't need to... Read More

Speak Up

Another way to really become known in your area is to speak up. Make yourself... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising as a brand maintenance or... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you don't practice PR, then you... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in a tree overlooking a highway.... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by your press release, you can... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative selling; and a more cost-effective... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed a revolutionary new product, or... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as much attention to approach and... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us... Read More

Writing A Press Release

News releases (also called press releases) are an important part of a public relations campaign.... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising; opening the channel of communication... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business, let alone trying to drum... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show? Lots of people do. An... Read More

Publicity Tips from the Pros

If you want to know the best way to approach the media, get advice directly... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the stories you read every day... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to fill three hours a day,... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases. Although it can sometimes be... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and submitting your press release to... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let your major competitor control your... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and interesting story he or she... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on... Read More

Get Write To It

The toughest thing about writing a news release is getting started. But writing doesn't have... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't think about enough is... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for the world's second largest environmental... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of press releases. To be sure,... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn my living speaking to and... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider," books like... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective scare you? Can the word... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the books and... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and it works. If you send... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how to maintain strong relationships. As... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story you want to tell. On... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without it religion, history, romance, and... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time.... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does... Read More

This is the Power of PR

The power of public relations is its ability to alter individual perception, resulting in changed... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors of those outside audiences that... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without developing a network of people.... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public relations remains the same.Whether you... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best way to attract TV notice.... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or association manager on how to... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always seem to appear in magazines... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can actually hold a big key... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager is public relations' ability to... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR can alter individual perception and... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use the fundamental premise of public... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources to (1) doing something about... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position to succeed when they use... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get a bang for your PR... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of those outside audiences that most... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may be glad this came your... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations expenditure may give you names... Read More

Managers, Start Your PR

There'll never be a better time for a manager working for a business, non-profit or... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost instead of a workable plan... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their public relations budget fails to... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them from taking actions that lead... Read More

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Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient relationships, but practically any relationship,... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page story about your business, your... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make to raise their media visibility.... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major media coverage, but they can... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for electronic delivery or print. The... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too small to make a difference,... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in the Wall Street Journal. It... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit or association than its most... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a clear choice when you set... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual problem. It seems that a... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations results when they become fascinated... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position to succeed when they use... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or a stint on a popular... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising; opening the channel of communication... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public relations program so that it... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at what it suggests. People act... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery without a ton of firepower?... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As a business, non-profit or association... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a real challenge.When writing press releases... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider," books like... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors have the greatest effect on... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has decided that a career in... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years, and experience has taught me... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may be glad this came your... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the best corn flakes. So do... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or service is with publicity. Many... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic market campaign? There are plenty... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise when you'll need to employ... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers to use public relations is... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest bike in the world.""I want... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising as a brand maintenance or... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on their oars in a large... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for public speaking and media interviews.... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread man steps on a building... Read More