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1. Print your best small ad on a postcard and mail it to prospects in... Read More
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Looking for the magic formula or the whiz-bang approach that will unlock your business success?... Read More
Your message is first among your weapons in the battle of perceptions.Your message allows you... Read More
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We all know we can pay a magazine or a newspaper to run ads for... Read More
This newsletter is full of opportunities staring you in the face. If you don't believe... Read More
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Certainly the newest earth quaking event in Internet Marketing insider circles is the release of... Read More
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Every January, trade publications put out a list of predictions for the coming... Read More
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Dant dant da da dant dant da da. Dant dant da da dant dant da... Read More
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As best you can, answer the following twenty-five questions. There's no scoring. But you'll know... Read More
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Do I need a web site? That is the question often asked by business owners.... Read More
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For generations people have been saying that laughter is good medicine. And now the scientists... Read More
Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand,... Read More
Forget what you know about your business Your goal is to see your Yellow Page... Read More
Grant Directory users are ready to buy Yellow Pages have a major advantage over all... Read More
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Business owners often find it difficult to know whether their marketing tactics are working. This... Read More
What is a company profile? A company... Read More
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll... Read More
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then... Read More
Your market is who you want to reach. Your customer. Who is your average customer?... Read More
A case study in online "thinking outside the box" The Fair Measures Corporation Web site,... Read More
A white paper on how companies should analyse customer data to gain better business intelligence... Read More
So, you´ve been around for a while, and maybe even made a few bucks, but... Read More
We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e... Read More
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Far too often we see small businesses rush into doing things without planning and preparing.... Read More
I went to a networking event the other day where the meeting leader said, "We're... Read More
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While Internet legend (and young pup) Frank Kern would have you believe that I'm so... Read More
©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and... Read More
You've probably bought a book or two at one of the major chain bookstores. When... Read More
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources -... Read More
When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement,... Read More
I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I... Read More
TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing... Read More
As I was preparing for a presentation recently, I was trying to figure out why... Read More
Step 1: Where Am I Now? Before you decide where you want your marketing plan... Read More
Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.... Read More
If you've never done a postcard mailing, you're probably wondering, "What should I budget for?"... Read More
I've heard a lot of people lament the fact that they just sent out a... Read More
If you're doing any sort of marketing effort, whether it's getting news coverage or sending... Read More
Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of... Read More
I knew this one would get your attention. How can you, the savvy business entrepreneur,... Read More
Want to get Better at your Marketing today?For many service business owners, marketing can be... Read More
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ? Test]COLOR. Color plays a major... Read More
For many of service-based businesses out there, it's not that you don't know you should... Read More
Small business marketing is not like taking a family vacation.Did anybody take a family vacation... Read More
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If ever there was a lazy way to easy profits in mail order it hasto... Read More
There is a big payoff in being different. When you accept "what is" you place... Read More
Are your products or services geared towards only one target market? You can increase sales... Read More
Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning... Read More
A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and,... Read More
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the... Read More
For many small business managers, finding the time and commitment to develop business marketing strategies... Read More
RSS has been around for more than 10 years but has only recently become popular.... Read More
When I started my first business in 1981, I researched business plans and marketing plans.... Read More
No matter if you're publishing your first book or producing your first invention, you need... Read More
Without a doubt, if you asked me, Shane if there was only 1 marketing strategy... Read More
Virtual trade shows are gaining momentum as a way to encourage participation in the event... Read More
You are an expert. You have lots of content - even more than you deliver... Read More
Remember the baseball cards kids traded while chewing their way through kilos... Read More
The biggest crime in small businesses today goes unnoticed by most outsiders. It is not... Read More
Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you must think that with a... Read More
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey... Read More
Here are some quick techniques you can put into place on your web site or... Read More
With all the shuffling that's been seen in the search engine world within the last... Read More
Sometimes we loose site of the small things in life that are incredibly important. As... Read More
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm... Read More
Offering free and exclusive content to ezine publishers and webmasters is one of the best... Read More
Same old same old just doesn't sell anymore. To make your marketing stand out,... Read More
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Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People... Read More
Half my immediate family trained in Judo and excelled in competition. I was always fascinated... Read More
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Here are some questions to get your thoughts and cash flow moving that will also... Read More
Have you ever had a conversation with a person who wasn't listening to anything you... Read More
Printed material is just as important today as it was before the Internet. With sp*a*m... Read More
Information is coming at us from all directions nowadays. This pace requires us to demand... Read More
There are four parts to a marketing system and they rest on ten cornerstones. Marketing... Read More
Even the world's best marketing strategy won't work for you if it's not well-planned, and... Read More
I'm a marketing consultant and at one of my client-companies, acompany that, in less than... Read More
You've heard variations of that saying your entire life. Consider: a marketer to all markets... Read More
The following tips have come from a wide variety of sources; some from other successful... Read More
Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers.... Read More
Do sales come from your ezine regularly? How many well-written articles do you submit per... Read More
Some of the ways in which to get your "name out there" are to call... Read More
Do sales come from your ezine regularly? How many well-written articles do you submit per... Read More
This tip is so simple, that many people we've talked with never bother using it,... Read More
Before you can market, you need to know who you are marketing to. Who is... Read More
Market, Market and then market some more. So many small and home-business owners do what... Read More
Whether you market online or offline, you already know the shot-gun approach to marketing brings... Read More
When your envelopes aren't opened, you can't make money! Beforeyou can get an order, the... Read More
"This offer is good but can you guarantee it."Why write a guarantee for your product... Read More
Without new business, your restaurant won't be able to grow. You need a constant stream... Read More
Imagine how much your sales and profits would increase if each of your customers come... Read More
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives... Read More
You may be in business for yourself or as a small company, but no matter... Read More
The "Mail Order" business is not a business of itself, but isanother way of DOING... Read More
One of the easiest, if not the easiest, ways of getting startedwith a profitable mail... Read More
Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy... Read More
As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you... Read More
A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or... Read More
I step outside my back door and look at some large limbs lying on the... Read More
Mailing lists may be the cause of more heartbreaks than anyother single factor in mail... Read More
There are many mailorder publications that will list your nameunder this directory... "Commission... Read More
Your list of customers who have previously bought from you isyour most important asset. These... Read More
Are you getting referrals from you customers? If not, you are missing a lot of... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained... Read More
No claim is made that the steps outlined would be successful for someone else. Each... Read More
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you... Read More
The advantages of using direct mail to promote your home-based or small business are: ... Read More
The postcard can be a very powerful marketing tool. Many of our customers and/or students... Read More
Postcards may be one of the best kept secrets of modern marketing. They produce even... Read More
One secret to a site that sells: Look at your site from your customer's perspective.... Read More
I'm always amazed that people would spend months to develop their web site, pay thousands... Read More
The intellectual property transfer market is now estimated to be worth over $100 billion. If... Read More
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and... Read More
When you send a direct mail piece using the Addressed Admail reduced postage option, it... Read More
You could end up with poor results when designing a direct mail campaign that combines... Read More
If you're reading this article, chances are that you, like most professionals these days, understand... Read More
So you have a Web site. And so does most every business these days. But... Read More
Yesterday I received a phone call from an acquaintance that I've met once or twice... Read More
I met a lady who said she received a notice in the mail from a... Read More
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get... Read More
"But this won't work" said Steve. "I've tried it in the past and had no... Read More
Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing... Read More
If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare." By... Read More
If you're going to do postcard marketing on an ongoing basis, it's a good idea... Read More
People do business with people they know and... Read More
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT STREETTRADERSUNITED.COMHammer Force Ltd,... Read More
It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how... Read More
Whatever business you are in, either online or offline, you've got to constantly generate business/product... Read More
Ten Crucial Questions for Your Business Future I'm a business coach. I've worked... Read More
Why cutting your prices is like cutting your own throat. ... Read More
What does an old Russian joke have to do with getting new... Read More
We all know the familiar adage "if it walks like a duck, quacks like a... Read More
If you are not using flyers in your business you are missing out. Flyers can... Read More
An inexpensive way to promote your services is to createvarious flyers and distribute them wherever... Read More
THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the... Read More
Just like there are reverse dictionaries, there is a reason to create a count down... Read More
As a business owner, you know how valuable being good at marketing is. Yet, I... Read More
This is it what I use BEFORE I begin to write any marketing copy or... Read More
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING LIST TO OTHER BUSINESSES ?... Read More
If a nonexistent man can change the world and millions of people with a message... Read More
Your mailing list retains its value best if it is kept clean and... Read More
If you've got a mailing list of at least a thousand names or more, you're... Read More
Starting to collect proper information to create a mailing list is not difficult,... Read More
A database is more than a simple list of names and addresses. What turns a... Read More
There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his... Read More
Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the... Read More
Thirty percent of all the drinkable water that runs between the plant and your faucet... Read More
Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic... Read More
These ideas are for anyone that has a small budget to work with or is... Read More
Here are three alternatives to increase your testimonial numbers or their quality. Create an online... Read More
It is easy to focus on what remains outstanding and not seewhat you have accomplished... Read More
Writing and publishing a successful newsletter is perhaps the most competitive of all the different... Read More
Web Presence gives your business a distince edge over your competitors, especially when you want... Read More
Multi-level marketing is really a partnership. You go into business with someone that has... Read More
Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that... Read More
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One person tells another, who tells another, who tells another and so on. You get... Read More
The following 3 simple selling tactics produce sales by responding to the way customers normally... Read More
How to Tie a Tie and How To Kiss - What Do They Have In... Read More
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1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list... Read More
Grant Directory users are ready to buy Yellow Pages have a major advantage over all... Read More
A little advice about using leads that you purchase from another source;These are not opt-in... Read More
Almost every small business marketer knows that they should gather testimonials to use in their... Read More
There are many ways to promote your website for free online. Here are 10 highly... Read More
Clichés. We've all heard them...and hear some of them so often that we categorize them... Read More
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The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic... Read More
Your mailing list retains its value best if it is kept clean and... Read More
Without new business, your restaurant won't be able to grow. You need a constant stream... Read More
For many of service-based businesses out there, it's not that you don't know you should... Read More
In the last issue we looked at 5 reasons why giving stuff away is a... Read More
There are several color formats and systems available for mixing and specifying colors. Here, we... Read More
Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote... Read More
As a small business owner, you are grateful for all of your clients or customers.... Read More
The small time promoter has to work hard and on a shoestring to get an... Read More
Marketing as we know it is over. Done. Finito.People the world over are bored and... Read More
It was the fall of 1998 when I had just started my first business as... Read More
In a recent marketing workshop I attended, I discovered that most business owners rely on... Read More
Are you struggling to find a new twist for old advertising or marketing campaigns?... Read More
The Marketing Plan section of the business plan demonstrates how a company will penetrate the... Read More
In business, having competitors goes with the territory. There's almost always someone selling the same... Read More
So you have a Web site. And so does most every business these days. But... Read More
Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured.... Read More
1. Print your best small ad on a postcard and mail it to prospects in... Read More
To tell you the truth (and about 53% of this article is true), I don't... Read More
A recent issue of Entrepreneur magazine included a marketing story with five important questions all... Read More
If you've never done a postcard mailing, you're probably wondering, "What should I budget for?"... Read More
In building and running a professional practice (or any small business or a home-based business),... Read More
Steps and tips on marketing your business to the government.Fact: Federal, state and local governments... Read More
As a promotions director for a lot of super markets, one of my key responsibilities... Read More
If ever there was a lazy way to easy profits in mail order it hasto... Read More
What Is A Joint Venture?A joint venture is an agreement in which two or more... Read More
Considered a vital link in a show's promotional plan, direct marketing is vital only if... Read More
While focused, strategic networking is usually the most efficient way to build your professional practice,... Read More
What is the single most important thing you can do as a business owner? That... Read More
Dumb Excuse #1"I'm not sure I want to invest any money in my internet business... Read More
Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral... Read More
"How to Earn the Right..."Marketing your professional services is a lot like dating: you have... Read More
When studying the demographics of an area for a business venture or expansion you need... Read More
Direct marketing can make you very successful, but you've got to understand the basics. Here... Read More
First, some background on today's topic. I've had a terrible week. Not terrible as in... Read More
In virtually any business first impressions are lasting impressions. Most people have heard this statement... Read More
Voice Mail is a classy name for "answer Machine". Problem is, people at home had... Read More
Some of the most successful package introductions have come from people who knew nothing about... Read More
Ouch . . . sounds pretty drastic I know, but... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
Where Do Most of Your Clients Come From?Is it from... Read More
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Over the last few years the buzz about CRM (Customer... Read More
If you are in the mobile car wash business and... Read More
I don't know about you, but I am still waiting... Read More
Is Advertising Viable?At the turn of the 20th century, department... Read More
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
While I am not talking about the movie "Matrix", you... Read More
Your customers don't know what they want. And to assume... Read More
We could learn a thing or two from pro sports.Baseball... Read More
Doctors do it, hair dressers do it, and salespeople can... Read More
Unless you've been in a dimly lit cavern for the... Read More
Okay. Raise your hand if you think brand management is... Read More
Do you cringe at the thought of trying to promote... Read More
Second in a series of three articles:What if you could... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
Advertising is the lifeblood of any business. If you do... Read More
Your Web site should be the cornerstone of your client... Read More
Do you feel uncomfortable when you're in the trade show... Read More
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
Your business success depends on your ability to promote your... Read More
So, you have a business card? And you have given... Read More
The basic lead generation process is pretty much the same... Read More
Your marketing materials must grab your prospect's attention long enough... Read More
Almost every small business marketer knows that they should gather... Read More
As a promotions director for a lot of super markets,... Read More
YES-- it is true that Networking is an art that... Read More
It all started out with an email message: "I am... Read More
Regardless how small or large your budget is, there are... Read More
I am a great believer in the keeping to the... Read More
There are several color formats and systems available for mixing... Read More
The whole idea of Niche Marketing is exciting! The possibilities... Read More
Are you spending more time trying to get new clients... Read More
Most business owners get so involved in the work of... Read More
Is your business experiencing a summer time slump? Traditionally only... Read More
Maybe you don't want to work that hard, or maybe... Read More
Information is coming at us from all directions nowadays. This... Read More
Brochures have become vital in today's workplace, serving a wide... Read More
Last month we looked at what you need to do... Read More
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Are you looking to erase your debt, buy that new... Read More
Promotions are everything you do to let your customers know... Read More
You probably spend a great deal of your time looking... Read More
There's a secret to marketing, which is so simple, yet... Read More
When used correctly, testimonials can boost your response dramatically. They... Read More
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Have you noticed it? More and more marketing campaigns are... Read More
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