In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I... Read More

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things to me is how colors... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still thinking about starting your own... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your web site, you'll want to... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you can measure the success of... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my opinion, the answer to the... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does this phrase mean? "We... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to build traffic at your website.... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that will unlock your business success?... Read More

Your Marketing Message

Your message is first among your weapons in the battle of perceptions.Your message allows you... Read More

Target Your Market

Your market is not everybody, as so many small businesses assume. It is the people/organizations... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form new business relationships and raise... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a newspaper to run ads for... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the face. If you don't believe... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't you send me some information... Read More

The Real Marketing Genius

I spend a lot of my time reading books and listening to... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily on the strength of program... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider circles is the release of... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no one wants it? Do you... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and wonder how you will ever... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming... Read More

Defining Moment

Do you know your audiences? I mean really know them. I've just been working... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant da da dant dant da... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the pointed bow moves smoothly... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business.... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's no scoring. But you'll know... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us can tune out at will.... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me for advice on how to... Read More

To Web or Not to Web?

Do I need a web site? That is the question often asked by business owners.... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting prospective new customers, hoping to... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good medicine. And now the scientists... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand,... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have a major advantage over all... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry... Read More

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the chocolate biscuits during late night... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working.... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? A company... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge.... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer. Who is your average customer?... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The Fair Measures Corporation Web site,... Read More

Gaining Business Intelligence

A white paper on how companies should analyse customer data to gain better business intelligence... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you?ve been around for a while, and maybe even made a few bucks, but... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business owners one of your primary... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing things without planning and preparing.... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your product and want to tell... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have you believe that I'm so... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of the major chain ... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web site, business card, flier,... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I... Read More

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a ... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was trying to figure out why... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where you want your marketing... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?"... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that they just sent out a... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's getting news coverage or... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can you, the savvy business entrepreneur,... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service business owners, marketing can... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ? Test]COLOR. Color plays a major... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that you don't know you should... Read More

Are We There Yet?

Small business marketing is not like taking a family vacation.Did anybody take a family... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living longer--- and as people age,... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you accept "what is" you place... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target market? You can increase sales... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and,... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment to develop business marketing... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but has only recently become popular.... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched business plans and marketing... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing your first invention, you need... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there was only 1 marketing... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to encourage participation in the event... Read More

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Advertising Your Private Practice: Beware of the Problems-Part 1

One of the biggest mistakes coaches, counselors and other healing professionals make is to assume... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to encourage participation in the event... Read More

Marketing Brain Trust

Rest assured that no matter how smart you are, you do not know everything about... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a... Read More

To Web or Not to Web?

Do I need a web site? That is the question often asked by business owners.... Read More

Judge Rules in Consultant?s Favor with 80-20 Rule

I opened the registered letter and was shocked. My best clients were joining together in... Read More

Lessons From a Six Year Old

My 6 year old daughter Emily knows exactly what she wants to be when she... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience,... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that your business needs to... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office. With a cup of hot... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's getting news coverage or... Read More

Have Something Good To Say

If you don't get this right, you can just forget about everything else...your advertising will... Read More

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high. He was sitting on an... Read More

Promotional Products

As a promotions director for a lot of super markets, one of my key responsibilities... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are now reexamining their marketing... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a routine sales call to a... Read More

Business Leads

Anyone who runs their own business can tell you how challenging it is to generate... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight right in front of... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as a game. It is... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that I never wanted anything in... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing tool for businesses large... Read More

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what the value of a customer... Read More

Focusing Your Marketing Efforts

One of my favorite quotes is often used to describe goal-setting -- but it applies... Read More

Step by Step Guide to an SMS Campaign

SMS is good for:? Short lead times and immediacy ? Cost effective personalised communication ?... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are a number of ways you... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows. We don't, and they certainly... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing effective fundraising letters can be... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and,... Read More

Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do you want to create awareness?... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry an implied trust with visitors.... Read More

Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow. You need a constant stream... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you could clone them all? Maybe... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public eye. You need customers! Folks... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written articles do you submit per... Read More

The Battle of Positioning -- Altruism or Paranoia?

Competition in the past has embodied such beliefs of "kill or get killed" which has... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your Target Market." There's a... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing is plainly available to... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal aspect. It's ostensibly a letter... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing. Psychological pricing forms one... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I realized that I wasn't good... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have a major advantage over all... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First,... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good at marketing is. Yet,... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on you? The feeling of being... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and quickly. This often means writing... Read More