In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I... Read More

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things to me is how colors... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still thinking about starting your own... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your web site, you'll want to... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you can measure the success of... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my opinion, the answer to the... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does this phrase mean? "We... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to build traffic at your website.... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that will unlock your business success?... Read More

Your Marketing Message

Your message is first among your weapons in the battle of perceptions.Your message allows you... Read More

Target Your Market

Your market is not everybody, as so many small businesses assume. It is the people/organizations... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form new business relationships and raise... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a newspaper to run ads for... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the face. If you don't believe... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't you send me some information... Read More

The Real Marketing Genius

I spend a lot of my time reading books and listening to... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily on the strength of program... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider circles is the release of... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no one wants it? Do you... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and wonder how you will ever... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming... Read More

Defining Moment

Do you know your audiences? I mean really know them. I've just been working... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant da da dant dant da... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the pointed bow moves smoothly... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business.... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's no scoring. But you'll know... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us can tune out at will.... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me for advice on how to... Read More

To Web or Not to Web?

Do I need a web site? That is the question often asked by business owners.... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting prospective new customers, hoping to... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good medicine. And now the scientists... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand,... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have a major advantage over all... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry... Read More

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the chocolate biscuits during late night... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working.... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? A company... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge.... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer. Who is your average customer?... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The Fair Measures Corporation Web site,... Read More

Gaining Business Intelligence

A white paper on how companies should analyse customer data to gain better business intelligence... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you?ve been around for a while, and maybe even made a few bucks, but... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business owners one of your primary... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing things without planning and preparing.... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your product and want to tell... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have you believe that I'm so... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of the major chain ... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web site, business card, flier,... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I... Read More

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a ... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was trying to figure out why... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where you want your marketing... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?"... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that they just sent out a... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's getting news coverage or... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can you, the savvy business entrepreneur,... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service business owners, marketing can... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ? Test]COLOR. Color plays a major... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that you don't know you should... Read More

Are We There Yet?

Small business marketing is not like taking a family vacation.Did anybody take a family... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living longer--- and as people age,... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you accept "what is" you place... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target market? You can increase sales... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and,... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment to develop business marketing... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but has only recently become popular.... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched business plans and marketing... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing your first invention, you need... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there was only 1 marketing... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to encourage participation in the event... Read More

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Why You Buy, Part Two

More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a potential client, I realized that... Read More

Time for A Marketing Tune-up

If you have been in business any length of time, I can assure you that... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an article about how to find... Read More

Getting More From Your Customer

We are all customers of one product or another. How is it we always seem... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and 'real' content to maximize readership.It's... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past 15 years. I have been... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes their purpose for existing. For... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your product and want to tell... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is all the message boards and... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second chance to make a first... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are now reexamining their marketing... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what true words those are! Your... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your small business? Here is something... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message. You know your target market... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many... Read More

Simplicity In Marketing

In a world that is spinning out of control; with consumers being bombarded with hundreds... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't ensure the success of your... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service when one knows anything about... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your marketing efforts were streamlined... Read More

Making More With Existing Clients

Have you ever put on a jacket you haven't worn in a while and found... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can motivate your market force in... Read More

Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them on the radio. We meet... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing... Read More

Improving Lead Generating and Conversation Rates: Think Like a Farmer

John's a freelance photographer in Ohio who called to tell me of his frustration with... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV? In the case of... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is direct marketing. This... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service business owners, marketing can... Read More

Postcard Marketing Done Right

Say it with a post card. A well designed, colorful, high impact postcard in the... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer is reaching your prospect with... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but don't have the money to... Read More

Lead Generation: What Is It worth?

Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself, but is another way of... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo... Read More

The Surprise Inside!

Think about all those Cracker Jacks you ate as a kid. What's your lasting memory?... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing effective fundraising letters can be... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes.... Read More

Smart Ways To Rocket Launch Your Profits

If you really want to pull more profits from your business, you really need take... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible for generating vast amounts of... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you could clone them all? Maybe... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest cost possible. After all,... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it is that the most important... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way to build your professional practice,... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the business you could ever handle?... Read More

10 Important Steps to Mail Order Success

There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across the world, it has become... Read More