In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I... Read More

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things to me is how colors... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still thinking about starting your own... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your web site, you'll want to... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you can measure the success of... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my opinion, the answer to the... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does this phrase mean? "We... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to build traffic at your website.... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that will unlock your business success?... Read More

Your Marketing Message

Your message is first among your weapons in the battle of perceptions.Your message allows you... Read More

Target Your Market

Your market is not everybody, as so many small businesses assume. It is the people/organizations... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form new business relationships and raise... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a newspaper to run ads for... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the face. If you don't believe... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't you send me some information... Read More

The Real Marketing Genius

I spend a lot of my time reading books and listening to... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily on the strength of program... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider circles is the release of... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no one wants it? Do you... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and wonder how you will ever... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming... Read More

Defining Moment

Do you know your audiences? I mean really know them. I've just been working... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant da da dant dant da... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the pointed bow moves smoothly... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business.... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's no scoring. But you'll know... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us can tune out at will.... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me for advice on how to... Read More

To Web or Not to Web?

Do I need a web site? That is the question often asked by business owners.... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting prospective new customers, hoping to... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good medicine. And now the scientists... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand,... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have a major advantage over all... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry... Read More

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the chocolate biscuits during late night... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working.... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? A company... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge.... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer. Who is your average customer?... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The Fair Measures Corporation Web site,... Read More

Gaining Business Intelligence

A white paper on how companies should analyse customer data to gain better business intelligence... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you?ve been around for a while, and maybe even made a few bucks, but... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business owners one of your primary... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing things without planning and preparing.... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your product and want to tell... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have you believe that I'm so... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of the major chain ... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web site, business card, flier,... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I... Read More

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a ... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was trying to figure out why... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where you want your marketing... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?"... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that they just sent out a... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's getting news coverage or... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can you, the savvy business entrepreneur,... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service business owners, marketing can... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ? Test]COLOR. Color plays a major... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that you don't know you should... Read More

Are We There Yet?

Small business marketing is not like taking a family vacation.Did anybody take a family... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living longer--- and as people age,... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you accept "what is" you place... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target market? You can increase sales... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and,... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment to develop business marketing... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but has only recently become popular.... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched business plans and marketing... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing your first invention, you need... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there was only 1 marketing... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to encourage participation in the event... Read More

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Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering. If you haven't considered it,... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the success of any new business... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all the time. One client was... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your small business? Here is something... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from the first time and why... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up at night, stress and more... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing a plan from start... Read More

Getting Personal ? Innovative Marketing for Small Business Owners

The small business marketing strategy you can't afford to miss Everyone loves a story.... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to have the lowest prices in... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or generically. I'd like you to... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team in town and it's almost... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful businessman is to get people... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed to auto dealers by a... Read More

Renting Your Mailing Lists to Others

RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING LIST TO OTHER BUSINESSES ?... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that I've met once or twice... Read More

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've got to constantly generate business/product... Read More

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2

As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems,"... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It had something to do with... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing things without planning and preparing.... Read More

The Forgotten Market

There are a great many online business people who are forgetting the potential that this... Read More

Marketing Worksheet

Even the world's best marketing strategy won't work for you if it's not well-planned,... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is all the message boards and... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a member of the local chamber... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to write any marketing copy... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to arouse to feeling 2 a:... Read More

Assumption Based Marketing Vs. Fact Based Marketing

One of the most common mistakes in marketing is making decisions based on assumptions... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and marketing dummy with no... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face the challenge of determining the... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how John Kerry and the Democratic... Read More

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking for a relatively small number... Read More

Writing A Marketing Strategy

It is my belief that if anyone is to suceed in any type of business... Read More

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific industry and want to learn... Read More

Recipe for Success

Special event and a special recipe- hand it out on a business card.I have seen... Read More

B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale as a piece of week... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I learned the value of promotional... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving, profitable life and business. A... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this article is true), I don't... Read More

The M-Word

It was a real eye-opener to hear the perceptions people have about what it means... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit to the oral surgeon, 10... Read More

Behold the Power of the Tip

You are an expert. You have lots of content - even more than you deliver... Read More