11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter.... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it.... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is... Read More

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or... Read More

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar mistakes in it, do you... Read More

Some Copy Tips From An Old Hand

I have been in the ad game for a long, long time. I have trained... Read More

Ten Eye Popping, Jaw Dropping Ad Copy Secrets

In order to make more sales and get more profits for your business, fist of... Read More

The Power of Saying You Can

If you have children, you will doubtless remember saying to them, "You can do it."It's... Read More

3 Steps to Great Copy

Nothing irritates me more than being told that there are '3 Secrets' to great copy.... Read More

Tomorrow?s Clich?s Today

I went to Google and entered a couple of different search terms.The first was, to... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds... Read More

7 Formulas for Articles That GET READ!

Many of us have been asked to write an article at one time or another.... Read More

13 Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people who offer services. They're coaches,... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while now but it's probably one... Read More

How To Write An Effective Ad

A letter or postcard allows you to "talk" one-on-one to your prospect. That means you... Read More

Sticky Homepage Copy in 30 Seconds

Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to... Read More

Ad Copy - Your 12 Point Inspection!

You're ready to launch that new product or promotion, & you're really counting on a... Read More

Give Me $1 And Ill Have A Powerful Marketing Weapon

One of my most powerful marketing weapons costs me less than $1. I buy... Read More

Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket

Perhaps the most important benefit in the material that follows is its ability to provide... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of full-time writing? Or maybe you've... Read More

Top 7 Things To Do Before You Hire A Copywriter

Now that you've decided to hire a copywriter, how do you go about finding one?... Read More

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays... Read More

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references or a substantial resume, how... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it comes to running their own... Read More

Three Tips For Magnetizing Your Copy

The difference between good copy and great copy is the number of actions it generates.... Read More

Are Long Copy Salesletters Scams?

A passionate debate is currently raging in the Copywriters Forum about long versus short copy.... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being built and moving day is... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about using words to describe the... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products... Read More

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack of an effective direct response... Read More

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things that can maximize the responsiveness... Read More

Want a Sticky Site That Sells? Forget Content!

An interesting debate is currently raging among copywriters, web designers and content developers about the... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover that many clients commit common... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year... Read More

Traffics Nice... But Whos Driving?

In the competitive marketplace of the new millennium, the demand for specialized products or services... Read More

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy... Read More

How To Write Powerful Headlines

I want to tell you how I go about writing headlines. I like to keep... Read More

Power Words And Phrases

I like to use power phrases when writing sales material. These power phrases add punch... Read More

Power Keys To Writing Power-Packed Marketing Copy

In order to maximize your sales efforts and fully seize your greatest profit potential, these... Read More

Can 97% of Netpreneurs be Wrong?

Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking... Read More

Advice for Copywriters: How to Win the Freelance Bidding War

Are you a freelance copywriter working from home? If so, you've probably been on the... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own? Allow me to convince you... Read More

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover begins with a well-crafted script.... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've... Read More

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or publisher, the return is... Read More

Web Copy ? How Much is Enough?

These days, there's widespread acceptance that a website is an integral part of the ... Read More

How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead... Read More

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers... Read More

10 Tips for Tech-Writers

Tech-writing is a tricky business. It's not a very high profile industry, so there's not... Read More

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one also be in a detail... Read More

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always check to make sure the... Read More

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us... Read More

How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve your sales response. You can... Read More

Top 10 Ways For Copywriters To Overcome Writers Block

We all know that words have the power to persuade, compel and most importantly, sell.However,... Read More

16 Golden Rules of Master Copywriting

You could spend thousands of dollars on advertisement and have extremely low or no results... Read More

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. The rest will simply... Read More

5 Ways to Instantly Improve Your Copy

1. Isolation technique It doesn't matter how good your copy is if they don't... Read More

Deciding What Voice to Use in Copy

You have to choose a character or an angle that you, the copywriter plays. Copy... Read More

Website Promotion: 10 Secret Motivational Triggers That Make People Buy

Unless you know the secret motivational secrets that make people buy, your efforts in website... Read More

Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful

If your ad is not generating a lot of sales, the reason may be because... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are concerned about money. Rightfully so.... Read More

When Panic Attacks Writers

If you write for a living, you deal with deadlines. Sometimes you will have several... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how to get a fifteen page... Read More

Does Your Copy Look Fake To the Search Engines?

From the early days of search engine optimization, keywords and content have always been vital... Read More

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may be a product, a service,... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and ... Read More

Engage Your Customer ? Write About Benefits

Think quick. In 10 seconds, can you list the 5 key benefits you offer your... Read More

Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list... Read More

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people seeking advice on how to... Read More

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce new text for a site... Read More

The Lost Art Of Fundamental Copywriting

What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean,... Read More

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives... Read More

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product... Read More

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important elements in copywriting. As has... Read More

How to Write Adverts that Forces People to Respond

Think for a moment some day and consider the kind of advertising you see in... Read More

3 Steps To Better Sales Copywriting

Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're... Read More

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters get off to a wonderful... Read More

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy instead of text. Write the... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse,... Read More

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a... Read More

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking at the Cruise Vacation Center... Read More

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions are emotional. That means your... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is that they're good copywriters. If... Read More

Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books written for... Read More

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you... Read More

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy our service, product or idea.... Read More

Organizing Your Data to Write Better Copy

Last quarter I talked about interviewing / gathering data. So now you've got several thousand... Read More

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Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension... Read More

Top 10 Ways For Copywriters To Overcome Writers Block

We all know that words have the power to persuade, compel and most importantly, sell.However,... Read More

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a big role. You want to... Read More

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions are emotional. That means your... Read More

On Copying and Stealing Designs

The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal"... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how to get a fifteen page... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming back week after week. Each... Read More

How To Test The Body Of Your Sales Copy For Weaknesses

Your sales copy is the life source of your business. If your sales copy isn't... Read More

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while now but it's probably one... Read More

Website Promotion: 10 Secret Motivational Triggers That Make People Buy

Unless you know the secret motivational secrets that make people buy, your efforts in website... Read More

How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is never done.What?Do you mean to... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20 years. During that time, thousands... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to make due with the staff... Read More

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Whether written or spoken, according to advertising legend David... Read More

5 Critical Mistakes Most Freelance Copywriters Make

Think you have what it takes to be a freelance copywriter? I wasn't so sure... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds... Read More

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us... Read More

How To Find Editing Services Online

Quality is what you need. What you don't have is time. You need to find... Read More

Copywriter Rates, Getting The Facts Beforehand

Have you ever had the experience of hiring a freelance copy writer only to find... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year... Read More

When Panic Attacks Writers

If you write for a living, you deal with deadlines. Sometimes you will have several... Read More

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is the secret to your... Read More

Can 97% of Netpreneurs be Wrong?

Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking... Read More

Freelance Writing As A Career

Most people would love to make a living from freelance writing. If you tell people... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to present yourself to your client... Read More

3 Keys to Better Online Copywriting

Doing the copywriting for your own website without the proper knowledge and tools is pretty... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back... Read More

Freelance Business Writers - How To Get The Best From Your Writer

At times, it can be frustrating to find freelance business writers that are of good... Read More

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references or a substantial resume, how... Read More

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are concerned about money. Rightfully so.... Read More

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

If you have done your homework then you are ready to organize and develop what... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately jump out of his seat... Read More

Deciding What Voice to Use in Copy

You have to choose a character or an angle that you, the copywriter plays. Copy... Read More

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part of your online presence.When posting... Read More

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of... Read More

Long Copy versus Short Copy

When I show some people my advertisements, I sometimes get the feedback: "I'd never read... Read More

How to Write for a Paper or Magazine

l. Introduce yourself to the editor of your local newspaper. (Or, if you do business... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is that they're good copywriters. If... Read More

Steps to a Writing an Effective Press Releases

Want to get the most media attention and spotlight for your business? Then the first... Read More

Give Me $1 And Ill Have A Powerful Marketing Weapon

One of my most powerful marketing weapons costs me less than $1. I buy... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the... Read More

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack of an effective direct response... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and ... Read More

Advice for Copywriters: How to Win the Freelance Bidding War

Are you a freelance copywriter working from home? If so, you've probably been on the... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or... Read More

How to Write Adverts that Forces People to Respond

Think for a moment some day and consider the kind of advertising you see in... Read More