Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and... Read More

The Brand Called You

The best brands always try to do the right thing,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before?... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer,... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For... Read More

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an existing category. Branching takes patience... Read More

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly... Read More

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling andinvariably you will find the... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one... Read More

Brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies... Read More

Optimize Your Mailing List For Better Results

A list of customers who have previously bought from you is your most important asset.... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own business successfully. The American... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes around the world, but he... Read More

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the first things potential customers know... Read More

Setting the Right Price

One of the ways people get to know you is by the identity you project.... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater loyalty among your current customers?... Read More

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the movie Jerry McGuire let Tom... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs of cattle or stock of... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level... Read More

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand it's important to avoid a myopic view and... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing their brand because they are... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way - through the school of hard... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the success of a business. Having... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but how good is good? How... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns. They are fun, relaxing and... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood. To make things even more... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the world of advertising. Successful branding... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can get free media placement to... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision making process is "trust". A... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm writing this in my best... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult to persuade customers to buy... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power of Branding; it's hard to... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money, and energy. And because we... Read More

Choosing The Right Business Name

Sometimes, new entrepreneurs are in such a rush to get started at their businesses that... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a small business to put off... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ?... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination of consistent visual elements that... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision,... Read More

Brand Components

Your brand is the culmination of everything about you and your business. It is how... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure each and every brand contact... Read More

Britney Spears Branding

How would you like to sell as much in one year as Britney sells in... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized expertThere are millions of small... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad,... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is changing. With the advent of... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much different from marketing... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are books, articles,... Read More

Play it Again Sam

The marketing director for one of my longtime clients used to complain "does it... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos - but in fact, branding... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you might have a solid product... Read More

Build Brand Identity - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use every single time they communicate... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald Trump is a successful guy.... Read More

Brand Equity - Brand Identity Guru

7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Shortens the sales... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your Core Marketing Message, is still... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of us are either copy writers... Read More

Branding Guru - Brand Identity Guru

Branding TodayHave you ever had a good brand experience? How about a bad brand experience?... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo is? Well you should. It... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when professionally executed, delivers a clear... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the manufacturing facilities of Coca Cola... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate Identity touches all aspects of... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide how we were going to... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or service. Or your firm. Or... Read More

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have not" proposition. Everyone has one.... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips,... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its... Read More

Brand Identity Company ? Brand Identity Guru

Hiring a brand identity company is very important. In every marketing campaign, your company... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is it perceived, both positively and... Read More

Brand Value - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use every single time they communicate... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity... Read More

Branding Services - Brand Identity Guru

Branding Services is a tactic that marketing executives and managers should not only understand,... Read More

Boston Web Design Branding - Brand Identity Guru

A branding company's website purpose is to design websites that will attract attention, give a... Read More

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

Consumers perceive and accept many brands within a certain trade group in different ways. By... Read More

Is It Legal? - Indecent Naming With Tradition

When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS.... Read More

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline and track changes in its... Read More

Brand Equity

Brand equity can be defined in many different ways. I have developed a simple, yet... Read More

Brand Identity - Corporate Identity and Brand Value

Companies work hard building the strength of their brands - it is critical to the... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There are 2 areas that can... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy, but I truly believe that... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated as a cosmetic exercise only,... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly successful CEO discussing his brand... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we really in? And stay far... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the office get together during lunch... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your way to building your company's... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of visual stimuli including hundreds of... Read More

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Build Brand Identity - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use every single time they communicate... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you might have a solid product... Read More

Brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos - but in fact, branding... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If so, you probably have a... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise... Read More

Franchisor Policies for Unlicensed or Sold Territories

Franchisors often have issues when they own a brand which has service vehicles; where franchisees... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge passion and talent for the... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a business owner? Let's start with... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate Web site, and are gung-ho... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the mobile auto service business. I... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and... Read More

Is Your Logo Helping or Hurting Your Business?

The quality of your logo can mean the difference between success or failure. It can... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products that grab a consumer, or... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think about things like brand names,... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad,... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before?... Read More

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer or design team while creating... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information for all human beings. A... Read More

Time To Revamp Your Visual Identity?

Look at your company logo. Does it fade into the background against other images you... Read More

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?

Over regulation of our free markets is stifling our growth in America and killing the... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its... Read More

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the first things potential customers know... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the Oil Business is just a... Read More

Create a Niche: Stoke Your Market With Affiliate Branding

Propose success, demand performance, and brand your market with appeal. In a world of costly... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the success of a business. Having... Read More

Boston Web Design Branding - Brand Identity Guru

A branding company's website purpose is to design websites that will attract attention, give a... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the manufacturing facilities of Coca Cola... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you are as an organization. It... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it. I am not talking about... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated as a cosmetic exercise only,... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right here, right now, right off... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of the need for things like... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But what exactly is it, and... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal the most powerful marketing... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which you will invest for your... Read More

Brand Equity

Brand equity can be defined in many different ways. I have developed a simple, yet... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo. It is the overall intellectual... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way - through the school of hard... Read More

Why You? -- Professional Identity Branding

You can have first-rate products and services, but if you can't establish the need, communicate... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what the topic was and the... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What do you feel is the... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche' markets, those industries which very... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your way to building your company's... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring day in my office, after... Read More