Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today,... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet.... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a lot of attention in the... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence,... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the one phrase no inventor wants... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of Attraction, Law of Allowing and... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the product or service. Without sales,... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain. Beautiful. Better. Big. Colorful. Colossal.... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this quick method in writing ads... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must beplanned, analyzed and tested. The... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let them know about an upcoming... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on thissubject, or included as part... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of the fastestways of building traffic... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple 3-to-5 page informational reports such... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin boards throughout your community, such... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or business name, you likely need... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right. It only took me eight... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join together to work on a... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference what media you use to... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a substitute for good sales technique... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name or brand name. But small... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is what you compare your personal... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services are only limited by your... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that is popular among small mail... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or services are limited only by... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success everyone wants. In simple terms,... Read More

The $500.00 A Month Plan

One way to make extra money or start a business of your own is... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out there for you to get... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need master customers' mind. Put youself... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of being the odd step-cousin. You... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search engine optimisation as well as... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs start at just a few... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other day, I found dozens of... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet there is! And you are... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for you.No doubt you've listened to,... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business owner has. It requires a... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends is often relegated to a... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to increase your customer base and... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on a still day, & watching... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word out about your business online... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to master and at first I... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm illustrating the marketing challenges of... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm illustrating the marketing challenges of... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long enough and they will tell... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when it comes to marketing your... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are not making sales, are they... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from various radio stations? Do they... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for you; free advertising and income... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses cost effectively. I have come... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities to sell.Use the back of... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass ? you don't see it,... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not hating, but indifference. So, when... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need to print them in the... Read More

Whats On Your Business Card?

A professional business card says more about you and your business than any other tool... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture of "Sharlene Wells, Miss America"... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not a "quick fix". If sales... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter what the media. It is... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town with a clever idea to... Read More

What Do Your Ads Say?

Make a list of everything you think should be included at one time or another,... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us to be a major player... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow. One of the most frequent... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you buy an ad or not.... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms of advertising in the country... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms of advertising in the country... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind you, my mailbox is shared... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service and it exceeds your expectations... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most effective level of advertising exposure... Read More

Whats The Frequency?

The more things change, some say, the more things stay the same. When it comes... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking. According to an article written... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it seems that everyone is vying... Read More

Advertising Basics for Beginners

So many of us who have decided to do business online have no background in... Read More

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your ads, tweaking your headlines is... Read More

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological triggers and plug them into... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if more people knew what you... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the right of all seniors to... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing little to impact the sales... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your brochure is usually decided in... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance of the look or appearance... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints also improves. Technology advancements have... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition, close the deal, and even... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your business card do double or... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards out to everyone you see.The... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time you saw your name in... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have no idea what would inspire... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and have been distributing them diligently,... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With Me...Those could be the "famous... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave them on fridges and file... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and common forms of networking in... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television and the radio, on the... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or services are limited only by... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade magazines prove that there is... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad fails to attract the attention... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this project?"That's a valid question any... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial to your success that you... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it means is dollars "out" of... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you succeed in getting new customers,... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business. One problem that small business... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive marketing tools you can use.... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with no or a small amount... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special to its overall corporate image.... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a potential customer. It gives the... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity.... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends a film that just came... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad or sales letter has been... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same". That saying couldn't be more... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if you plan to cut corners... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the quickest and most inexpensive ways... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could show you how to find... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few Yellow Page advertisers ponder. If... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business card. If you missed the... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using Microsoft Word. I created a... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get one?What Is It?An elevator speech... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and have spoken to many other... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words have the power to entice,... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that get little to no results,... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays Scrolling text and can be... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything with any message that you... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the Indoor LED displays are most... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler,... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has turned to Electronic score boards... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used... Read More

Moving Message Board

Moving message boards are used in the areas where continuous announcements, or other information are... Read More

Moving Message Display

Moving message display are designed to be installed into environments where vast amounts of information... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to a large number of people.... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to display important information instantly all... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace... Read More

LED video Displays

LED video displays give you the power to communicate, to motivate, and to entertain. Led... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will make you more money.It may... Read More

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you may receive.It is as simple... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your latte, when suddenly you decide... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over a certain dollar amount for... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must read and use the secrets... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising is writing an effective ad.... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising agency to produce award-winning radio... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That old adage "If It Is... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon the advertising scene, we were... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing and management, I've discovered that... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one of the "20 Greatest Headlines... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will best represent the image you... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them begin with the idea they'll... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of my friends. I asked them... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements is common not only in... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from you. It is the mind... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing costs to a penny and... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a company with a name, a... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many companies could afford to run... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If not, look at your current... Read More

Why Your Ad Failed

So you spent good money on an ad, put it in a magazine or newspaper,... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising?Well how about... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet of music when it comes... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the... Read More

The Truth in Advertising

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very popular tool for promoting your... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at your networking group:(1) Bring your... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70%... Read More

Showing 1 - 200 of 365 Articles
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Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract, not annoy customers (and local... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make you stop dead in your... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special to its overall corporate image.... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to be that companies that wanted... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm illustrating the marketing challenges of... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word out about your business online... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If not, look at your current... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and common forms of networking in... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must read and use the secrets... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet there is! And you are... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference what media you use to... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products and yourself. What sets you... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed. Their job is to bring... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking several different approaches to handling... Read More

What Do Your Ads Say?

Make a list of everything you think should be included at one time or another,... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom are self-employed. We know that... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon the advertising scene, we were... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the local high school, etc. will... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not hating, but indifference. So, when... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using Microsoft Word. I created a... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar product's advertising material. Collect their... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television and the radio, on the... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get one?What Is It?An elevator speech... Read More

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the right of all seniors to... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the bin. But if you know... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too much!" They practically go into... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter what the media. It is... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could use a little extra money.... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on a still day, & watching... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing.... Read More

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There are many uses for promotional items. This means that they are just not used... Read More

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I get the L.A. Times delivered to my door every day, but I don't read... Read More

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I recently completed a Marketing Makeover for an Ad that wasn't generating results for the... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words have the power to entice,... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging the text. This technique works... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand their client base and increase... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and... Read More

Why Most Advertisements Stink!

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16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one of your business cards?" you... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade of the new millenium. What... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many "truths" about advertising. The question... Read More

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