Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywhere from $3,000 to $15,000 to have written professionally.

So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen. Your bite-sized drill today is to separate out the features from the benefits. So let's do an exercise.

Before you write a single word of copy you must define your product or service using features and benefits if you want to really connect with your reader. (When I'm trying to get my features and benefits to poke their heads out, I like to write by hand. I think there's a connection between the brain and handwriting.)

So we're on the same page, here are the definitions of each.

  • A feature is the adjective of the product. It describes what the product is.
  • And the benefit is the emotional component of what the person gets out of the product.

Now schedule 15 minutes of uninterrupted time to play and let's go!

  • Set your timer for 10 minutes. So take a sheet of paper and fold it in half vertically. In the left hand column write the word "Features". And on the right, the word "Benefits".
  • Start brainstorming about what features you offer to clients. Then for every feature find a corresponding benefit. Benefits are what sell. Remember we all want to know, "What's in it for me?" That's just the way we're wired. "How is your product or service going to benefit me?" While the timer is doing its thing, let the ideas flow freely. Don't judge your answers or edit yourself. Stop on schedule. (You'll edit later).
  • Reset the timer for the last five minutes. Review your list. Circle the ultimate benefit ? this is the benefit your copy and headlines should focus on.
  • Put the other benefits in order of importance. These will become your bullets and subheads.
  • It's no secret. The amount of money you make with marketing comes down to how well you craft your words. It's the most valuable skill you can learn for making money online. But not everyone wants to be a copywriter. So I wanted to create a program that makes writing fun and effortless for entrepreneurs and copywriters alike. That's how the Red Hot Copywriting Bootcamp was launched. Recruits who have gone through it agree ? the Bootcamp is the roadmap to a copywriting goldmine. You learn a proven process for writing copy FAST that improves your bottom line. Sure there are other ways to get there, but we get it done in 4 weeks flat (plus 2 weeks of follow up critiques). Face it, if you're in business you're also a marketer. And all marketers know it's the words that sell.

    So where do you grab this Field Guide for more copywriting exercises? Sorry. Only recruits of my Bootcamp can get it for now. So sign up today before the next session is full. It will be one of the best business decisions you've ever made. Red Hot Copywriting Bootcamp

    ABOUT THE AUTHOR:

    International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com.

    Sell Anything To Anyone On The Internet With Hypnotic Writing

    I imagine you are the type of person who really wants to make your idea... Read More

    How To Become A Freelance Copywriter In New York

    As a freelance copywriter in New York, your work is never done.What?Do you mean to... Read More

    Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

    If you have done your homework then you are ready to organize and develop what... Read More

    5 Ways to Instantly Improve Your Copy

    1. Isolation technique It doesn't matter how good your copy is if they don't... Read More

    Copywriting FAQs

    One of the biggest challenges a copywriter faces is to make future clients feel confident... Read More

    7 Steps You MUST Take Before Writing a Word of Copy!

    Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now... Read More

    Killer Ad Copy

    Not everyone is a writer. Good copy writing is a science and... Read More

    Website Promotion: 10 Secret Motivational Triggers That Make People Buy

    Unless you know the secret motivational secrets that make people buy, your efforts in website... Read More

    5 Deadly Copywriting Mistakes That Kill Sales

    Chances are that you are making many, if not all, of these 5 copywriting mistakes.... Read More

    How Writing Radio Can Help You Become a Better Writer

    Knowing how to write, and write well, is a skill that will come in handy... Read More

    Can Honest Copywriting Succeed?

    I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and... Read More

    10 Things You Should Expect From Your Website Copywriter

    As websites and electronic commerce are becoming more and more common, business owners and ... Read More

    Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

    I know, I know. Times are tough. You have to make due with the staff... Read More

    How To Be Creative

    Network marketing is an art as much as it is an applied ... Read More

    How To Find Freelance Copywriting Jobs

    Your goal is to land a few nice, secure freelance copywriting jobs, but how do... Read More

    Quotations as Expressions in Life

    Quotations are expressions, usually in the spoken form or in literature, which... Read More

    7 Easy Tips on How to Improve Your Sales Letter Instantly

    Would you like to get more sales from your online sales letter? Here are 7... Read More

    Kick-Starting Body Copy

    Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy... Read More

    Copywriting: Secrets of a Freelancer

    Lately, I've been getting emails from other copywriters who ask me questions like "What's your... Read More

    Copywriter Rates, Getting The Facts Beforehand

    Have you ever had the experience of hiring a freelance copy writer only to find... Read More

    7 Essential Tips for Reviewing and Approving Copy

    Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process.... Read More

    Four Things Every Web Site Headline Must Do

    As you know, I'm constantly making the point that the text on web sites is... Read More

    Common Mistakes That Can Kill Your Web Copy

    Sometimes learning what not to do is as important as learning what to do. Copywriting... Read More

    Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

    For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You... Read More

    How Ghost Writing Articles And Booklets Can Earn You Big Money!

    Do you want to make $5000, $10,000 or more every month as a freelancer? Does... Read More

    Your Article Headlines will Make or Break Your Business

    Most people with an online presence will have to regularly deal with the issue of... Read More

    More Insider Secrets to Great Copywriting - Judging Your Target Market

    This week we're going to reinforce the training that Recruits of my Red Hot Copywriting... Read More

    3 Steps to Great Copy

    Nothing irritates me more than being told that there are '3 Secrets' to great copy.... Read More

    Writing Tips for Your Website

    Now that your website is up and running, it's time to add content. Fresh content... Read More

    Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket

    Perhaps the most important benefit in the material that follows is its ability to provide... Read More

    Ghostwriting: Your Questions Answered

    Many people feel they have a story to tell or an experience to share. But... Read More

    10 Tips for Aspiring Freelance Copywriters

    Every week I receive a couple of emails from people seeking advice on how to... Read More

    How To Become Qualified As A Proofreader

    The field of proofreading is not as easy to get into as you might think.... Read More

    Five Tips for Writing Eyeball-Grabbing Headlines

    If you made it this far, the headline for this story has caught your attention.... Read More

    Freelancers Can Jump-Start Your Publicity Initiative

    If you find that your progress is blocked by a lack of time or experience,... Read More

    A Copywriting Lesson from Dr. Seuss

    Looking for inspiration for your next marketing communication? Try the children's ... Read More

    Tech-writers: A Necessary Evil

    New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers... Read More

    10 Tips for Writing Effective Web Copy

    On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic... Read More

    How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)

    1. Address your reader as a friend, not as "Friend."When was the last time you... Read More

    How To Ethically Use A Swipe File For Your Ad Copy

    Did you ever wish you could afford to hire one of those professional copy writers... Read More

    Pulling Sales with Your Ad Copy

    One of the best marketing tools available to your internet business is good sales... Read More

    Writing Suitable Copy for the Press

    Summer is finally here and school is out, but learning for the rest of us... Read More

    Engage Your Customer ? Write About Benefits

    Think quick. In 10 seconds, can you list the 5 key benefits you offer your... Read More

    Its Time To Start That Swipe File

    Just as great fiction is an art, so is great copywriting. Beneath the art, however,... Read More

    Impulse Writing for Better Ad Headings

    Writing headlines for your ads is the most important part of your online presence.When posting... Read More

    Copywriting 101: Exclamation Point, Friend or Foe?

    My name is Ann and I'm a grammar geek. There, it's out and I'm relieved.... Read More

    How To Make A Career Out Of Copyediting And Proofreading

    Do you possess the qualities of a good proof reader? Are you good with details,... Read More

    The Power of Saying You Can

    If you have children, you will doubtless remember saying to them, "You can do it."It's... Read More

    Do You Make These 5 Mistakes When Writing Sales Copy?

    Writing copy has sometimes been compared to an "art." While it does take creative skill... Read More

    The Biggest Mistake Copywriters Make

    Most of the sales pieces people ask me to rewrite seem to offer great products... Read More