Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book.

Watch people who are browsing in a bookstore. A catchy title grabs their interest and makes them reach for the book out of curiosity. A great title makes browsers think, "Really?" or "What does THAT mean?" or "That's what I need". Think long and hard when choosing your book's title. The title must give some clues about the book's contents in a snappy "one-liner".

Many authors struggle fiercely with the title choice, not realizing that the title is there somewhere in the book's contents. They just haven't recognized it because they are too close to the project. Sometimes it helps to talk to impartial, unbiased persons. Tell them what your book is about, and then listen to their feedback.

Alternately, on the tongue-in-cheek advice of one publishing professional, open a bottle of wine and start writing. Make a list of everything that comes to mind about what you have written in your book. Nothing is too silly, but do try to strike on the central theme or message.

When your list is complete (and the wine is all gone), group your notes into categories. Choose the snappiest, most intriguing words that say something about your book without sounding like a boring explanation.

Perhaps these titles will help you:

  • Woman-Sense Rules!

  • Fit to Cook

  • Climb Your Stairway to Heaven

  • Light the Fire

  • Spell Success in Your Life

If you are planning on a series, your title should be your "brand". Then as you make your brand into a household word, you ensure future sales. As each title in the series is published, you know that people will buy the latest book to complete the series. Think Harry Potter or Nancy Drew.

The subtitle of your book is a great way to increase sales. The subtitle gets to the heart of the book and convinces the reader of the book's benefits. It lets people know that the book is unique and that they really can't live without it. It makes the reader believe that he or she just can't live without it ? and that is your objective.

Check the following subtitles:

  • Woman-Sense Rules! ? The Spiritual Woman's Guide to Finding Yourself When You Didn't Know You Were Missing

  • Fit to Cook ? Why "Waist" Time in the Kitchen?

  • Climb Your Stairway to Heaven ? the 9 habits of maximum happiness

  • Light the Fire ? Fiery Food with a Light New Attitude!

  • Spell Success in Your Life - A road map for achieving your goals and surviving success

In the title and in the subtitle, you can use humor or emotions to sell your book, but avoid clich?s and "corny" expressions, or overly common sayings. They soon become stale and annoying. Keep your title unique, catchy and relevant.

Before making the final decision on your title, conduct a title search (see our home study course, Idea to Book?to Success ? the fast, easy, simple way! for instructions on title searches). Although you cannot copyright a title, duplicating titles only leads to confusion, and you want people to buy your book, not a competitor's book. Make your title one that increases the likelihood of increasing your book sales.

About The Author

© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. From "101 Things You Need to Know About Publishing" to our Ultimate Book Marketing Kit, we will help you make your book a success. marketing.com" target="_new">http://www.inktreemarketing.com

marketing.com">info@inktreemarketing.com

Know These Five Audiences to Write a Top Selling Book

To create a saleable book you need to know your preferred audience or audiences before... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote your book. But don't rush... Read More

Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer is, yes. If a book... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to... Read More

How to Schedule a Book Signing

How would you like to sell more copies of your book? Would you like to... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book? 1) They get a referral... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a... Read More

How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer... Read More

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting together and implementing a book... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As a publisher, that's a good... Read More

Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is a thrilling achievement but to... Read More

How to Grab the No.2 Spot on Amazon for Advance Book Sales

When my first book was published way back ten years ago, I thought that was... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer I intend to buy your... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your print or eBook, you wonder,... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and talks to groups? If... Read More

Increase Book Sales: When a Sale Is No Longer Just a Sale

Do you have books sitting in your garage that you haven'tsold yet... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh wait, are you one of... Read More

Book Promotion Myth -- The Best Place to Sell Books is a Bookstore

When authors think of their audience buying books they think of ... Read More

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book author/publisher, you can get your... Read More

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break your book - in all... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.Don't let... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is as much, if not more,... Read More

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to send publicist materials, you may... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold... Read More

How to Create an Amazing Author Website

Without a website, an author is unknown. Without a website, an author sells fewer ... Read More

Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling every day... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 2

To know what to do at the right time in book writing, publishing, or internet... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.For beginning... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to a large publisher at a... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill a love of reading in... Read More

How to Self Publish and Promote Your Own Book

If you are reading this article then you have already toyed with the idea of... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write. Ideas grab us, move us,... Read More

Book Signings Are Pure Gold

So you've written a book, had it published by a publishing company and you are... Read More

Book Signing: Fun and Profit for Writers and Readers

Have you ever walked into a bookstore when an author is scheduled... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books and creating... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a virus, before you can be... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your genius. It's your dream come... Read More

Whats Killing Your Publishing Career?

With the large increase of books being published by self-publishers, and the... Read More

Writers: The Truth About Advertising, Publicity, and PR

Many of us are trying to do business and don't know how to define these... Read More

Marketing Your Book on Radio

Have you listened to radio lately? If you have, chances are you've heard an author... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after the initial... Read More

Is There a Book Hiding Inside You?

Have you always wanted to write?Are there ideas churning in your mind waiting for just... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if you should try to get... Read More

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of book sales. Most authors and... Read More

How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier... Read More

Why Writers Dont Do a Book Signing

Whenever someone suggests you do a book signing and you do not want to, here... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail orderentrepreneurs is... Read More