Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service

You are a small or a medium business owner. You have a well designed business website. It is a Search Engine Optimized (SEO) website for a limited set of keywords. However, with changing rules of SEO and new competitors entering the market, your select keywords stand a slim chance of surviving the onslaught. What are the chances that your website will remain on the top when a potential customer searches those special keywords on a search engine? To make matters worse, Search engines change their algorithms without any notice and suddenly your site is no longer in top 10 results. So what is the solution?

How about hiring a Blog Outsourcing company to add a Business Blog to your website? (If you are not familiar with Business Blogs, read my earlier article here: http://ezinearticles.com/?id=50041 ).

A business blog can do the SEO magic when it is embedded to your business website. Business blogging needs discipline to write every other day to bring potential customers to your business website. If you have the time and inclination, you may write the business blog yourself. However, if you feel, you should concentrate on your business; you can outsource this task to a Blog Outsourcing Company. Here is a link to first such company: http://www.ideologicllc.com.

What are the benefits of a Business Blog?

1. Improves searchability of your business website, thus increasing the chances of prospective clients visiting your business website.

2. A Business Blog provides instantaneous Customer feedback with comments.

3. A Business Blog has a potential to become centralized knowledgebase with articles containing tips and tutorials about correct usage of the products or services.

4. You can use a Business Blog to share product development status, thus passively achieving pre-launch marketing of the product.

5. The Business Blogs can help in branding a product online.

6. Your Business blog can help in building your business reputation.

7. Believe it or not, a business blog can project you as an expert in your niche business area.

8. Business blog lets you do your own "press release" on the website.

What happens when a business blog is outsourced?

A blogger from the Business Blog Outsourcing Company meets with the business owner or representative once every month and strategically selects few topics which are of interest to the company's current and prospective clients and prepares keyword rich articles to be published on the company's blog either every other day or once in a week, depending on the plan selected by the company. Results can be phenomenal. Instead of select keywords for the website, each blog posting has separate keywords which are used by the potential customers searching the internet for specific products or services.

What is the justification for outsourcing a Business Blog?

It is said a business person must concentrate on expanding and improving the business. If he/she tries to do everything, then nothing gets done. So, if a task can be done by secretary, it must be done by a secretary and if a task is difficult or there is lack of time, hiring outside help maybe the best way to get that task done. Business blogging is same way. Writing is a time consuming task, so it is better left to a professional blogger or writer who can better construct the article, intersperse it with business-specific keywords keeping search engine criteria in mind.

Can a professional writer or a blogger do justice to the task of writing about a business, product or service, where he/she has no expertise? The answer is yes. This is no different from a situation where a professional writer writes articles in a magazine about various businesses, products and services. Knowledge can always be gained and then combined with the skills of a professional writer. End result is an article that captivates reader's attention till very end and has a potential of converting a prospect to a loyal customer.

Harish Keshwani is a Strategic Blogging Consultant, Software Developer, Blogger and an Entrepreneur. He is focused on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process.

He guides corporations of small and medium size to realize the potential of blogging for their business. With appropriate content, he helps companies to keep their customers satisfied and in close touch. He promotes blogging as a marketing and customer response tool to the companies.

His contact information is: Email: businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A Small/Medium Business Blog Process Outsourcing Company. Website: http://www.ideologicllc.com Blog: http://www.ideologicllc.com/wp

How To Profit From Your Home Business Blog

A blog is a simple tool which all affiliate marketers should be utilising to explode... Read More

Bloggin for a Reason

For some it's just a fun thing to do, while some others feel they will... Read More

How Can You Use Blogs To Increase Traffic?

I am conducting my 1st customer appreciation webcast and asked my subscribers list what is... Read More

The Language of Blogs

I read over a lot of blogs each week, casually surfing one or two of... Read More

Do You Know The 3 Key Ways to Blog to Promote Your Online Home Based Business?

Most People who Blog and Ping only use 1 Method to promote there online Home... Read More

You Are Losing Money If Youre Not Using RSS Feeds On Your Website!

(An RSS primer can be found near the bottom of the article)A commercial website in... Read More

Strategies to Make Your Blog More Interesting

Putting up your business blog is an advantageous way of establishing your presence on web.... Read More

RSS Directory Submission: The Key to Blog Promotion

According to Technorati, there are over 15 million blogs as of July 2005. And during... Read More

The Blog Revolution: How To Use Blogs to Generate Solid Web Profits

Blogs were originally only meant to be 'Web Logs', or personal journals for members of... Read More

Blogs Explained

It seems like Blogs are everywhere these days. You can't seem to surf the Internet... Read More

Should Affiliates Really Use Blogging and Pinging To Get Indexed?

There seems to be a huge craze lately with everyone trying to blog and ping... Read More

RSS - A New Face of Online Marketing

Today we see the Internet as a global catalog of information, and the Internet thrives... Read More

RSS Explained

What is RSS? To begin with, it's one of those things everyone says is easy... Read More

Easy RSS for Bloggers

Do you need help adding RSS feeds to your blogger? It's really easy and here... Read More

Dear Web Diary!

Blogging is hot and getting hotter, with more and more web logs (blogs) cropping up... Read More

What Is The Orange XML or RSS Icon I See More and More On Web Sites?

This question does not have a one sentence answer! If I just said that one... Read More

The Fearful, Ignorant Guy Has Got A Blog On The Internet - It Must Be Easy!

Of all people in the world I was easily one of the most pessimistic about... Read More

Business: Deliver Information Safely

Businesses that are not using feeds today, as part of their marketing and advertising... Read More

Blogs As A Marketing Tool

Blogs are the biggest things to happen to the Internet since personal home pages. Blogging... Read More

Introduction to Really Simple Syndication (RSS)

Really Simple Syndication is exactly what it's name states. A very simple way to syndicate... Read More

Make Money Blogging Using These Nine Powerful Strategies

The question "How to make money blogging" sits high on every blogger's mind. In fact... Read More

RSS Feeds Can Increase Your Sales

RSS feeds are reshaping how we access information online. In the past, when you wanted... Read More

RSS more effective than email

Long have I been proclaiming the effectiveness of RSS as a communications channel for non... Read More

How to Make Money With Your Blog?

Make money blogging is fun: you enjoy blogging and getting money from blogging. As long... Read More

RSS Feeds Future Revealed

I don't claim to be a futurologist or an RSS pioneer but I have been... Read More

Top 9 Reasons Companies Should Blog

Below are the top 9 reasons why companies should blog.1. They the perfect public relations... Read More

RSS as a Change Agent

To better understand how RSS is changing the way companies and individuals deliver and consume... Read More

Making Money With Your Blog

I've sure you've heard before that it's a possibility to make money with your blog... Read More

Even a 70 Something Technological Challenged Mom Can Get Started in Blogging With These 10 Tips

Blogging is all the rage. With these 10 Simple Steps even My 70 Something technological... Read More

Internet Communication

Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How do we keep Internet communication... Read More

Starting Your Own Blog

I was sitting in my local Internet Cafe yesterday, I like to get away from... Read More

6 Ways That Blogging Can Save You Money

Even though I've had several personal blogs for years, I've only been officially business blogging... Read More

Bad Blogs Have Got To Go, Blogging Could Be Really Cool If Done Properly

There's a lot of blogs out there on the Web, most of which don't entice... Read More

Top 10 Ways to Get People Online to Read Your Business Blog

There are many advantages of running a blog, on top of your business website. A... Read More

How Direct Sales Reps Can Use Blogging

One of the tools that a smart direct sales representative use to attract new business... Read More

Your RSS Feed Might Look Like Spam

RSS feeds seem to be the breakout technology for the year. With more users turning... Read More

The Real Bloggers Must Come From Another Planet - I Can?t Find Any Here On Earth

What in the world is up with the world of blogs? Blogs are meant to... Read More

Amazing Information About Blogging

A few months back, at the ITEA conference I saw this guy sitting next to... Read More

See RSS Feeds from Your Website

RSS feeds have made it so convenient to gather current information. If you have an... Read More

Simple Syndication (RSS) -- Wheres The Payoff?

How RSS really does pay off...Have you heard of RSS (Really Simple Syndication)? Did you... Read More

Is Blogging For You? Take This Quick Quiz

What The Hell Is A Blog Anyway?The word 'blog' is a shortened version of 'web... Read More

Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years

... if not months to come.At a distinctive and stable growth rate of Blog users... Read More

13 Steps to Successful Blogging

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from... Read More

How To Display RSS Feeds on Your Website

This article is intended as a guide for webmasters who want to display automatically updated... Read More

Blog Your Affiliate Links

Blogging is a relatively new form of communication, closely related to the newsletters of days... Read More

5 Reasons Why Your Site Needs to Publish a News Feed

It seems like everyone is talking about RSS Feeds. They've been around for years but... Read More

How Blogs Can Be An Excellent Promotional Tool

Blogs as an online promotional strategy if done right could save you huge dollars in... Read More

Content Syndication Through RSS Feeds

Delivering regularly updated content to website visitors is easier through RSS resources.RSS, also known as... Read More

RSS Meets the Needs of Direct Marketers

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer,... Read More

An Example of a Business Blog: Frequently Asked Questions (FAQ) Blog

Think of a product or a service that your business provides to customers. This product... Read More