RSS & How to Use It -- Part 2

Welcome to part 2 of the article that aims to give you just enough information to help you understand RSS and start using it.

Part 1 gave you simple instructions on how to read and subscribe to an RSS site feed, part 2 will give you simple instructions on how to publish your own.

Firstly, which websites can benefit from a site feed? Well, pretty much all of them.

If you provide a service, you could use a site feed to announce amendments and upgrades.

If you sell stuff, you could use a site feed to announce new products and special offers.

And if you own a website or web log that is regularly updated with news of any description, a site feed is virtually a necessity.

Site feeds may not be exactly commonplace at present but don't doubt for a moment that their popularity is growing. If you get a site feed up and running now, you'll be ahead of the game for some time to come and offer a friendly alternative to email communication.

Site feeds are usually written in a code called XML. If you view the code for a site feed it will look a little like HTML.

You could:

-- Learn the language and write your own site feed. Each time you want to add an update, just update your site feed page.

-- Buy some fancy software that writes and updates the site feed for you.

-- Or? setup a site feed online that automatically updates, for free in about 20 minutes.

Third option sound good? Ok, start by setting up your own blog at Blogger.

This is free to do and, if you want, they will even host it for you in exchange for a couple of banners at the top of the blog. The great thing about Blogger is that it works in tandem with the Google Toolbar.

Found a website you want to note in your blog? Click the icon in your Google Toolbar and it's taken care of.

Everytime you add or change something on your website, record it in your blog so individuals and search engines viewing your blog can be made aware of it.

The other great thing about Blogger is that it automatically creates and updates a site feed for you. Everytime you post a message to your blog, this is added to your site feed as well.

You can get the address of your site feed from the Blogger control panel by visiting the section marked "Settings" and selecting "Site Feed".

Now you know the web address of your site feed, you are free to add it to your homepage, submit it to RSS directories, anything you want.

But wait, before you rush off, you'll want to know how to track visits to your site feed.

This bit is even easier. Just convert your site feed address into a FeedBurner address.

Go to: www.feedburner.com and enter the address of your site feed into the box marked "Feed URL:", then click "Next >>".

Play around with some of the options and at the end of it you will have a new site feed address that looks something like this:

http://feeds.feedburner.com/ yourwebsitename Now advertise this site feed address instead of the site feed address Blogger gave you. It will do exactly the same thing, except now you can login to FeedBurner and view statistics on how often your site feed page is visited.

Among other things, FeedBurner will also:

-- Dress your site feed up so when someone views it in their normal internet browser it will explain what it is instead of just showing the source code.

-- Tweak the code of your site so it can be read by all RSS readers, even those that only support ATOM.

All done? Let's recap:

You now know how to identify, view and subscribe to an RSS feed.

You now have a blog you can submit to blog directories that allows people and search engines to see updates to your website.

And you have a site feed address you can submit to RSS directories and advertise on your website. Visitors to your website can subscribe to your feed and never miss anything new you have to offer.

And you thought this would be hard? Next week, understanding quantum theory and the Heisenberg Uncertainty Principle in five easy steps.

David Congreave is owner of The Nettle Ezine, the newsletter for the home business -- online.

David lives in Leeds, in the United Kingdom with his wife Leanne.

RSS is a Life Raft, Saving Us from a Sea of Useless Information

One of the main problems with the Internet these days is the fact that there... Read More

Blogging Your Way To Success Part 4

(Continued from Blogging Your Way To Success Part 3)In this last part of the series,... Read More

Brief History of Blogs

So where did all these blogs come from? How did they get from an underground... Read More

RSS - A New Face of Online Marketing

Today we see the Internet as a global catalog of information, and the Internet thrives... Read More

How To Build Traffic To Your Blog

With the growing interest in blogging as a means of online promotion... Read More

Blogs are an Art Form that Takes Practice to do Well

Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where... Read More

RSS is Not Only for Blogs

Contrary to popular opinion, RSS is not only good for delivering content from your blog,... Read More

Will The Real Spammer Please Stand Up!

If you have been using opt-in email marketing for sometime, I'm sure you might... Read More

Top 9 Reasons Companies Should Blog

Below are the top 9 reasons why companies should blog.1. They the perfect public relations... Read More

Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog

Bloggers blog. That's what they do. A blog is short for 'weblog' and it's really... Read More

Displaying RSS Feeds on Websites

Displaying RSS RSS offers webmasters a unique opportunity to display fresh content on websites. While... Read More

RSS Can Keep You In The Loop

When webmasters first hear about RSS they tend to concentrate on the promotional side of... Read More

Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business

1. It is perfect for creating a web presence for independent professionals who have something... Read More

The Hybrid Blog and Ping

For the past two years, one of the best SEO inclusion tactics was the use... Read More

Your RSS Feed Might Look Like Spam

RSS feeds seem to be the breakout technology for the year. With more users turning... Read More

Benefits to RSS

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters... Read More

NEWS FLASH! Article Directories JUMP-ON The RSS Syndication Band Wagon

Quick question... do you publish 'Articles' on a regular basis?I'm talking like on a weekly... Read More

A Person Is Known By the Blog He Keeps

Literature is the soul of the wit. The best source of literature... Read More

Details of Getting a Blog

Blogs, the abbreviation of Web Logs (online journals), are becoming more and more popular all... Read More

Make Money Blogging

You have created a blog and your blog is dedicated to a niche industry. Have... Read More

Why Blog?

It seems everyone these days is talking about blogging. Everywhere I go, I find articles... Read More

Starting Your Own Blog

I was sitting in my local Internet Cafe yesterday, I like to get away from... Read More

What is a Blog? In Plain English Please

If you are fairly new to the Internet, you have probably heard the word "Blog"... Read More

RSS and Blog Marketing for Real Estate

Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa... Read More

6 Ways That Blogging Can Save You Money

Even though I've had several personal blogs for years, I've only been officially business blogging... Read More

Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!

Blogs are an unbelievable way to achieve success on the internet. Blogs can establish a... Read More

4 Fail-Proof Ways to Increase Your RSS Subscribers

Using RSS on your website is a good way to spread your company message and... Read More

Should You Get A Blog?

A blog is a type of website. It allows the website owner to easily write... Read More

A Basic Introduction to Blogging

Web logging first appeared on the net in the mid-1990s. The term "web log" was... Read More

Why are you abusing RSS

When you are involved in RSS everyday you get to see the fantastic opportunities RSS... Read More

Blogging Your Way To Success Part 3

(Continued from Blogging Your Way To Success Part 2)You have already set up a blog.... Read More

Blogs: A Fool Proof Way to Attract Visitors

Blogs might seem like an old hat at this time as by now really everyone... Read More

How RSS Advertising Can Help Business Gain A Higher ROI

I recently read the case study conducted by Pheedo, an advertising company on the use... Read More

RSS And The Billion Channel Internet

The real potential of RSS lies in Broadcasting.In former times, jumping up on a soapbox... Read More

How To Make A Cool Xanga

A xanga is something akin to a blog. It all began in 1999 and the... Read More

3 Reasons To Publish An E-Newsletter AND A Blog

With spam filters on high alert, delivering a newsletter by email is not as easy... Read More

How to Use a Blog to Dramatically Improve Your Web Business!

A blog is an online journal in which the author publishes his or her thoughts... Read More

Blood Test for Your Blog?

Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or... Read More

Podcasting vs. Blogging

The US Navy blogs. Larry Kudlow of CNBC blogs. I'd say "everybody and their brother"... Read More

Who needs T.V. News, Newspapers and Radio News?

T.V. and radio News got you down? On-line current events and News blogs make being... Read More

#1 Mistake Most Blogs Do

As much as this might surprise most bloggers, the #1 mistake most blogs are doing... Read More

RSS Latest News - Blogging or Blagging?

The RSS latest news suggests that RSS can stand for 'Really Simple Syndication', 'Rich Site... Read More

You Are Losing Money If Youre Not Using RSS Feeds On Your Website!

(An RSS primer can be found near the bottom of the article)A commercial website in... Read More

What Is RSS?

Recently I did an interview with a well known email Internet Marketer. He wanted to... Read More

Blogs As A Marketing Tool

Blogs are the biggest things to happen to the Internet since personal home pages. Blogging... Read More

Is Your Site Ready For The Coming RSS Revolution?

Recently, there have been many developments in the RSS arena. Changes that will make RSS... Read More

To Blog Or Not To Blog

Web logs, commonly referred to as "blogs," represent all the rage right now in online... Read More

Why Wordpress is now my Blog of Choice

The more I use Wordpress, the more I love it. It has 2 very important... Read More

Fun Free Feed Tools For Both The Publisher And The Reader

As you've probably been reading, there are basically three problems many webmasters have with web... Read More

Its Not Enough to Blog

A properly created weblog will do the following for your website: (a) add rich content;... Read More