Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

Ezine Publishers Want These 5 Things From Article Authors/Writers

Want your articles to get picked up and reprinted by top name brand ezine publishers?... Read More

Writing Articles to Improve Link Popularity

There are many different ways to improve link popularity for your Website. One of the... Read More

Seecrets on Website Promotion: The Hard Truths on Writing Free-reprint Articles

This author started with a clean website and wrote 5 articles in as many weeks.... Read More

Keyword Article Writing: the Key to Your Success!

Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles... Read More

The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to increase the number of inbound... Read More

Lots of Extra Money Waiting to be Made from Writing $5 Articles

There is probably no easier way of earning extra money online. Yet many people ignore... Read More

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article marketing campaign. It must... Read More

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you bear certain matters in mind.... Read More

Website Promotion ? Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining a good search engine position... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information products or services or someone... Read More

Article Marketing: What Is It and How Can I Use it to Grow My Business?

Ever read one of those web articles written by an internet marketing expert? They're... Read More

Theres More Than One Way To Carve This Turkey

Although this may sound like a funny metaphor, if you try to focus on the... Read More

Finding Time To Write

A true test for many writers that will require your attention forever...Why do we have... Read More

1000 Ways to Improve Your Business

One of the best things you can do for your business is to give information... Read More

You Should Seriously Consider Making Money With Your Words

Sometimes when I am communicating with other webmasters and I bring up the subject of... Read More

10 Tips For Getting More Traffic From Your Articles

Here's a depressing fact if you sell anything on the web: the #1 reason people... Read More

Drive More Traffic to Your Web Site by Submitting Articles Online

If your business has a website, you're probably searching for ways to get people to... Read More

10 Profitable Tips For Article Writers

1. Write to one person.When you're writing your article picture one person that you are... Read More

Write Articles That Get Results

It's no secret that writing and publishing helpful articles is one of the best ways... Read More

Ambition versus Dedication

All writers aspire to recognition, but are we dedicated? Ambition is simply the drive or... Read More

Correct Formatting Maximizes Effectiveness of Online Articles

Understanding the rules of correct formatting for online articles will assist webmasters in driving greater... Read More

Summer is the Perfect Time to Write

As of July 1st, the year was half over! July 1st is the Wednesday of... Read More

How to Be An Expert In Your Field

One of the most tried and true methods of self-promotion is writing and submitting articles... Read More

Do You Know the 7 Essential Parts that Make Up a Resource Box

The Whole reason you write those articles is so you can get Your Resource Box... Read More

How To Write and Publish A Successful Ezine Article

The ezine article is of major importance to the world of Internet marketing. It... Read More

Dont Just Sit There, Write A Newsletter Article

Need traffic? Write an article.Need sales? Write an article.Need Your Name branded? Write an article.Writing... Read More

Writing a Statement

You have decided on a great idea and researched a publication, what's next?Before you write... Read More

Mining Your Experiences for that Article or Book

Chances are good that the next article or book you read is based on the... Read More

Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent... Read More

4 Effective Content Writing Tips

Writing for websites -- content, as it is called -- is an important task for... Read More

Reprint Article Headlines ? the Reader is Secondary

A great headline can be the difference between having your free reprint article published once... Read More

Article Writing Mistakes - 7 To Avoid

Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone... Read More

Will This Be Your First How-to Report?

You've got to start somewhere, but once you've created your very first How-To report and... Read More

How To Write Persuasive Articles

You may be wondering what persuasive writing has to do with articles. After all, you're... Read More

Web Content Barn Blasted by Shotgun Software - Article Marketers

As we prepared to move our 12,000 article database from one server to... Read More

Writers Block Begone

Back when I was in college, I belonged to one of those professional associations for... Read More

1 Powerful Strategy To Craft Your Article For Maximum Readership

Do you know one of the most powerful marketing techniques to get free publicity?... Read More

Article Marketing Interview With Kevin Bidwell

Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of the insights on how he... Read More

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those who are afraid to challenge themselves and go out... Read More

How Article Marketing Will Make You a Fortune

Article marketing-the simple act of writing one 400 word article and submitting it to... Read More

Energize Your Mind With Inspirational Writing Exercises

Feeling uninspired? Like you're stuck in a rut with your writing?Free your inner creativity by... Read More

5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic

Writing quality articles is time consuming for the very best writers. First, finding the time... Read More

A Writers Glossary (Part One)

Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About the Author -usually a few... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again that promotional articles generate more... Read More

Bugaboos of Article Marketing in Web Content Management Systems (CMS)

One of the most common blunders by those using article marketing to distribute free... Read More

Increase Site Page Rank By Writing Free Articles

Are you looking for a better way to promote your website at little or no... Read More

Writing Articles

You say, I can't write an article, I have no knowledge of writing. Let me... Read More

Articles: How To Turbo Charge Traffic When Your Promotion Budget Is Tiny

Writing articles for your site and for the use of others, is a simple proven... Read More

Five Great Ideas For Your Next Article

It's amazing how quickly free articles can generatetraffic - my traffic sometimes triples within 24... Read More

How to Use Articles to Increase Web Site Traffic!

A simple technique to increase web site traffic is using articles.Just imagine? Hundreds, even thousands,... Read More