Website Imperatives and Solutions

When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.

But the lesson is there to be read. You could build a great site with terrific content never seen before and do very well - for a while. But the imperatives that control our success or failure revolve around growth, change and new content. An obvious solution is to continually provide new content for your sites. Basically this means writing or constructing new pages, preferably with unique content.

There are, certainly, several easy ways to get content for your site. The first is to use other people's articles. Nearly all of us who do write and publish articles want people to pick them up and use them - with live links to our sites, naturally. Despite a lot of mindless babble about a duplicate content penalty, article syndication is alive and working as well as ever. Just don't scrape a site and replicate it.

Another source is RSS. Most feeds are meant to be syndicated (but not all so you do need to check Terms of Use) and they provide updated content. Other sources include content in the in the public domain.

Like all easy solutions, there are a couple of drawbacks. Other people's articles may not be focused as well as you'd like to your site content and goals. And they don't help your site's link popularity. Along with growth, change and content, incoming links are a critical success factor.

Using RSS feeds or other search-based content can raise copyright issues, irritate some feed or site owners, and may be even more poorly focused to your site's content than articles. If you use RSS feeds, almost inevitably you'll see content on your site that is absolutely irrelevant.

Public domain materials are extremely useful as content sources - if you can find matches to your site content. Assuming that you can, then you will need to convert the material into pages or into a form useable on your web pages. This can be time-consuming, but it may be easier than writing your own content.

Ghost writers are yet another alternative. Here you trade time for money. But this can be a tricky process. Some are not really fluent in English and you may need to do some rewriting. Also, you may need to double-check and make sure that the articles provided are actually original and not nearly identical to existing copyrighted material. Some ghost writers seem to work by finding a site with a related theme and then pretty much copy material from that site with minimal changes. Not a good idea for you to post that as your own.

Another source would be sites offering private label products. Many of those products can be mined for excellent targeted site content. Some products sold with Master resale rights also allow you to use the materials as site content. In this last case, you need to be certain exactly what you can and can't do under the specific rights package. Sometimes you can alter the materials, sometimes you can't.

Private label products with you having full rights, including the right to alter them and put your own name on them as author can be one of the easiest ways to meet all of the imperatives. With rights to an informative, new and interesting book on a niche topic, you can rework it a little, maybe add some nice graphics, generate a PDF and sell it.

Or you could generate that PDF and also generate pages for your site from the book. Give the PDF away in exchange for signing up to your list. Extract tips and ideas from the book and put together 2 or 5 or more articles based on the book. Publish and distribute the articles to generate links to your site and help brand yourself as an expert.

From one private label product you can generate a lot of new real estate for your site, add a viral product that you can use to build your lists, and through articles generate incoming links and do some useful branding.

It really doesn't get any easier than that. It takes some time and effort, but nothing like the effort of writing 5 or 10 articles from scratch, building 30 or 50 or 150 web pages, and writing your own viral book for list-building.

What about the other people who belong to the same private label site? Isn't everybody going to have duplicate content? In the real world, 90 percent of the people with access to a product will do nothing at all or the absolute minimum. Very few will mine the product, produce articles, produce web pages, or produce a nicely modified PDF. And of those that do, each will follow their own unique path. The chance of near identical content is pretty low. The PDFs produced may be more similar, but consider how many people make serious money with resale rights selling identical material.

There's a lot of room out there. Even within the most competitive niches, a thoughtful, patient marketer who pays attention to the imperatives and works smart, can make a living few would complain about. But there are also less competitive niches where the same marketer could become the dominant force. The materials are out there to get you going. Use them and work smart.

None of this is rocket science. The first, and ultimate, imperative is take action. Too many will fail, because they never even really began. Start today.

Copyright 2005 Richard Keir

Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building - http://www.building-ecommerce - and http://www.building- for more eCommerce articles.

Developing A Login System With PHP And MySQL

Most interactive websites nowadays would require a user to log in into the website's system... Read More

Get a Website!, Register Your Domain!: To Website or Not to Website?

If you're fairly new to the Internet scene, you may just be a bit overhelmed... Read More

Study Your Sites Performance Via Hit Tracking

Knowledge is power.And undoubtedly, it is the key to making a substantial fortune online. Consider... Read More

Things to Consider Before Starting a Website

In the time that I have been using the Internet, (since 1996) I have seen... Read More

The Secret Benefit Of Accessibility: Part 1 - Increased Usability

Web accessibility has so many benefits that I really do wonder why such a large... Read More

Why a CSS Website Layout Will Make You Money

Although CSS layouts have been around for years, they haven't become so commonplace until recently.... Read More

WYSIWYG Versus Coding: HTML With A Purpose

After years of working with entrepreneurs who developed their first web site using an image-based... Read More

Web Designer? You Dont Need No Stinkin Web Designer!

RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners have had a limited number... Read More

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important, but as a lawyer you... Read More

So You Want To Have A Website

So you want to have a website. You have gone on to the internet and... Read More

Functions and Subroutines in ASP

Functions and Subroutines in ASP If you read our Tutorial on Include... Read More

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking for a way to cash... Read More

Ebooks for Webmasters

Internet has opened a whole new world for web developers and web designers who are... Read More

Why Do I Need A Web Site?

Even though the Internet has been around for a long time and many people are... Read More

The Dos and Donts of Launching a Small Business Website

Launching a new small business website is often a long and painstaking process. And for... Read More

How to Increase Sales with Automation Improvements

How popular is online shopping? And is there room for improvement? Let's check out some... Read More

Content Management

More and more businesses are recognizing the importance of content management when it comes to... Read More

The Problem with Paypal On Your Web Page

When I set up my website I felt paypal was a very simple and easy... Read More

Beautiful Web Sites Seldom Make More Sales

Designing an E-commerce Web site is not as simple as having a "pretty" site that... Read More

Now You Have a Web Site - Have You Ever Heard of Accessibility?

An accessible Web site is easily approached, easily understood, and useable for all. There are... Read More

Freelance Programming is Easy to Manage

There are several reverse bid freelance sites out there. Beyond the big ones, smaller ones... Read More

What ROI You Should Expect From Your Web Site

Is Your Web Site an Expense or an Investment?Why don't you think of your web... Read More

Web Site Promotion: How To Advertise Your Website For Profits

Making money with your web site is the dream and goal of millions of webmasters... Read More

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.Building a website can be a long and arduous procedure... Read More

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding Mozilla Firefox (my browser of... Read More

Website Content & Usability

Writing for the web is totally different to writing for printed matter. We tend to... Read More

Your Content for Nothing and Your Clicks for Free

The first thing my business consultant (read brother-in-law) asked me, when I told him that... Read More

What and How to choose the Right Keywords for Mega Traffic

Keywords in Search Engine Optimizing and Search Engine Marketing are the building blocks and foundation... Read More

A Web Site for Your Small Business: How to Set Up a Website

Your web site will be your window to the world. Even if you are not... Read More

How to Listen on the Web

When building a relationship, listening is more important than talking.A website can reveal a great... Read More

You Cant Just Build A Website And Hope It Works!

Like any area of business your website needs some effort from you if its going... Read More

What Hosting Companies Dont Tell You, Could Hurt You?

Did you know that hosting companies overcrowd their servers despite all the issues caused by... Read More

Build or Buy a CMS?

Creating a content management system either from scratch, or using pre-existing building blocks,... Read More

Trinkets, Lockets And Empty Pockets

It never ceases to amaze me how many people set-up a website, without any type... Read More

Ten Major Tips to Develop a Multilingual Web Site to Work

If you are living in a country that its native language is something rather than... Read More

Traffic for Webmasters

"If you build it, they will come"; is an age old phenomenon for webmasters that... Read More

Growing Your Meetings In CyberSpace

As increasing numbers of people search for information on the Internet, it becomes more imperative... Read More

The Birth of a Professional Web Site

The Internet has opened a whole New World of opportunity for all of us. With... Read More

How Web Templates Are Helping Online Businesses to MultiplyTheir Income

Web templates by nature are created to aid and ease the strenuous process of a... Read More

CSS - Maximum Benefits

What is CSS?CSS is a simple file which controls the visual appearance of a Web... Read More

Free Isnt Always Good - 5 Reasons Why You Need Your Own Website

Often time I've browsed sites and seen the same thing - general rep websites or... Read More

Ten Quick Tests To Check Your Website For Accessibility

The Disability Discrimination Act says that websites must be made accessible to disabled people. So... Read More

Are Web Graphics Stealing Your Money?

They might not be wearing a mask and carrying a gun, but if you've got... Read More

From Concept to Website

You've decided to create a website to market your products or services. More and more... Read More

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before:If I were to type your domain... Read More

The Top Ten Benefits of Having a Web Site

Do you need a web site? Are you considering getting one but are unsure? Here... Read More

5 Essential Traits Of A Home Business Website

So you've decided to start an online work at home business and are just beginning... Read More

Selling Your Site: Outsource or Homemade?

To the starting internet entrepreneur, there is nothing more discouraging then the erroneous realization that... Read More

Improving Usability for Screen Reader Users

Simply ensuring your website is accessible to screen reader users is unfortunately not enough to... Read More

Website Conversion Rate: More Keywords Equals More Sales

Your website conversion rate should concern you. This simply refers to how many visitors to... Read More