Wheres Your Focus, Money or Customer?

Is your website Really useful?

I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to his website.

When he'd finished, I asked him:-

"what is the purpose of your website?" a question which he couldn't answer.

"does your website tell me what you want me to do when I go there?" - err no was the answer.

"Can I sign up somewhere to hear about what your latest products/services are?" No.

"Can I buy something directly from the website?" No

"Is there a list of your products and services, or reviews of any of them or of the companies you resell for?" No

"Are there any articles about what's happening in that industry and the issues I should be concerned about?" No

"So what's the purpose of your site?" Don't know really.

"What do the people that normally go there do?" Can I get that information?

As you can see, his website was a complete waste of time.

He's running his own business and supporting his family (and driving a nice Mercedes) and his online marketing is effectively ZERO.

How many people are there online who could help this guy - Thousands? Easily.

So why are so many people failing?

My Answer = Because they put the money before the business.

For most Internet newbies looking to start making money - that's as far as they define their model. There are thousands of people around who can tell you how to make a website, where to host it, where to get content, how to create a product, how to start a newsletter, how to buy and sell on Ebay, how to setup an affiliate program, how to arrange JVs and how to get traffic (and all the other aspects of an online business) - but even with this knowledge they're failing to achieve their goals.

They need to take action, that goes without saying and there are lots of people not becoming successful purely because they're not taking any action to move them towards their goal, but I think the fundamental issue even before that action is the state of mind that they're in.

I'm sure that any 1/2 decent marketer can tell you that you're not going to make money by 'selling', matching products with peoples needs is slightly different to 'selling', and that difference is responsible for more failing efforts than you can imagine.

My 'rep' yesterday could see so much improvement in his business just by thinking of the needs of his customers (and potential customers) and there are lots of small actions he could take to improve things. Why hasn't he? because he's thinking constantly about 'selling', he's forgottent that having a website is one thing but making money from it by offering people something that addresses a need they have is a different thing.

Since he was kind enough to buy me lunch and a beer I ran over a few things he might like to consider regarding both his online and offline business. He was like a child that had just been given the keys to a sweet shop, he could see the potential and he knew it all made sense - and that he could actually make these changes without too much effort.

So why am I saying all this? (No, it's not to promote my latest product or 'sell' you something)

These incidents serve as a constant reminder to me of how some people don't realise that permanent changes can be made in an instant (If you've ever been burnt by fire, you'll know how quickly your mind can set up permanent links).

Where we are today is based on the choices we've made, our future can be however we want it. The only thing that needs to happen is for us to decide what we want. This seems so simple, and for anyone who has come to realise the truth in that short statement knows that the change can be swift and permanent.

Unfortunately so many people are walking around in a trance feeling like a victim of the world around them that not only do they not take a look around them and see the possibilities, but they build a container around their world and define its limits.

Money is a means to an end, it's a currency. If you consider your time and happiness as having a higher value then it becomes much easier to set goals which free up your time and allow you to become happier.

If the main thing in your sight is money then you can become caught in a world that revolves around money and restricts your view of the important things in life.

I used to wonder why people didn't 'get it' but now I know that before you can 'get it', you need to be in the right state of mind open to possibilities.

A guy called Maslo once defined what he termed a 'hierarchy or human needs' which have been the basis for many management, leadership and other training courses. His model outlined the various levels of peoples needs (like the requirement for food and shelter etc.), if you focus your efforts on meeting peoples needs you can find that 'selling' becomes much easier and you feel much better about doing it (which has repercussions of its own).

About The Author

Andrew Henry
Internet Marketing Consultant
Money&Motivation Publishing

Three Things Every Website Should Do

When I started my company in 2002, I knew I needed to have a website.... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME have them but don't know... Read More

Flash Deadly Sins (That Can Kill Your Web Business)

Looks like every client wants a Flash site these days but the reality is...as flashy... Read More

How to Create Sizzling Sales online

"Don't Sell the Steak, Sell the Sizzle."Have you heard of this phrase before? It has... Read More

How Disabled Users Access The Internet

In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act... Read More

CPanel Fantastico - Features and Benefits

Fantastico is a 3rd-party cPanel add-on and can be purchased and added to the standard... Read More

Make Your Web Site User-Friendly!

Making a web site is easy. Making a good web site is not so easy.... Read More

Website Imperatives and Solutions

When you take a look at the most visited sites on the internet, what hits... Read More

You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It

People often come to me in a state of crisis and say their website isn't... Read More

6 Steps To Your Own Website

A lot of people these days are interested in getting their own place on the... Read More

Let Marketing Manage Your Website Content

The definition of the phrase "Content Management" depends on what the organization may need or... Read More

In Business? 10 Reasons Why You Need a Website -- Now!

1) Word of Mouth The single most powerful form of new business creation is word... Read More

Learn What 98% of Targeted Visitors Do On Your Website

Getting a Targeted Visitor to a website is a waste of time and money if... Read More

Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do you really? It all depends.... Read More

Building a Great Intranet Taxonomy

While it may seem like a "quick and easy" task, defining the navigation structure and... Read More

Effectively Using Robots Meta Tags

The "robots" meta tag, when used properly, will tell the search engine spiders whether or... Read More

HTML Editors 101 - Smaller Is Better

SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes many advanced features such as... Read More

Creating Compelling Content , Write It and They Will Come

In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need... Read More

Adding Word Rich Content to Your Website

You have permission to publish this article electronically, in print, in your ebook or on... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the name of the Name Web... Read More

Things to Consider Before Starting a Website

In the time that I have been using the Internet, (since 1996) I have seen... Read More

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of the Internet ? Darwinian economics... Read More

Ebooks for Webmasters

Internet has opened a whole new world for web developers and web designers who are... Read More

Content Management ? The New Standard in Web Design

The evolution of web development parallels the model of technology spending by companies today. The... Read More

Live Support from Your Website? Can You Do It for Free?

I'm a freelance programmer and somehow I managed to get clients, speak with them, and... Read More

Top 7 Tips for Building an Antique Car Website

Like wine cars get more attractive to collectors as years pass by. The fact is... Read More

Find the Purpose of Your New / Proposed Website

Absolutely everything stems from the purpose of your website - selection of hosting, programming, graphic... Read More

Conceptualize, Build and Publish a Web site

Conceptualize, Build and Publish a Web site - What's required to get startedAll of us... Read More

Planning Your Website for Success

Most people know they need a website in order to publicise and promote their business... Read More

Top 5 Webmaster Tools You Can Pick Up For Pennies

1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htmSiteSpinner is a user-friendly web site development tool that... Read More

High Quality Website at Low Cost

Although designing a great web site is an important part of developing a successful online... Read More

Nonsense! Why Do I Need a Website?

"I don't sell anything online, I don't advertise online, in fact I don't really even... Read More

Building a Web Store on Shoestring Budget in less than Four Hours

Starting a business online is no longer as difficult as it used to be! Now,... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web hosting companies, is the option... Read More

MySQL Database Handling in PHP

Most interactive websites nowadays require data to be presented dynamically and interactively based on input... Read More

Seven Daft Things Not To Do To Your Website

1. Splash pagesMost of the time splash pages are uncalled for. There are only a... Read More

Websites for Writers ? Why You Need One and How to Get Started Today

It may seem like the publishing industry's equivalent of Beanie Baby madness- everyone is talking... Read More

How to Create a Professional Web Site in 24 Hours

While creating a Web site may seem like a difficult, time-intensive and expensive... Read More

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking for a way to cash... Read More

7 Reasons YOU Need a Website

1) A marketing necessityI still hear it said from time to time that you... Read More

CSS - Maximum Benefits

What is CSS?CSS is a simple file which controls the visual appearance of a Web... Read More

What is Blogger.com?

In the late 1990's three San Francisco based web developers came up with the idea... Read More

Five Question-Five Minute Web Makeover Quiz

If you haven't made the sales and built your clients to an income you want,... Read More

Marketing Your Business Online

As a business you can't afford to ignore the Internet Age; in 2002 there was... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an artist and you have decided... Read More

Why A Simple Counter is Never Enough for Your Website

A simple website stats counter is not enough if you are really interested in finding... Read More

How to Make Your Own Free Website in 8.5 Minutes or Less

Designing and creating your own website does not have to be a laborious effort that... Read More

3 Reasons Why You Need URL Rewriting Module To Enchance Your Web

URL rewriting are major needs for your sites that produce a dynamic pages like PHP... Read More

Trust Us! Sending Credible Messages

A company must earn and keep trust or sales don't happen. Imagine that last Sunday,... Read More

Making Your Websites More Compelling

The Internet is a remarkable publishing medium. With just a little effort, you can make... Read More