Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years

What dollar amount does your web site contribute to this $316 billion dollar trend?

Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers?

Do you hate your web site, your web developer or your entire IT department?

Do not despair! You are not alone!

A great web site is crucial in order to effectively communicate to a business's target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business. A poorly designed site will not generate desired revenues and could even produce negative results if it sends the wrong message to potential customers.

In a 2003 survey of major corporations from Ford to Wal-Mart, 20 corporation sites failed to meet Forrester's standards for usefulness, clarity or content. Because a visually unappealing or difficult to navigate site will discourage return visits, many companies have decided to update their site. After it's re-launch in 2003, Macromedia Inc. saw it sales per site visitor jump 67%!

We have divided companies into three categories based on their level satisfaction with their web site.

1. Happy?But ? They are happy with what they have but want to keep up with industry trends and continually update their site as their company grows.

A study conducted by the Wall Street Journal found that larger companies have a "wild card" provision set into their yearly web budget. Every year their budget includes routine upgrades, maintenance, new projects and "wild card" money set aside for the latest and greatest application or gadget that may come down the pike.

2. Transitional - They have outgrown their site and want to upgrade and expand their web presence.

3. I Hate My Web Site - You need help! Did Uncle Bob develop the site? Maybe your neighbor gave it a try. Or maybe you spent good money on a professional firm but are still not happy with the results.

Try the quiz below. You may want to consider making improvements to your site if you answer "no" to several of the following questions.

Is Your Site:

1) Easy to navigate?

2) Detailed and comprehensive?

3) Visually appealing, professional and pleasing?

4) Up to date?

Does Your Site:

5) Have a unique style or original graphics?

6) Have a consistent theme and convey the central message?

7) Load web pages quickly?

8) List company contact information in an easy to find place?

9) Use correct spelling and grammar?

10) Have a site map?

11) Make it easy to get back to the homepage?

12) Have a way to email the company for more information?

13) Pull up images correctly (i.e. contains no broken images)?

14) Pull up all pages and websites correctly (i.e. contains no broken links)?

15) Have an appropriate text to image ratio?

16) Have streaming audio and video?

17) Print pages without losing any of the text or cutting off part of the page?

18) Translate into other languages?

Do you:

19) Have control over the content and have the ability to make changes?

20) Have an e-newsletter marketing system?

21) Have e-commerce capabilities?

22) If you have e-commerce, can customers easily purchase your products or do they get frustrated and leave the site before completing the transaction?

John, President of ClickCom.com, is available for personalized seminars and can be reached at jd@clickcom.com or 704-365-9970 x 110. Special thanks to Mike Drummond of The Charlotte Observer for article information and facts.

Cascading Style Sheets for Better Web Design

In cascading style sheets you can specify how your web pages will be presented on... Read More

Don?t Put Your Slogan in the Title Tag - Optimize Your Web Pages

Don't just put your slogan in the title tag when you formulate the copy of... Read More

How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we know when it is time... Read More

Web Copy - What You Should Know First

Just what is web copy? Some people think that web copy is anything that is... Read More

The Contrast And Similarities Between A Web Designer And Web Programmer

The concept of web designing based on the nature and rapid growth of the Internet... Read More

Custom Web Site Design Strategies

Web site design has certainly, in the past decade, evolved tremendously. More clients now are... Read More

5 Powerful Ways To Get Zero Sales From Your Website

I want you to imagine a lemon. In your mind's eye, see its yellow skin.... Read More

Transforming A Site From Good To Excellent

One of the challenges of moving a web site up from good to excellent is... Read More

The Secrets of The Shriekers

I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very... Read More

How To Give Your Business Credibility

Let's face it. Buying products and services from the Internet can be a bit intimidating.You... Read More

Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success:Most people realize the need for... Read More

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important, since it will affect the... Read More

Cheap Web Design

If you think it's simply a case of who will do it for the best... Read More

How to save money on a website

Know what you wantMake sure you know why you want a website and what... Read More

Turn Benefits Into Sales with Streaming Media

The "Wow" factor that accompanied the introduction of streaming media on the Web has long... Read More

10 Web Site Design And Writing No-Nos

1. Don't load your web site with a lot of high tech clutter. Your visitors... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on mood and interpretation. So, when... Read More

Increase Sales on Your Website! Use Graphics!

How many times have you clicked on a website only to find a screen full... Read More

Using Your Personal Website To Clinch That Job!

With an increasing number of employment portals emerging, it is apparent that internet tools do... Read More

Why a Website Design Speaks Volumes About Your Company?

Whether a business has just got off the ground or has been established for years,... Read More

Some File Naming Tricks for Your Online Home Based Business Web Pages

Conventional Wisdom states you should use Sub-Directories to organize your web Pages. Unfortunately the Page... Read More

The Secrets to Successfully Learning Basic HTML

If you'd like to create/maintain a website, having some HTML knowledge is necessary in order... Read More

Very Cheap Website Design Services

Are you looking for somebody to build you a website, however do not have a... Read More

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items, you may face a fierce... Read More

Why Ugly Sites Sell More Than Pretty Ones

What the heck is going on lately? Most internet websites I go to now, all... Read More

How To Start An Internet Business ? Designing For Usefulness

The first step to starting any Internet business is conducting keyword research to determine if... Read More

Ten Basic Steps For Building A Web Site That Works

1. Assemble a web site development plan that is integrated with your overall marketing... Read More

Recipe For A Good Looking Web Site

We've all surfed the web and seen some awful web sites. Sites that never completely... Read More

Drupal Modules

There are plenty of Drupal Modules that you can install for your site as add-ons.... Read More

Pop-Ups Still Work. At Least For The Time Being

Do you remember playing with the jack-in-the-box toy as a child? You knew that if... Read More

Website Design Considerations

Q: Should I build and maintain my business Web site myself or pay someone else... Read More

Internet Tip of the Week: First Impressions

First impressions are extremely important if you hope to do business on the Web. After... Read More

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for any successful business. But there... Read More

Cool Web Design And Promotion Tips

This article gives free tips on how to find a cheap website designer and free... Read More

Give Your Web Wite Visitors What They Really Want - Information!

Surfing the internet is basically an information-fest! From intellectual discussions to the bizarre...people surf the... Read More

Basic Graphic Design

Wether you design your business brochures, flyers, web page, or ads there are some things... Read More

Good Web Design ? What Is It?

There is unlimited possibilities when it comes to designing a website. Flash, Database, content management,... Read More

To Flash, or Not to Flash

When considering whether or not to incorporate Flash into your website, you must also consider... Read More

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest.... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams, "If you build it, they... Read More

6 Reasons Why Using Flash is a BIG Mistake

Most web designers and web design companies will try to convince you that if you... Read More

10 Reasons Why You Need A Multilingual Website

The internet continues to grow and has become the default point of call for businesses... Read More

Why Choose A Professional Web Designer?

It seems that almost every Tom Dick and Harry do web design in one form... Read More

Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site

Here's the single most important part of your website: YOUR WEB COPY! And remember: Your... Read More

Fast Web Design For The Skint Webmaster

About two years ago, I had a go at commercial web site design. I put... Read More

How To Set Up A Professional Website On Your Own Using Web Templates

To create professional websites is not an easy task by any means. There are many... Read More

Choosing Form Over Function Kills Your Site

Never put form over function. Why? Because it's crucial that visitors actually be able to... Read More

Text Is King!

Are you building your website? If so, STOP! Take a look at what you have... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady monthly income has to be... Read More

Differences between XP Icons and MAC Icons

The icons in an application are the soul of the application; they give it the... Read More