Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years

What dollar amount does your web site contribute to this $316 billion dollar trend?

Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers?

Do you hate your web site, your web developer or your entire IT department?

Do not despair! You are not alone!

A great web site is crucial in order to effectively communicate to a business's target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business. A poorly designed site will not generate desired revenues and could even produce negative results if it sends the wrong message to potential customers.

In a 2003 survey of major corporations from Ford to Wal-Mart, 20 corporation sites failed to meet Forrester's standards for usefulness, clarity or content. Because a visually unappealing or difficult to navigate site will discourage return visits, many companies have decided to update their site. After it's re-launch in 2003, Macromedia Inc. saw it sales per site visitor jump 67%!

We have divided companies into three categories based on their level satisfaction with their web site.

1. Happy?But ? They are happy with what they have but want to keep up with industry trends and continually update their site as their company grows.

A study conducted by the Wall Street Journal found that larger companies have a "wild card" provision set into their yearly web budget. Every year their budget includes routine upgrades, maintenance, new projects and "wild card" money set aside for the latest and greatest application or gadget that may come down the pike.

2. Transitional - They have outgrown their site and want to upgrade and expand their web presence.

3. I Hate My Web Site - You need help! Did Uncle Bob develop the site? Maybe your neighbor gave it a try. Or maybe you spent good money on a professional firm but are still not happy with the results.

Try the quiz below. You may want to consider making improvements to your site if you answer "no" to several of the following questions.

Is Your Site:

1) Easy to navigate?

2) Detailed and comprehensive?

3) Visually appealing, professional and pleasing?

4) Up to date?

Does Your Site:

5) Have a unique style or original graphics?

6) Have a consistent theme and convey the central message?

7) Load web pages quickly?

8) List company contact information in an easy to find place?

9) Use correct spelling and grammar?

10) Have a site map?

11) Make it easy to get back to the homepage?

12) Have a way to email the company for more information?

13) Pull up images correctly (i.e. contains no broken images)?

14) Pull up all pages and websites correctly (i.e. contains no broken links)?

15) Have an appropriate text to image ratio?

16) Have streaming audio and video?

17) Print pages without losing any of the text or cutting off part of the page?

18) Translate into other languages?

Do you:

19) Have control over the content and have the ability to make changes?

20) Have an e-newsletter marketing system?

21) Have e-commerce capabilities?

22) If you have e-commerce, can customers easily purchase your products or do they get frustrated and leave the site before completing the transaction?

John, President of ClickCom.com, is available for personalized seminars and can be reached at jd@clickcom.com or 704-365-9970 x 110. Special thanks to Mike Drummond of The Charlotte Observer for article information and facts.

Do You Want To Save Time With Your Web Design?

It starts off simply; a few HTML pages, a few hyperlinks, some affiliate links. Your... Read More

Using Your Personal Website To Clinch That Job!

With an increasing number of employment portals emerging, it is apparent that internet tools do... Read More

4 Things That Make A Web Site Great

First you need original content. Content is the heart beat of any exceptional Web site.... Read More

Web Production And Design Tips

You have identified that to have an internet prescence would be of benefit to your... Read More

The Top 8 Website Sins Part Two

Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type... Read More

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors' online experience. As each visitor... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound... Read More

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change your Web site when not... Read More

KIS - Keep It Simple

There are many ways to add fancy bells and whistles to your website, but most... Read More

Orient Your First-time Web Site Visitor

Imagine spinning someone around so profoundly and for so long that when you finally tell... Read More

Hiring The Right Webmaster

The Questions You Should Be Asking ? The Answers You Should Be ReceivingWhen interviewing webmasters,... Read More

Ten Steps to a Winning Home Page

There's no doubt about it - the first page your site visitors see is the... Read More

A Great Banner Only Needs Simple Things

To create your own great banner, you only need five (5) simple things:1. Size according... Read More

Your Website Visitors - Will They Stay?

I'm sure you've all heard the saying 'Build it and they will come'. Although that... Read More

Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody... Read More

10 seconds is all it takes? (How to grab the attention of your audience with your web site)

FACT: 30 to 60% of visitors tend to drop off and click to another site... Read More

Questions to Ask When Designing a Website for Clients

Questions to ask when designing a Web Site for your client (s)."Excerpt from the book:... Read More

Save Thousands of Dollars by Creating Your Own Web Site

With the advent of the Internet a whole new vista of business has opened up.... Read More

Web Marketing: Design Mistakes That Drive Customers Away In Droves

They may look cutting edge, but if you want a web site that contributes to... Read More

Web Designing Tips

Easy That's how you'd like life to be, right? Especially when you're creating a website... Read More

Graphic Design Using Color

Color is everywhere and conveys a message even if we don't realize it. While this... Read More

Pop-Ups Still Work. At Least For The Time Being

Do you remember playing with the jack-in-the-box toy as a child? You knew that if... Read More

Use Exclusive Content - When Reprint Articles Dont Do Enough

There is no doubt that reprint articles can serve lots of search engine traffic to... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than 325 million results. So how... Read More

A Landing Page is Not an Order Page (and why it matters)

To explain my point I need to first confuse the issue a bit (you'll see... Read More

Title Tags - How to Make Them More Effective

The title tags of your web pages are more important than most web authors realize.... Read More

What You Should Ask a Web Designer Before You Hire Him

You've thought about it and you're ready to go. You're ready to give your business... Read More

12 Essential Web Site Design Tips

1. What's the purpose?The most fundamental thing to do before designing your web site is... Read More

404 Error - The Page Cannot be Found

A "404 Error" happens when the web server you are on cannot find the page... Read More

Recipe For A Good Looking Web Site

We've all surfed the web and seen some awful web sites. Sites that never completely... Read More

Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising

So you're on the computer, as usual. Your eyes are smarting. Your back hurts. You... Read More

20 Tips to Creating a Profitable Website

As an online Entrepreneur you require a successful website.One that you personal own.On the Internet... Read More

How Do You Make A Website?

No, that's not the real question. The real question is "How in the Heck Do... Read More

A Website Checklist

If you've just finished building your new website (or revamping your old one), how can... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady monthly income has to be... Read More

Basic Web Design Principles

Home PageHome page should clearly indicate what the site is about. Provide top level navigation... Read More

How to Choose a Website Design Company

The internet is full of web design companies pleading for your business. They all look... Read More

Facts You Should Know About Web Site Design and Search Engine Optimization

1. Web site File Structure / File NamingMost search engines do not recognize beyond two... Read More

Plugging the Dreaded World Wide Web Black Hole is Just the First Step

You have created your custom error page so now all of that traffic that use... Read More

Why Content is King of Website Design

If there's one thing that most web site developers can agree on, it's this: content... Read More

Imitation, The Smartest Form Of Flattery

Unless you are an inventor, most likely you are selling a product or service that... Read More

Small Business Website Design - How to Get Professional Results on a Shoestring Budget

Just because you are a small business with an even smaller website design budget, does... Read More

An Ideal Home Business Home Page

From my personal experience of around two year as home business website operator as well... Read More

Transforming A Site From Good To Excellent

One of the challenges of moving a web site up from good to excellent is... Read More

Designing Your Websites Directory Structure

Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage... Read More

Building An Effective Furniture Sales Web Site

Web sites that feature products ? especially furniture or other large items ? require a... Read More

Turn Benefits Into Sales with Streaming Media

The "Wow" factor that accompanied the introduction of streaming media on the Web has long... Read More

Color and Web Design

Color is one of the most important but least understood elements of web design today.... Read More

How to use Emotional Content to Increase Visitor Response

Did you know that many folks make "buying decisions" when they are moved emotionally? Other... Read More

How To Set Up A Professional Website On Your Own Using Web Templates

To create professional websites is not an easy task by any means. There are many... Read More