Profiting From Mistakes

For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on your page. Unfortunately, there is a problem with this advice.

None of the search engines actually index the meta keyword tag!

So, this doesn't work. It did work a few years back but not any more. Before I tell you what you need to do to target typos, lets look at a few example to see if it's actually something that you should bother with.

I spent a day this week looking for signs that people do actually make mistakes when searching for stuff. Here are my findings. The numbers associated with each term are the total of searches performed on Overture last month.

eBay: ebey - 6852, rbay - 1055, dbay - 383, sbay - 248, evay - 681, enay - 516, ebqy - 318, ebzy - 202, ebsy - 1010, ebau - 2077, ebah - 99, ebaj - 36, webay - 177, rebay - 197. Amazon: anazon - 372, amaxon - 486, amazom - 2104, amazob - 38. Corey Rudl: cory rudl - 702, corey rudel - 40

These are all brand names. Let's take a quick look at some generic terms.

Soccer: socer - 1098, socccer - 147, soocer - 619, sooccer - 47, soceer - 226,. Food: fod - 1299, ffod - 198, fodd - 74, ffood - 56, foood - 242.

It's important to note that with some of the above, people were actually searching for the keywords that they typed in. Also, in the case of the eBay examples, the keywords that I have used may often relate to another topic such as a radio station name. Still, it's easy enough to see that lots of people do make mistakes when they search.

There are a few things that we can learn from this. The first is that the more a keyword is searched for, the more chance there is that someone will make a mistake - this is obvious. The second is that sometimes people just don't know how to spell what they are looking for. This is most common with names and technical terms. The third is that people often make mistakes when searching for words that have letters repeated - soCCer, fOOd. They double up the wrong letter or type it too many times. I actually find myself doing this quite often.

Now, keywords that are spelled incorrectly are extremely easy to target on the search engines. Why? Because people who run websites tend not to include information on their sites with major spelling errors. The more professional the site, the less likely it is that there will be a spelling mistake. The sites that do spell keywords wrong tend not to be too hard to beat in the rankings because if they are unprofessional enough to have spelling mistakes for important words, chances are they don't have too many links pointing to them.

This is where it gets tricky. You don't want to be appear unprofessional by having spelling mistakes on your site. I don't recommend doing this just to target the search engines.

So, how do you get some of this traffic?

As I said previously, the search engines do not use the meta keyword tag so this option is out.

This article is, in itself, a big clue. When I put this article on my site, I'll rank quite well for all of the terms that I mentioned above. I will also add some links to the article. For example, "If you are looking for eBay, Click Here". Of course, I'll include my affiliate link.

Therefore, you need to use a bit of creativity on your site to get the spelling mistakes seen by the search engines. One of the most popular ways of doing it is to use hidden text. This could be by making the text really small or the same colour as the background. Don't do this. The search engines don't like it and will ban you if they catch you doing it. It's not worth the risk.

Another option is to write an article and then provide a list of "common misspellings" at the bottom of the article. Generally, this will be OK if you are targeting a keyword that is notoriously difficult to spell. However, there is a slim chance that the search engines would view this as keyword stuffing if they chose to manually review your site. If you do choose to do this, don't go overboard. As I said, generally, it'll be OK but not always.

A third option is to provide common misspellings within the text of the article. For example, I could write an article about eBay and put the following in brackets after one of the occurrences of the term eBay - "not eBey as many people think". If you are targeting a person's name or a technical term, it can be viewed as helpful to the person reading the article if you tell them how to spell a word correctly.

Another example could be for me to write an article about Corey Rudl. Within the article, I could point out that many people do spell his name Cory but Corey is correct.

As I said, be creative - don't try to be tricky. You will often find that, in relation to Google, one mention of the keyword in the text of a page will be enough to get you near the top of the rankings if your PR is high enough.

There is one more step that you need to follow. I'm largely focussing on using this to get traffic for your site or as a way to get people from the search engines and forward them on to another site via an affiliate program. So, if people unknowingly make a mistake when they do a search, the title for your page must give the impression that they have found what they are looking for. If they intended to search for eBay, you must make sure that you grab them quickly with your title so that they will visit your site. So, "Review of eBay" would be a good example.

If the title of your listing does not really match what they are searching for, it may alert them to the fact that they have made a mistake.

Now, Google offers alternative spellings if they think a searcher has made a mistake. So, if you are listed at number one for the incorrectly spelt keyword, you have a chance to get them before they click on the link that Google provides to the results for the correct spelling.

The technique that I've mentioned here is a very simple way to target the search engines and can often be used effectively by newish sites whose PR is not high enough to target the correct version of the keyword. It's also useful if you or your products become well known because it will make sure that people can find you even if they can't spell the name correctly.

On Overture last month there were 92 searches for Sean Burns. There were also 91 searches for Shaun Burns and 29 for Shawn Burns. Now, I won't pretend that all of these people were looking for me but I should make sure that the ones that are can find me, even if they spell my name incorrectly.

Who knows? They may be the ones who want to buy my eBook!

About The Author

Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - http://www.webmastersreference.com/rankings_revealed

Free Traffic Course - Day 4

This day 4 of "Free Traffic Course" is devoted to mailing lists, their power to... Read More

Attracting Traffic with Banner Ads

Internet is an ever evolving business platform. Doing business on the Internet differs in a... Read More

Web Traffic Wonder: Are You Using This Free List Building Tool?

Yes, if need more web traffic, this free list building tool could be a painless... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online advertising pay per click promotions,... Read More

3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE!

Targeted website traffic is the lifeblood of any website looking to generate revenue. While FREE... Read More

Web Coach Tip: 3 Proven Steps to Increase Traffic to Your Website

#1 Make sure your business card includes a persuasive "FREE Offer" inviting the recipient to... Read More

Email Can Be Extremely Irritating

There are some extremely irritating things that have become an accepted part of life for... Read More

Free Traffic Course - Day 9

Though each web site is different, it is possible to build a universal plan of... Read More

How to Run a Successful Link Exchange Program

Link Exchanges are a very time consuming project. The time it takes to find the... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your web site, you can't... Read More

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little or no success? Are you... Read More

Dont be a Square - 5 Strategies to Get Circular With Those Links

One Way Links from High Page Rank Pages are Your Ticket to the Top of... Read More

What A Tangled Web We Weave

The world wide web or www is a wonderful, inspiring, endless, fantastic place. They do... Read More

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online business. You cannot have enough... Read More

Skyrocket Website Traffic With OPT

If you are looking for an immediate increase in your website traffic, and you don't... Read More

Increasing Site Traffic

Alright, so you have a website but are lacking visitors? This article will discuss in... Read More

How To Increase Your Website Traffic With Zero Cost

How to increase your website traffic with zero cost'. It's a bold statement don't you... Read More

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this 'Figures Lie and Liars figures.... Read More

The Basics of Asking for a Reciprocal Link

Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have... Read More

Turn Content Into Traffic

As the saying goes in the business world "The Customer is The King" I would... Read More

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one buy text links to improve... Read More

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free traffic" seems to be the... Read More

How to Drive a Stampede of Laser Targeted Traffic Using Postcards

How would you like to make $4 for EVERY visitor who hits your site? How... Read More

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

>When many of my clients first come to me for coaching, they share that one... Read More

Maximizing The True Value Of Your Traffic

You may be shocked to hear this.You DON'T need a lot of traffic to make... Read More

Webmasters and Publishers: A Match Made in Heaven!

It's pretty well-known that one of the best ways to drive traffic to your website... Read More

Web Site Marketing: Discover 10 Sneaky Ways To Prolong Your Visitors Stay At Your Website

The longer your website visitors stay, the more they will get to know your business... Read More

Top 10 Traffic Building Mistakes To Avoid

When people look to submit their sites to the major search engines, there are some... Read More

Internet Promotion: 10 Uncommon Freebies That Can Increase Your Traffic And Sales

It is an open internet promotion secret that the more you give away freebies, the... Read More

How To Fire Up Your Link Popularity

When I first started out in Internet marketing, reciprocal linking was one of the... Read More

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form of interactive marketing. Directories... Read More

For Both Search Engines And Real Estate, Location Is Everything

It's all about location, location, location!In the past...back in the days when Google was IT... Read More

How to Approach Potential Link Exchange Partners

Exchanging links can be a great way to build relations with other sites and boost... Read More

Alexa: Why You Should be Using the Toolbar

Why on earth would anyone want to install a piece of spyware onto their Web... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own, besides the effort to get... Read More

How To Generate Traffic Using Public Domain Works

A websites profitability depends solely on directing visitors to that website. No visitors? No sales?Its... Read More

The Best Traffic Secret I Ever Learned

If you could get high quality traffic that would grow on a daily basis free... Read More

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement made by two webmasters to... Read More

How to Build Web Traffic Daily..

How to Build Web Traffic DailyI - Introduction II - Web Directories III - Search... Read More

10 Tips to Avoid Getting Ripped Off by Web Traffic Experts

If you are looking at ways to increase traffic to your website there are many... Read More

The Most Common Small Business Web Site Traffic Killers

A prospective client asked me to view his web site and give him some advice... Read More

Finding Quality Link Partners

Every webmaster knows the importance of incoming links to a site to boost traffic and... Read More

Link Exchanges

Should link exchanges be used? What are link exchanges? Do they really work? These are... Read More

A Million Visitors

Recently I came across a web site with the heading "How to get a million... Read More

Using Free Publicity to Build Your Web Site Links and Traffic

So, you have a great product or service, yet your web site is not getting... Read More

Reciprocal Links: Look Before You Link

A reciprocal link is when a web site links to you and you link back... Read More

Free Tips To Increase The Number Of Visitors To Your Website

If you are looking to increase the number of visitors to your website or increase... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 2

Just to recap - Part 1 of this article outlined some of the so-called "secrets"... Read More

How to Develop Back Links

There are no hidden secrets on how to rank high with the major search engines.... Read More

A Disturbing Trend in Reciprocal Linking

In the world of Internet Marketing, and Web site promotion, nothing changes faster than the... Read More