Postcard Marketing Your Small Business

One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because:

  • They are fast, easy and relatively cheap - making them a boon to small business owners who are short on cash and time, yet need to build their brand and stay in front of their customers.

  • A beautiful, full color glossy postcard is not going in the trash without first being read.

  • You can add a personal note. Plus, postcards create a pleasant emotional response because they are usually received by friends and family.

  • When you advertise your business anywhere else, your competition knows it. But when you use postcards to communicate with your customers, it is direct to them and your competition will have no idea.
With the new web technologies for postcards, it's super- convenient to just send one or as many as you need without the effort of hand writing, addressing and mailing each one.

What is particularly nice about postcards is that nearly any business or organization can benefit from a structured, targeted postcard marketing strategy. Take a look at some of the ways postcards can be used.

Thank you notes. You can send a quick thank you to anyone for any reason and they will be so surprised and pleased that you took the time. If someone sends you a referral or business lead, gives you some information you needed, mentions you in an article - send them a note that shows you appreciate it!

A follow-up offer or service. Within 30 days after a purchase of a product or completion of a service, send them a discounted offer for a related service or product. Don't miss the opportunity for an after-sale contact.

Gift certificates or coupons. Show your best customers that you appreciate them by sending a gift certificate that they can use any time in the next year. Even better, leave a space on it for them to fill out a friend or colleagues name and give it to someone else to introduce them to your business.

Announce a new project or completed work. Postcards are perfect for photographers, web designers, architects, graphic artists, or anyone else who wants to keep their clients in the loop on what they are working on, with something visual and tangible.

Secret sales and pre-sales for preferred customers. Treat your existing and favorite clients to a sale that no one else knows about - or give them an advanced peak at your new product line.

Introduce products or services. Postcards are an economical way to inform people about your product or services, or announce new ones.

Announce a new web site. Create an announcement of your new web presence and invite everyone you know to come check it out.

Remember special days. Send your contacts a holiday greeting or thank you note for Thanksgiving. If you keep track of special dates in your customer's lives like birthdays or anniversaries, you can send them a colorful postcard letting them know you are thinking of them.

Reminders. Businesses that rely on repeat business can take advantage of postcards to send reminders and its not just for dentists any more! Why not remind your past customers of upcoming birthdays or anniversaries, or special holidays like secretaries' day or thanksgiving, at just the right time? Or perhaps your database tells you when they have likely run out of whatever they bought so you can send them a reminder that its time to visit you again.

Just staying in touch. People like to be remembered and postcards are an economical and easy way to say "thinking of you."

Recognition. Send out a postcard to let people know your good news about accomplishments and awards or reviews you have received.

Invitations to an event. Postcards can be used to announce seminars you are speaking at, open houses, book signings, and any variety of special events.

Think about all the ways you can use postcards, and then explore the many ways that you can automate the process of sending them out quickly and cheaply. This is one of those marketing strategies which looks much more costly than it really is, and will return more than you put into it. The best part is, practically any small business can benefit.

© 2003 Eileen P. Parzek, SOHO It Goes!

About The Author

Eileen 'Turtle' Parzek is a veteran marketing designer and online communications consultant who has been working from home and virtually since 1995. You can subscribe to her free monthly newsletter called Increase Your Reach: Infuse Your Marketing with Technology at http://www.soho-it-goes.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to ezine@soho-it-goes.com

Nevada Incorporation: The Advantages of Incorporating in Nevada

Incorporation in Nevada has become an attractive option for savvy business entrepreneurs, and for good... Read More

Perfecting Your Pitch

Why should you describe your business to others in 5 to 10 seconds?How long do... Read More

How Mastering 5 Essential Money Making Ideas Can Lead Your Business to Longterm Cashflow

Essentially there are 5 tremendously powerful methods to make money online. These methods were not... Read More

5 GREAT WAYS to Gain New Contacts

What are the 5 best ways to gain new contacts?There are many ways to use... Read More

Look Like Sizzle, Be The Steak

You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising... Read More

Small Business 101: Deadly Ignorance

American small business is again in transition. Many employees, now working from home, are no... Read More

Franchising in The Middle East There Will Bring Significant Opportunity for US Based Franchisors

As stability emerges in the Middle East there will be significant opportunity for the Franchising... Read More

Five Tips for First Time Entrepreneurs

It seems so long ago that I started my first business. Since that time, I've... Read More

Auto Detailers and Competitive Aspects of Automobile Detailing

There are both fixed and mobile detailers. Consumers often will use either or both during... Read More

S Corporation ? What Is It?

For many small businesses, the "S" corporation is the business entity of choice. The "S"... Read More

Procrastinate Your Way To A Successful Small Business

What will your business look like a year from today?If you're like most small business... Read More

How Your Habits Control Your Small Business Success

Habit: A consistent behavior you perform so frequently that it is automatic. For example, if... Read More

Entrepreneurs Go Virtual!

With the massive explosion of start-ups and home businesses developing, you'll be hard pressed to... Read More

432 Page Franchise Report by the FTC

The Federal Trade Commission is upgrading the franchise law and they have made a report.... Read More

Bogus Investor and Consumer Complaints and Consumer Misrepresentation

Like most regulatory bodies in the United States, the Federal Trade Commission gets investor and... Read More

Small Business Essentials: Start Here

Thinking of starting a business on line? If so there are two things you absolutely... Read More

So What? How to Elicit Benefits from Features

"So what?" is a lovely question.It can lead to a punch on the nose if... Read More

Three Small Business Secrets to Getting More Billable Time

As small business owners we're in business to make money doing what we love. And... Read More

Discover How You Can Start Making Your Small Business Dream Come True

As a teenager I worked for my father's small business. At 18 I worked for... Read More

Practical Money-Saving Tips For Small Businesses

One of the primary concerns all small businesses have is saving money. When it's time... Read More

How To Plant Seeds of Success With Small Business Ideas

Think of all of your business ideas as tiny seeds that have the potential to... Read More

Starting a Virtual Assistant Business

If you're organized, smart, capable and willing to work with deadlines, you could start a... Read More

Dispute Resolution of Territory for Mobile Franchised Companies

Franchisors of home based and mobile businesses need to carefully watch their franchisees who innately... Read More

Small Business Health Check-Up

If your home business is not performing the way you hoped for, rather than stay... Read More

Increase Your Profits with a Point of Sale (POS) System

Whether you operate a chain of restaurants, a mom-and-pop convenience store, or a medium-sized retail... Read More

Get In Touch With Your Competition!

We all know that competition is an ugly word but competitors are a fact of... Read More

Measuring Your Way to Success

Are you a motivational speaker who consistently gets rave reviews yet your ratio of speaking... Read More

The 5 Traits of Baby Boomer Business Owners

As a practitioner and student of Small Business Marketing, I was recently contemplating ways to... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often used as giveaways to entice... Read More

Marketing Your Small Business - The Top 10 Brilliant Ideas

A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that... Read More

Pressure Washing at Golf Courses

There are many potential niches for pressure washing companies that often go unchecked. Some are... Read More

SBIR vs STTR

SBIR vs. STTR: If you are participating in the SBIR program you may also want... Read More

Web Based CRM Systems: Get Mobile; Get Results

Everyday more web based companies enter the business scene. The low initial investment, potentially high... Read More

Power Tools for Business

How do we keep track of our business deals?If you are only working with one... Read More

Small Business and Wichita

Owning a small business in Wichita, KS might not be a bad idea, job growth... Read More

Franchising 101- What You Absolutely Need to Know

Franchising has made the world look really small. The well known flavors are now not... Read More

6 of 1, Half Dozen of the Other

Motivational author and speaker Jim Rohn says that for a business to succeed it takes... Read More

Is Brick and Mortar A Passing Fad?

Q: Is the online world the best place to sell a product or service these... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't have to be a daunting... Read More

Are You Running Your Business or Is Your Business Running You?

Being a small or home-based business owner can be loads of fun and very rewarding.You... Read More

How to Find Success in the Import Export Business

Take advantage of world politics today and start your own import export business. Are you... Read More

Business Development Is Not An Event

Cash flow. To stay in business, you've got to keep a steady stream moving through... Read More

FFP vs. CPFF Contracts

SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the single most important decision you... Read More

Competition in the Mobile Car Wash Industry

We have all seen the mobile washing units cruising our city, usually they are trucks,... Read More

Family Business and Conflicts

What is a Family Business? A family business is basically any business in which the... Read More

Expanding Franchisee Advice

Franchisor expansion policies are not as simple as one might think. On the mind of... Read More

How To Start A Blind Cleaning Business Quickly And Easily

Starting the blind cleaning business is one of the best marketable business ideas you could... Read More

Small Business Survival

In today's economic climate, the first priority for the small business entrepreneur is survival. A... Read More

How to Start a Pet Transportation Business

Pet Transportation Services are needed as the number of pets in the U.S. has grown... Read More

Tips For Successful Home Show Businesses

Opportunities for home show businesses have never been more abundant. If you're thinking about joining... Read More