Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss

Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors in the fastest, easiest way. Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area. Instead of information about a small enterprise being lost among millions of pages of search results, it shows up in a small pool of local providers. That's good for them, as well as the person looking for what they provide.

Small operations can easily be located by a whole new group of buyers Consumers don't simply go to the Yellow Pages when ready to buy - as they once did. Studies show that an astonishing 36% of online searches are conducted to find local businesses. About a quarter of all Internet users already conduct local searches. They'd do even more of it, if the desired small business data were more complete. Local enterprises need to prepare for the impact of changing customer habits. An easy first step is to include your business in Internet Yellow Pages (IYP), along with the printed Yellow Page directory. That puts your enterprise on the radar screen. Learn how your business can make the most of Local Search by visiting http://www.yellowpagesage.com.

You'll find reliable advice from experts in Yellow Pages and Local Search so you can get more mileage from your promotional dollars. Start by getting comfortable with search concepts, and improve your odds of being found when people search online for what you offer. You don't even need your own Web site to benefit from Internet Yellow Pages and Local Search. Learn the Relevant Terms Search Engine - method for locating the information available on the Internet; a program that searches Web pages for requested keywords, then returns a list of documents where the query terms were found Google and Yahoo, the major general search engines, have both shifted gears to make Local Search a priority when delivering relevant results. Spider (also called "crawler" or "bot") - goes to every page on every Web site and reads the information so it can be available to searchers; to "crawl" a site it collects and indexes information from it Specialized Search Engines - narrow focus of information crawled and indexed, like medical, business, or shopping sites Keywords - word or phrases used by search engines to locate relevant Web pages; words chosen to improve a site's search engine placement and ranking Search Query - search request, which the search engine compares to the spidered entries, then returns results to the searcher Search Results - compiled list of Web pages that a search engine delivers in response to a query; the number of items returned is usually overwhelming (in the millions), so searchers only bother to view results on the first pages Relevant Results - the test of a good search is whether the results obtained relate to what the person wanted to find, without a lot of irrelevant links Local Search - combining a geographic term in a search query to locate suitable providers in a specific area Pay per Click (PPC) - method of building traffic whereby site owners bid on search terms (keywords) that link to their site Geographic Terms - specific information about the local area that can be included in a local search: zip code, town, county, geographic region, state Top Ranking - sites shown on the first page(s) of search results Search Engine Optimization (SEO) - fine-tuning keywords and page content so the Web site rates high in search engine results Tags and Titles (on Web Pages) - provide site keywords and information to search engine spiders for indexing a site Internet Yellow Pages (IYP) - directory of business phone numbers and locations in a geographic area, organized by category; searchable data base accessed on the Internet Make your business easy for searchers to find The public is embracing the convenience of searching on the Internet to find information about local businesses.

However, their searches for desired information are compromised because so many local enterprises don't show up in the databases as yet. Those that do have an edge in their local market. Climb aboard! Make sure searchers can find you. For little or no money, you can expose your enterprise to the whole world. Whether or not your business has a Web site, you need to provide the information people are looking for in the places that they look for it. Local Search and Internet Yellow Pages open new avenues to buyers ready to spend. Best of all, they support and compliment your traditional methods of finding new business. So you cover all your bases. (c)2004, Lynella Grant

--Dr. Lynella Grant, an expert in visual communication. How printed materials send signals that strengthen or undo the words. Author, The Business Card Book & Yellow Page Smarts http://www.yellowpagesage.com Off the Page Press (719) 395-9450

The Virtual Assistant

As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular... Read More

Franchise Company Operations Manual Sample Outline

Many companies wish to expand and a few wish to use franchising as a method... Read More

Is It Recess Yet?! Confessions of a Self Employed Workaholic

I have a confession to make. My name is Caroline and I'm a workaholic. I... Read More

Mobile Pressure Washing and City Contracts

Many mobile pressure-washing companies turn to government contacts to make money. It is very easy... Read More

Small Businesses You Can Start in Automotive

There are many choices when thinking about a small business involving your favorite hobby, cars.... Read More

Got Stimulation?

An observation while returning home from a seminar: Getting away from the everyday allows room... Read More

An Example of Business Automation - eCards with pizazz

The last time I spoke and went into a bit of detail on business automation.... Read More

Franchise Buyers from Hell

I ran a franchise company for many years, a car wash franchise, and we use... Read More

Effectively Completing the Operations Plan Section of Your Business Plan

The Operations Plan is a critical component of any business plan as it presents the... Read More

Web Based CRM Systems: Get Mobile; Get Results

Everyday more web based companies enter the business scene. The low initial investment, potentially high... Read More

Do You Need Accounting Software for Your Small Business?

If you're anything like me then you dislike with a vengeance doing your accounts and... Read More

Basic Psychology of Franchisee Ownership and Expansion

If you are a franchisee of a large franchise system; before you expand your franchise... Read More

How To Start a Small Business

Not sure how to start a small business? This guide will offer you some useful... Read More

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a small business magazine about self-publishing... Read More

Banking and Company Credit Card Policies for Small Business

Does your small business have a banking and credit card policy? If not, perhaps you... Read More

Six Essential Skills to Business Success!

The following are six essential skills to business success. You may not have developed all... Read More

Drivng Home the Point - An Outsourcing Story in China

A few years ago, I visited Beijing for the first time. At Beijing airport, I... Read More

13 Steps to Protect Yourself from Your Bank

The success of your business is critically dependent on how well you negotiate and manage... Read More

Your Practice is Only as Valuable as Your Referral Base

Many physical therapists in private practice have the appearance of a very successful business that... Read More

Franchisor; Ongoing Support and Ideas

Ongoing support for a franchise system is omnipotent. A major part of any family relationship... Read More

Business Valuation is Critical

What is Business Valuation? The term business valuation is the method by which the business... Read More

Small Business Grants - Tips from the Pros

Every business starts with an idea or a dream. To implement this idea or to... Read More

A Day in the Life of a Self Employed Professional

It's Monday morning and Connie the Consultant sits in her executive office chair overseeing her... Read More

Small Business - A Thing Worth Doing Is Worth Doing Badly

A thing worth doing is worth doing badly. Yes I know that it should be... Read More

Business Pain Defined

Every company has business pain, but the pain does not necessarily mean that they have... Read More

Todays Chef, Tomorrows Restaurateur -- Startup Tips by Restaurant Consultants Inc

Researching information for a recent business plan, I came across an interesting number of 54,000.... Read More

Pressure Washing; How to Bid Concrete Cleaning Jobs

Remember the cleaning business is all about time ratio to money. You want to be... Read More

Dont Let Your Small Business Fall in the FDCPA Trap

When someone owes your small business money, you certainly feel like a victim. But did... Read More

Small Business Success Tip: Learn Something New Everyday

Your grandfather probably told you to "learn something new everyday". Your grandfather was giving you... Read More

Using Excel Payroll Sheet to Make Payroll System Easier

For the employees, payday is the brightest day; they finally get the compensation they so... Read More

Employee Email and Internet Use - A Small Business Guide

IntroductionIt is widely recognised that Email and the Internet is here to stay! Both mediums... Read More

Measuring Your Way to Success

Are you a motivational speaker who consistently gets rave reviews yet your ratio of speaking... Read More

Getting Behind in Your Work? You Need a Virtual Assistant!

If you don't know what a Virtual Assistant (or VA) is, don't worry. I only... Read More

Expanding your business.

Are you a small business owner who wants to expand your business? Do you need... Read More

Family Business and Conflicts

What is a Family Business? A family business is basically any business in which the... Read More

Solving the Late Paying Customer Blues

Nothing can drive a business down faster than customers who don't pay their bills as... Read More

Everything I Need to Know About Business I Learned From My Nametag

So there I was ? sitting in the audience of an on-campus seminar. Surrounding me... Read More

9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan

To get approval for your small business loan application, you must be able to meet... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good money and provide an important... Read More

Small Business Opportunities Magazine Business

A Small Business Opportunities Magazine is one of the new small business opportunities opening up... Read More

Your Ideal Client ? A Key Concept for Solo and Small Business Marketing

"I don't know the key to success, but the key to failure is trying to... Read More

Small Business Operators - 7 Reasons You Should Change Your Accountant

A recent survey showed that only 28.7% of small business owners were happy with their... Read More

11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer

1. Everyone Makes A Difference ? Despite not letting him play in their games, the... Read More

How Do I Choose The Right Business Opportunity For Me?

First you have to start with knowing your budget and how much you can afford... Read More

There Is Security in Change... But Use Caution

It has been said that the only constant is change. That statement, while true for... Read More

Frodos Journey: What It Can Teach You About Marketing Your Small Business

Just recently, I took a break and caught "The Return of the King" at the... Read More

Market Makers Play a Significant Role in Reverse Mergers

One overlooked individual in the process of taking a company public through reverse merger is... Read More

Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters... Read More

Dealing With a Crooked on the Take Government Worker

Many government department heads are on the take. Oh they'll jump up and down and... Read More

How to Prevent Home Business Burnout

As a home business proprietor, you may already realize why avoiding "home business burnout" is... Read More