What is Your Sales Message?

So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK!

Let's look at a simple way of changing that perspective of using a call to action.

Dr. Jerry Teplitz in one of his lessons at a place I will call IBI. You can look at it as the Free Enterprise Forum through IBI Global, located at IBI GLOBAL described people's reading habits when reading a webpage as that of looking at a large capital letter "Z".

Within that letter "Z" are about 5-6 action points or calls to action. At least there should be. Upper left...Subscribe to our newsletter...upper right...BUY our PRODUCT...middle of the page...did you know this?...lower left...join our mailing list...lower right...BUY MORE PRODUCTS.

Question is, does your web page do this? If not, it should. Why? What if I told you that by doing this one simple thing, that you could increase your revenue from your website by as much as 30%! Would you do it then? If you were making $0.00 and you could increase that by 30% I think you might. Or if you were making $1,000.00 per month and you could increase that to $1,300.00 per month..or more. It keeps going up. Best part is 30% is not the limit of the increase. It goes up exponentially.

Granted this will not do it alone. You still need traffic coming that is searching for your product, or your service, and you need an attractive price point to deliver them to your shopping cart. However, this will increase their stay time on your website, and the longer people are there, the more apt they are to buy. This is a proven fact.

Language is key to everything in sales. Positioning of the product, size of images, attractiveness of the image/box, the way you ask someone to buy. The way that you "close" the sale.

Don't be afraid to ask for the business. Ask for it directly. Offer incentives to customers. Offer a money-back guarantee. All of these things instill confidence in your being the best alternative and make sure that you communicate that they'd be foolish to do business with anyone else but you.

You can be direct in that language "You'd be foolish to buy a product similar to this one". Or you could say "If I were you, I'd think twice about purchasing a "similar" product. You figure out what works for your buying public, but make the message clear. You want the business, you're willing to do just about anything to get the business, but you're the best deal going.

Once you have done that, your sales will increase. Make the message clear, position the product calls to action on your webpages in obvious places and then hire a firm like DocMurdock.com to optimize your website and expose it to your target market with traffic looking to purchase your product or service. Nothing like having a website for auto parts and the visitors who show up are looking for candy and don't buy anything. I can help you change that. So don't waste your time and your money. Come to someone who will work with you, examine your expectations, ensure they're realistic for your website, and help you with consulting for offline as well as online marketing.

After all, just because you built the building, filled it with goods and hung out the sign that says "OPEN FOR BUSINESS" doesn't mean people will flock in and buy. You still have to market to them, and give them a reason to purchase from nobody else but you.

See you on the web.

Michael Murdock, CEO
DocMurdock.com

Michael Murdock former Macintosh Systems Engineer for PIXAR, and Systems Engineer at SUN Microsystems brings his expertise of the web to SEO. He's been doing this for more than 8 years and helped many companies gain prominence on the Internet Search Engines. He can be found at http://www.docmurdock.com

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website search engine listings, we have... Read More

Effective Keyword Optimization and Analysis Techniques

Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry... Read More

Effective Search Engine Use

The Internet is a wonderful place full of resources that can be really helpful for... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic and competitive marketplace during the... Read More

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a rocky search engine update, take... Read More

Yahoo Listing Still Worth It?

In October 2002, the Yahoo! portal changed the way it delivers search results. In the... Read More

Are Your Keywords Making Money for You?

I built my website, it's perfect. My chosen subject of the website is Computer Support... Read More

Shopping Carts and SEO

Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you... Read More

Optimize Your Site Pt2

6: The hidden benefits to having the right links. Every site online has an index... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and over time you can build... Read More

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire web. In any business, you... Read More

Keywords, Ranking, & Search Engine Optimization Fun

I am a Search Engine Optimization newbie. I have read a little on various forums,... Read More

Importance of Keywords in Links to Your Website

Search Engine Optimization (SEO) is a very complex process. It is a long-term process that... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you have used image links, then... Read More

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But if you can get on... Read More

Is Something Missing From Your Keywords Research? (Part 1)

As you may already know, keywords are an essential part of search engine optimization (SEO).... Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series. In part one we covered... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home: more time, more money, and... Read More

Search Engine Essentials

What are Search Engines?There are numerous different search engines, and all are essentially huge ... Read More

Can Invisible Text in CSSs Slip Under Search Engine Radar?

I'm literally inundated with questions on the subject of invisible text & hosting so in... Read More

From Corpora to Matching

Making effective use of the Internet is increasingly about creating better and more intelligent applications... Read More

How to Increase Alexa Ranking of Your Website

Alexa toolbar also useful to Browse expired websites database. Many times when we... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR) to get a better place... Read More

Yahoo!/Overture Site Match: A License To Steal

Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture... Read More

Google Sitemaps Explained - How To Use Google Sitemaps

Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]Google has recently... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can harm your rankings and might... Read More

What Is Search Engine Optimization And Why Do I Need It?

Purchasing web design service is confusing with all of the different buzz words floating around.... Read More

Finding the Right SEO Company

I often talk to people who have lost faith in Search Engine Optimization (SEO) firms... Read More

Your PC can Contribute with Google Compute

Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and... Read More

Submitting to the Search Engines and WebCrawlers

When you want your brand new site to be indexed into major search engines, you... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google 'sandbox' effect, as it's known.... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online business and some level of... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need a way to get noticed.... Read More

Google Rank Cake

6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you will get ranked higher in... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for a while, you may remember... Read More

60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next

Search engine listing delays have come to be called the Google Sandbox effect are actually... Read More

?Web Content Management System fr Window?: Search Engine Typos

Oops! I meant "web content management system for windows." Do search engines understand consumer search... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame Google if their website falls... Read More

Cracking the Google Code: Under the GoogleScope

Google's sweeping changes confirm the search giant has launched a full out assault against artificial... Read More

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be one of the best ways... Read More

Stuck on Keywords

Keywords have turned into big business on the internet. If you pick the keywords that... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3"... Read More

Link Popularity: Distribute Content, Not Just Links

You've spent many hours trying to increase your online traffic with your linking campaign. You've... Read More

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to improve their search results and... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does the search engine company check... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference for human beings is always... Read More

The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come to recognize the importance of... Read More