Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as the chair stays put, it can be used as a point of reference. If it gets picked up and carried around, it no longer serves that function, because it isn't where it used to be.

In our personal lives, having God as a fixed point of reference means that whenever we need guidance, we can turn to the Bible for advice and know that the advice we get today will not change tomorrow or next week or next month or next year. God is the same yesterday, today, and forever, and He is our "fixed point of reference." The rules stay the same; the Ten Commandments have not changed. There are still ten of them and they have not weakened into "suggestions." AND, God still makes the rules.

In the world of internet marketing, the search engines make the rules. Internet marketers spend countless hours and dollars designing their web sites to please the search engine "gods" in order to get a high ranking and bring in traffic which results in sales. The problem with that is the search engines are like the chair that doesn't stay put in the darkened room. The rules keep changing. People who have invested everything to make a web site pleasing to the search engine "gods" suddenly have the rug pulled out from under their feet, and find themselves not only unranked, but in some cases actually banned! Their web sites didn't change. Their marketing strategies didn't change. Through no fault of their own and without any warning, the rules changed, leaving them high and hung out to dry. They then scramble to change their sites, change their strategies, spend megabucks to advertise, do anything to regain the income that was stripped from them. Of course, there is no guarantee that the same won't happen again. And again. And again.

To chase after this kind recognition doesn't make any sense to me. I just cannot see spending all of my time and energy and efforts chasing after an erratically moving target that I may never catch, or that may be jerked away whenever I get close. Either way, I have no control over the outcome. Therefore, the search engines can do whatever they want whenever they want. If this site finds favor in their eyes, great. If not, oh well. I will pursue as many other ethical ways to increase traffic as I can, but will not live and die by search engine ranking. Right now, I am exploring link exchanges and banner exchanges, as well testing the waters by placing occasional inexpensive ads here and there. I will investigate other methods as I become aware of them. I will post what works and what does not work.

One thing I have found that definitely does NOT work is "old" outdated advice. The world of e-books and free-bee give-aways is just clogged with stuff written several years ago. It may have worked then but it doesn't work now. Why do you think they are giving it away? Some times they tell you (in yellow high-lighted capital letters) that it's worth $XXX, but even though people think they are crazy, they will let you have it for $XX.95. That way, they still make money off of it, but you won't. They are counting on you not figuring that out until the money is out of your bank account and safely tucked away in theirs. Save your money. Scroll all the way down to the bottom of the page, and look at the copyright date. Unless it was just a couple of months ago, don't bite. They don't give away the new stuff, and they don't let you have it for cheap, either. That's why and how they make so much money.

Sandi Moses has been involved in internet marketing since November, 2003. Visit her sites at http://www.123iwork4me.com http://www.123-home-ba sed-business-works-4-me.com

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created equal because their not! Why,... Read More

The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted as an online business medium,... Read More

Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your web page is the Meta... Read More

Work With The Search Engines - Dont try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great SE killer, is basically nonspiderable,... Read More

DIY SEO

Part 1. Wordtracker for keywords.A problem for all new webmasters has always been SEO or... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you... Read More

How to Get Listed in Yahoo Within 48 Hours, Without Paying $299

First of all you need to get a blog. If you don't have one yet,... Read More

Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each

What's the difference?For those who aren't quite clear what the term "natural" or "organic" search... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website search engine listings, we have... Read More

Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings

Introduction"Link Popularity" ? these words may have caught your attention several times while you have... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services... Read More

See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!

Does Creating a Google Site Map and Telling Google About it get your Work at... Read More

Playing By Googles Rules

As the undisputable leader in search engines, Google places a very high importance on the... Read More

The Google Sandbox Explained

Introduction The Google Sandbox is a metaphorical term to explain why most new... Read More

Google Traffic Report Card-Does Your Website Pass? Part 1

This is part 1 of a 7 part series that examines the 7 factors of... Read More

The SEO Gurus poem

Am I alone as I survey that vast wilderness outside,Sat at home every day fettered... Read More

Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox

Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand... Read More

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine or a web directory. There... Read More

How To Conceal Your Website?s ?Fingerprint? From The Search Engines

The internet marketing industry is now flooded with various page and portal generators.In the... Read More

Google - PR & Backlinks

Here are some observations that I have made recently:1. On several of my own sites,... Read More

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in business online understands the importance... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve.... Read More

SEO Blues

SEO, not again!, you may groan. The webmaster world is inundated by articles and "how... Read More

Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization" or having a "search engine... Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series. In part one we covered... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since Google continues to outpace its... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set of techniques by which web... Read More

Five Ways To Win The Favor Of Search Engines

You've got a cool new website with all the works: cool Flash presentations, eye-catching colors,... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning you have with major search... Read More

Your PC can Contribute with Google Compute

Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and... Read More

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number of pages that link to... Read More

Getting Your Site Seen By Search Engines

Is your website listed on search engines? When people search for you, does your site... Read More

What is PageRank?

Chances are you have been on the Internet and have been surfing in and out... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever... Read More

Release from Google Sandbox Only to Search the Playground

The Google Sandbox Effect has been discussed at length in our case study of a... Read More

Yahoo Listing Still Worth It?

In October 2002, the Yahoo! portal changed the way it delivers search results. In the... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs... Read More

Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing... Read More

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search engine behavior across the board.... Read More

Google Patent Application - SEO Highlights

The recent patent application filed by Google details numerous items the search engine uses to... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And research shows, if you're not... Read More

Niche Marketing - Why Keyword Research Come First

A good portion of my business involves spending hours and hours using incredibly powerful but... Read More

Press Releases Can Increase Search Engine Positioning

When you write a press release, what is your ultimate goal? No doubt, getting the... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining how well a web site... Read More

A Simple White Hat Technique To Get Indexed By Google

Everybody knows that getting indexed in Google is getting more and more difficult each day... Read More

Getting Noticed by Search Engines

We all, meaning us webmasters want to have the best and top-rated website. But how... Read More

Blogging, Spamming, and Blog Spam

Email marketing once proved to be immensely effective, but the greedy and idiotic polluted... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve your website's search engine visibility?... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement. There are many factors that... Read More