Pre-empt the Radiation or Die

At West Point, in a speech, President George W. Bush shared the doctrine of pre-emption with his cadets that he articulated as a countermeasure to September 11 attacks. Pre-emption, defined as the anticipatory use of force in the face of an imminent attack, has long been accepted as legitimate and appropriate under international law. In the New National Security Strategy, however, the Bush's first administration was broadening the meaning to encompass preventive war as well, in which force may be used even without the evidence. This particular idea had still been severely debated and really staled but Professor Lawrie Challis's invention has brought the President's angle back into perspective.

A simple magnetic bead can reduce the radiation from hands-free mobile phones to virtually zero. His set of kits stops the radio waves traveling up the wire and into the head. His take was mobile industry should start using it as a standard and promote it as a marketing material.

Mobile Manufacturers Forum rejected Professor Challis's call for them to be used on hands-free kits. They said, "Beads can have an impact. But the bigger issue is that mobile phones are tested to be comply with standards and have been passed safe."

Reducing emissions to the head to zero is possible but manufacturers neglect to put them on hands-free kits. Ignorance is bless. Tests are king. The reality is, even one customer with skepticism of practices is enough for an avalanche in the industry.

Look at the tobacco industry? Undoubtedly, the most regretful people not to come up with such an idea like Bush's were they. The most reviled industry has reached the peak level of saturation but could not cope with ceaseless accusations since the beginning of the 90s and lost enormous ground. The strategy of being contentious in good, old days - just like telecom is doing today - triggered looming litigation threats, which in turn, caused big tobacco companies' stock market value to plummet dramatically.

Today, ranging from pharma to food, plenty of industries would be feeling the same pressure that tobacco guys had a decade ago. The lesson is obvious. If a considerably large company is somewhat related to health, it is to their benefit to take extra care of sanitary issues.

Professor Challis accepts that there is no evidence saying mobile phones are harmful to health. Though, he also points out that people have not been using them long enough for us to be sure. He, as the chairman of the Mobile Telecommunications and Health Research Program, has a concrete point.

Adding to that, customers need to see companies doing everything they could to better serve to their health. Customers are customers but they are more hostile than competitors when it comes to the reasons of their doctor visits.

The simple, softheaded strategy is pre-empting the attack through applying Challis's technology. This is a golden opportunity given to the mobile manufacturers. Take it, don't leave it!

On one of those "Today Show" with Matt Lauer, Donald Trump said: "I learned a lot from my brother who was an alcoholic? And I watched his life just be destroyed, I don't drink, I don't smoke. I never had a drug in my life ... alcohol is a drug. I mean, alcohol and tobacco are both terrible drugs. And, you know, I'd like to see the lawyers start going after the alcohol companies, cause I think alcohol is a much greater detriment than cigarettes."

Legendary icon can be called sentimental. Though, he is pointing fingers in front of the public and lawyers would be excited to follow his order. However, the reality is that, the effect would not be as bad as tobacco industry as they achieved to pre-empt the attack by expanding their product line into non-alcoholic beverages and transformed their holistic market message to 'Drink Responsibly'. This has put industry into low-key.

Every possible way to improve end users' healthy relationship with the product needs to be heeded. On some extreme cases, it may be unattainable. Then, companies should focus on health on their R&D purposes and align their product line accordingly, which can be named as pre-emption. Challis's finding, in that respect, is given. Even though there is no sign of an imminent attack, it is the future where problems and past where answers lie. If mobile industry insists on not accepting it, customers will be there to hunt them down.

###

Burak Fenercioglu is a freelance writer and a marketeer for a computer network security company for over 4 years. His writings are primarily focusing on ideas, innovations and strategy where you can find them under http://burakfenerci.blogspot.com

Methods of Improving Boiler Efficiency

With the rising cost of fuel prices, industries that use steam boilers for heating or... Read More

Divining Your Soul Number

Your Soul Number, which defines your very essence or heart's desire, is calculated using the... Read More

Hobbits and Lice

HOBBITS AND LICE:In late 2004 the media was all agog with the small hominids found... Read More

Para Trooper Gliders With Angle of Attack Motor or Crank

Para Trooper Gliders were very popular in WW II, they were used by both the... Read More

Ocean Polymer Goo to Stop Enemy Ships, a Concept

Naval blockade using polymer goo to stop fleeing ships might be possible. In this concept... Read More

UAV Mini - Torpedo Bombers for Eliminating Hydro Cushioned Water Craft

UAVs can carry cargo, some of the very tiny UAV units can hold up to... Read More

Tsunami warnings by 2006

Experts from the United Nations and Indian Ocean countries agreed to set up a tsunami... Read More

Mars is not hollow; is it?

Is Mars Hollow? We are pretty sure it is not, but no one can be... Read More

Atlantis through Science

ICE AGES: - The impact of the ice ages and inter-glacial effects on the rise... Read More

Life on Mars, Warm Water Under our Ice Caps, Evidence, Microbes under Our Feet

Well many people out there are asking is there really life on Mars? Our Thinking... Read More

RFID Sensors to Protect Water Supplies

Recently the US Military has developed a special set of sensors for water supplies for... Read More

Should We Allow The Genetic Modification of Insects?

Some scientists argue over creation, intelligent design and evolution. Others argue did man create god... Read More

Robotics Wars

If we are having difficulty getting recruits into the army; lets hire some robots? General... Read More

Tactile Squeegee for Plexiglas Windows

Cleaning Plexiglas windows is not easy, you have to be careful to apply the right... Read More

Positive Effects of Carbon Dioxide for Plant Growth

Many articles have been written about the negative effects of carbon dioxide. Sick Building Syndrome,... Read More

Alchemy: Turning Rocks to Gold Since the Middle Ages!

Alchemy. Such a misunderstood science. I hope this article can help set... Read More

Social Robotic Bees to Prevent Killer Bee Attacks on Cities

We need to design tiny robotic bees, which can mimic real insect bees. By doing... Read More

Aliens

I am being allowed time out to raise a subject that is dear to my... Read More

A Wake Up Call To The Scientific Community

Nature has millions of intervowen interrelationships among the numerous flora and fauna. Such relationships are... Read More

Conspiring to Create Our Weather

Some say the weather is totally random and does not exist in any pattern. Even... Read More

Military Convoy Artificial Tubes for Safe Travel

There appears to be a way to control the safety of an entire convoy of... Read More

MAVs, UAVs, and Insect Flight Characteristics

MAVs and UAVs and Insect Flight Characteristics seem to have a lot in common. Millions... Read More

Earthquakes, Tsunamis, Mudslides: Extreme Events - What Do They Mean?

In lieu of recent, tumultuous occurrences, people are more compelled than ever to discover the... Read More

Heads Up Displays and Computer Human Interface

Heads Up Displays For High Tech Human Interface Need More Sensory Input to the Brain.... Read More

Small Attack Submarines, Which Turn Into Hydrofoils and Fly

We propose single man underwater vehicles (attack submarines), which have inflatable Airbags using CO2 cartridges... Read More

Re-Designing the ICBM With The Latest and Greatest Technology

We propose a Stealth Aircraft or non-stealth composite aircraft to have a honey comb structure... Read More

UAV Air-Breathing SAM Upgrade Recommendations

Can a hybrid Surface to Air Missile, UAV loiter for hours and then become a... Read More

Older C-130 Hercules Aircraft Problematic

We have certainly seen around the world many Lockheed C-130 Aircraft, which have had problems... Read More

Increasing Lightening Storm Intensity and Direction Control of Strikes

Using four UAVs in formation with one C-130 Hercules Aircraft or 747 with onboard laser:http://www.de.afrl.af.mil/News/2002/02-33.htmlhttp://www.fas.org/spp/starwars/program/dote98/9 8abl.htmhttp://www.popsci.com/popsci/aviation/arti...24266-2,00.htmlThese... Read More

Army Mobile Command Center for UAV Launch

After visiting the Denver RC Modeler Club one day as they practiced for the national... Read More

NASA Budget VS Social Programs

Balancing our quest for Space and its costs with the need of the people of... Read More

How Did DNA Testing Children Begin?

The landmark immigration case Sarbah vs. Home Office (1985) was the first to use DNA... Read More

Medical Miracle or Mistake?

Fundamental elements of life and the aspects of cloning bring dramatic advancement to the scientific... Read More

Underground Cities, Save the Humans

Perhaps we should design tunneling robots, which can dig out an underground city. Unmanned Tunneling... Read More

The Ecology of Environmentalism

The concept of "nature" is a romantic invention. It was spun by the likes of... Read More

Shamans and Their Documented Abilities

Many Shamans will go into a sweat house to get their premonitions, here is a... Read More

Micro Blimps Cleaning the Air in Buildings to Eliminate Anthrax spores

Presently mini-blimps are being deployed in government leadership buildings as sensor units to identify biological... Read More

Laser Ionization Airflow Tunnel Flight Theory

I believe their is a way to have an on board aircraft laser the air... Read More

Einstein Half Dead

100 years ago Albert Einstein developed his Relativity Theory of physics that claimed that the... Read More

Spray on Dirt for Camouflage

Super sticky spray on dirt or mud simulation coating or wash-off-able paint is needed to... Read More

Where Do Insects Go When It Rains?

Have you ever wondered where insects go when it rains? We have all seen a... Read More

Locusts To Help Make Energy From Bio Waste, part III

If we bring the locusts to a feasting area of green cut up bio-waste to... Read More

What are the Biggest Solar Projects?

Solar power will be necessary for space exploration and off planet colonies on the moon... Read More

Why Dont Moths Fly to the Moon?

Surely, in the days before man invented artificial light, moths would have been attracted to... Read More

Reverse Osmosis and Deionized Water Filtration

Let's face it if you are in a business needing de-ionized water or reverse osmosis... Read More

Acoustic Transducers and Light Waves for VSTOL, a Concept

Is it possible to use many acoustic transducers underneath an aircraft in a crisscross fashion... Read More

Electric Power Production From Magnetic Tapes

ATHENS - GREECE, -- An individual person called Basil Dimitropoulos, who is a graduate Electrical... Read More

Down Scrolling Text to Find Patterns

I believe a program can be written to scan text such as an email, story... Read More

Building a Single Unit CO2 Laser Grid

When using a CO2 Laser to shoot down an incoming projectile, which enters a safety... Read More

Moon Rover Robotic Concept; Planetary Exploration

I propose a beach ball hopping robotic planetary explorer, which could work in swarms, instead... Read More