Top 10 Ways to Sell your Product or Service While you Sleep - Part 1

Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems?

Most of us are passionate about our work. We put a lot into coaching training; we know that we want to help others to create a better life or business. If only people would just know that we are the right choice.

The message? Be willing to put consistent time, passion and creativity into ongoing promotion that works.

Follow these ten promotion steps to bring new clients and sales:

1. Take personal responsibility for online promotion.

Online promotion works well for those of you who are bashful or reluctant to "sell." No cold, or even warm calls. You promote straight from your home or office via ecommerce. Now, that's convenience!

2. Delegate your Online writing articles promotion to your computer assistant.

Remember, even if you don't want to spend your time promoting, you can learn it, then delegate it to your computer assistant. You write the tips and articles. Your assistant sends them out.

Here's a sample of an ad I used for my high school assistant:

Start Right Away.

Need in office assistant with committed work habits who is comfortable Online, can use AOL, Windows 98, www.textpad.com to send monthly eNewsletter and articles. Good typist, good grammar, and can type short dictated messages. Able to use Textpad program and handle 3-4 X a week email promotions, which includes articles to promote products (books) and my service as a book and web coach. Must have own transportation and willing to work 6-9 flexible hours a week. This is a permanent part-time position. I expect person hired to commit to one year, and before leaving to train the replacement.

Your benefits? You learn how a successful Online business works, and will have all the tools down to start one of your own.

Pay? Start at $8hr. Regular raises when speed, reliability and skills are mastered. It would be wise for applicant to visit my Web site first too. I prefer an email introduction first to answer the above requirements. Then an in-person meeting at my office in La Mesa.

3. Develop Internet savvy.

When you don't take this step, you will hang back, and stay stuck in fear. Action spurs you on. Take a free community college course, seminar or teleclass, or visit your library for help. In just three hours, I learned about search engines, and other basics. Contact mentors in this field. That's what helped my Web sales leap from $75 a month to over $4500 a month.

Start with a professional email address, and then research in a book about Web sites with marketing pizzazz. Get your preplan ready, your home page headlines going, then your sales letter for your service or book.

You won't need a Web site right away, but if you want to be a market leader, you eventually should have one.

4. Visit the top Web sites in your field.

When I first started writing and sending articles, I sought out a book-publishing site whose ezine circulated to over 29,000-targeted people. I pitched three articles and they chose one on the right way to create a book's back cover so they could sell more copies. Later, because they liked my writing, they included a column by me that I did no work for because it consisted of the many book writing and publishing articles I had already written. That's a lot of free publicity, and still brings 10 or so new ezine subscribers to me each time.

Web sites are always looking for new material (your articles) to entice their visitors to come back, again and again. Notice their signals: "New material added daily." In turn, they will post your key words, article description, short description about you, and a hyperlink back to your site. With regular submissions, you can be # 1 on Google.com and other search engines and like me, be listed on 3400 plus other Web sites. Start with a list of 12 Web sites and send one article under 800 words to them once a week. Take a nap while the sales roll in.

5. Run a search to find targeted Web sites..

Find the top ten Web sites in your field by using these search engines: www.altavista.com or www.Google.com. Once you get 10-25 articles published, your place will move up because the search engines spiders look for key words--within your article and its title.

Results? More Web site visitors and increased sales as well.

Here's a great shortcut: Instead of searching for what you think is your specific market, use the keyword "business" in the "search for" blank without the quotations in the blank "search for" box, then search. Lists of several million Web sites on business come up.

Now for the fun part: Replace the keyword "business" with two words, "submit article" and then click where it says, "Search within these results." This sub-search will generate a list of pages of Web sites that want your articles. Not all articles have to be about business. These sites have categories that include self-help, writing, personal growth, health, book coaching, and family.

You will reach business people who want your products and services and get a much bigger piece of the pie.

Remember, your prospective clients or customers who visit top sites are looking for information first. They will appreciate your articles, may even pass them on to friends and associates. Many will eventually order a book or consult with you. Web sites want your information. These steps lead to what looks like a marriage made in cyber heaven.

Part two of this article is available at www.bookcoaching.com/freearticles/a rticle-32.shtml

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Ask for the Business

Many times in the process of making a sales presentation to a potential client, we... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant, I've had the opportunity... Read More

Unique Selling Propositions

If you have competitors, then you should have at least one Unique Selling Proposition (USP).... Read More

SPIN, Relevant To Both Salesmanship & Advertising!

Neil Rackham turned the world of high-ticket salesmanship on its ear. By observing over 35,000... Read More

Talking To A Prospect As If To A Friend

While working with a new coaching client, I asked to hear her sound bite. Everyone... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to the point when you counted... Read More

How To Bully Your Prospects Into Buying Your Product or Service

Selling is a tough job, and sometimes you may need to appear tough in order... Read More

Great Telephone Skills

Having good telephone skills is crucial as the call may be the catalyst for a... Read More

Sales 101: Handling The Angry Customer

I am often reminded of the following true story whenever I encounter a hostile customer... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We love to write. We love... Read More

A Brief History of the Sales Profession

The formula for defining a "profession" is similar throughout many disciplines, including: accounting, education, engineering,... Read More

How Leaky is Your Sales Pipeline?

Does your Sales Pipeline leak? If you answered no, you don't even understand the question.... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The more sales and marketing... Read More

Im A Second-Story Man

Can you say who you are and what you do in two sentences or less?If... Read More

8 Part Strategy For Constructing Your Advertising Message

Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked up a presentation of all... Read More

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The contracts are larger than with... Read More

Lazy Man?s Way To Get Customers

No matter how big or small your business is and no matter how high or... Read More

Solution-Sell is a Myth!

Who among us is not already up to here with the omni-smarts who wax poetic... Read More

Do You Have Enough Prospects To Make Your Numbers?

Several years ago I worked with a CPA who wanted 20 new clients. We came... Read More

A Look at Store Fixture Parts

Products for sale need to be displayed in a manner which best presents them in... Read More

Incentive Dilemma:

Manufacturers and distributors are rolling out more sales incentive programs for their channel partners than... Read More

Voice Mail That Sells

As a business owner, I receive my share of sales calls in a given month.... Read More

Referrals: Getting Good Business By Doing Good Business

Whether you're a conventional sales person, a professional ? such as a dentist or lawyer... Read More

The Importance of Good Sales Leads

An important part of your business plan should be to generate a steady stream of... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually a good reason. Here are... Read More

I Don?t Want To Be Sold; I Want To Buy

I went shopping for clothes today.My plan was to buy a navy blue sports coat,... Read More

An Introductino to Insurance Lead Generation

It is vital that insurance salespeople have a steady stream of leads. Often, people don't... Read More

My Competitor Has a Better Product

The topic of this issue's article is a response to a question submitted by one... Read More

How to Sell: Selling Tips of Master Moms

"If you don't think well of yourself, no one will think anything of you."... Read More

Picture Yourself a Winner

In the work place, the amount of good things that happen to a person during... Read More

Define Your Best Customer

To be more effective at developing relationships, one should always take time to describe their... Read More

The Benefits of Display Mannequins

Mannequins are primarily used in stores to display clothing. A display mannequin is usually a... Read More

Female Mannequins: An Overview

Female mannequins are very common in clothing stores. They are often found throughout the store,... Read More

How Can Fundraising Consulting Help Us Raise Money?

If you need to hold a fundraiser and don't know where to begin there is... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance of your sales SuperStars? Will... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the key ingredients to your success... Read More

What Successful Sellers Know - Others Dont ... The Subtle Art of Closing

Ask any salesperson, "At what point in the selling process does the 'Close' take place?"... Read More

Create a Magic Connection with Clients, Leads, and Business Associates Part II

Part I of this article explored how strategies of Neuro-Linguistic Programing (NLP) can be used... Read More

Impotent Questions - How Much Are They Costing You?

Last issue we talked about what motivates people to buy something. A person or a... Read More

Losing the Big-One: Salvaging Lost Accounts

After careful consideration, we have chosen our vendor, and it's not you."Hard words to hear.... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green eggs and ham? Would you... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If you make a great first... Read More

5 Ideas for Writing Effective Sales Letters

Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to... Read More

6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your clients ?1. Give abundant value... Read More

Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends. They go on and on... Read More

What Should I Charge?

People ask me, "What should I charge?"I say, "Ask your clients."If they are respectable professionals... Read More

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a mental position; the feeling one... Read More

Mindset Over Materials: The Secret Weapon of Sustainable Sales Success

Long-term sales success has less to do with skills or knowledge than you might think.... Read More

Create A Killer Product by Writing Your Sales Letter First!

You may not realize this, but when if you are in the early planning stages... Read More