5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?

You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.

I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia. We were all having a great time on the slopes, except Sonia. Sonia doesn't have as much experience as the rest of us and was struggling to keep up. Her problem wasn't one of effort. She was working much harder than the rest of us, fighting each turn and slowing her progress down the hill. In a few minutes, I showed her how to tip her skis to make easy, graceful S shaped turns that took advantage of the new shaped skis. After making a run or two, she was skiing twice as fast with less effort, and having more fun.

You too can experience a breakthrough in your skiing, golf swing or in your marketing. If you are like most business owners, you advertise, send out mailings, make sales calls and have a web site. This is what you do to market your business; the way you do these things will make the difference between success and failure.

What would constitute a breakthrough in your business? Like Sonia, you may be inadvertently working harder than you need to be to get the results you want. With a few changes to your marketing strategy and techniques you could be getting a lot more attention, generating more qualified leads and converting more prospects to clients and having more fun.

Here are five ideas to get your marketing headed for a breakthrough:

1. Focus on your target markets' primary concerns in your sales calls, your brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.

2. Use questions to get the conversation going. Whether you're on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.

3. Give something away that your prospects need. The more helpful information you give away to prospects, the more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.

4. Build a mailing list of people who want more of your ideas and information. Use the list regularly to stay in touch and you'll increase your credibility the perceived value of your goods and services, and your sales.

Other Breakthrough Ideas

- When people are at the point of purchase, prompt them to buy additional products and you can double your revenue.

- Call people who have bought your products after a couple of weeks to get feedback. There is a good chance they'll be interested in buying additional products or services.

Whether you want to become an expert at marketing, skiing or cooking, the key is to let go of methods that aren't working for you, and learn and apply the techniques used by the experts. Nine times out of ten, the problem is in getting the basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at marketingforsuccess.com">http://www.< a href="http://portalus.ru/modules/economics/rus_readme.php">marketingforsuccess.com

If You Want Business - Throw a Seminar!

Why is throwing a seminar good for business?If you want to clean your house, you... Read More

Develop The Winners Edge Through Conversational Hypnosis

Communication is vital for survival in an age of information that is undergoing a "shock-wave"... Read More

5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you putting in a lot... Read More

Leaves Your Audience Hungry For More! -- Presentations That Get Results

Regardless, if your goal is to make a sale or educate. You don't want to... Read More

Media Training 101: Mastering the Television Interview

As I travel around the world I always enjoy sampling the media in different countries.Even... Read More

Six Marketing Tips for Trade Show Success

A trade show is an ideal way of showcasing your products and services to a... Read More

A Discussion about Facilitation Skills

Interview with Julia Apple-Smith, Manager of Employee Development at Sauer-Danfoss Ames, Iowa about Facilitation Skills:Q:... Read More

10 Tips For Bringing Your Event To Life

Your job as an event planner doesn't stop with the meeting in the company boardroom.... Read More

Using Your Audience to Your Advantage

Regardless of what response technique may be convenient in a given situation, one thing is... Read More

How to Chair a Meeting

You don't have to be on a stage to be a public speaker. Your platform... Read More

Presentation Skills: Be More Productive Using a Facilitator Mode

There are many definitions for presentations. When you present there are also many different modes... Read More

Keeping Meetings Productive

KEEPING MEETINGS PRODUCTIVE: Whether participants approve or disapprove of an idea, they shouldn't be penalized... Read More

Plasma Screen Hire ? What Do You Need to Know for Presentations

How many people will need to see the screen? A 42" plasma screen is the... Read More

Cell Phone Dos And Dont During A Meeting

What would we do without our cell phones? Wow, there's a scary question. It's hard... Read More

Preparation for Your Presentations

(Excerpted From the Jim Rohn Millennium Weekend Event)Persistence in your presentations, this is one secret... Read More

Speech in Business

The social skills of a small businessperson, franchisee, independent contractor or manager are all important.... Read More

Practice Makes Perfect ? 7 Tips for Making the Most of Your Presentation Practice

Believe it or not, preparation is a better determinant of presentation success than knowledge, experience,... Read More

How You Can Save On Conference Calling

In recent years, companies have recognized the need to expand their businesses in the international... Read More

Powerful Presentations: How to Write and Deliver a Presentation to Remember

If the mere thought of standing up in front of an audience makes your knees... Read More

Presentation Skill Mistakes

Last week my husband and I attended an awesome 4 day work conference! I decided... Read More

Your Unique Point of View

I had a chance to go to one of those big positive thinking rallies recently.... Read More

PowerPoint Presentations: How to Use This Tool More Effectively

Many of us use PowerPoint to convey a message to both small and large groups.... Read More

Trade Show Victory!

So you're going to have a booth at a trade show. How exciting - or... Read More

Story Telling As A Tool For Trainers

Once upon a time????."Yeah right, don't tell us a story, we are not kids"."If stories... Read More

Too Many Choices - Dont Confuse Your Customers

Conventional wisdom is that the more choices customers have, the more likely they will buy.... Read More

Group Meetings: Being Prepared Makes a Difference

MANAGING MEETINGS--BEING PREPARED MAKES A DIFFERENCE: You can schedule all the meetings you want to,... Read More

Ancient PowerPoint Secrets: Ask Your Grandma!

Yes, there are ancient PowerPoint secrets...secrets your grandmother knows and is probably willing to pass... Read More

Watch Out For Power Thieves

"I'm not an expert on this topic, but . . .""This isn't exactly an exciting... Read More

How to Convert PowerPoint to Flash Manually

Converting PowerPoint to Flash would be absolutely a good choice to distribute your bulky PowerPoint... Read More

I Love the Smell of PowerPoint in the Morning: The 5 Sensory Approach to Business Presentations

You're in a conference room. You're giving a PowerPoint presentation to several of your colleagues...and... Read More

Media Training Tips: Maximising Your Media Moment

Media training is a 'must do' professional development program for any serious leader or manager.Media... Read More

Wow! Is That ME? - Creating a Powerful One-Page Bio

First of all, what is a bio sheet and why do you need one? A... Read More

Being Real From the Platform

"Let it be known, no person, thing, or situation can validate you. You validate... Read More

1,000,001 Reasons To Connect With Your Audience

Eye contact is mandatory when giving a public presentation.The goal of public speaking is to... Read More

Close Deals in Record Time!

Remember back when the ability to create a slide show presentation using PowerPoint was cutting-edge... Read More

The Missing Link in Presentation Skills Training

Imagine you are the most amazing figure skater who ever lived. When rehearsing in a... Read More

Seven Tips for Coping with Pre-Stage Jitters

Whether you need to address large groups or small, familiar faces or new, you may... Read More

Building a Trade Show Display

If you are taking your newest products to a trade show then you will need... Read More

Can Stage Presence be Learned?

What is stage presence? Can it be learned?There are, undoubtedly, some 'naturals' in this field.... Read More

The Right Speaker Makes a BIG DIFFERENCE

MORE and more corporations in Malaysia have awoken to the necessity of training and developing... Read More

Conducting Successful Training Activities

Whether you are training preschoolers in the classroom or executives in the board room, here... Read More

Networking: How to Network Within Your Organisation

Although there are any number of different networking groups and events you can attend, some... Read More

Grand Opening: The Key To Great Presentations

Whether you are speaking in front of a civic group or making a sales presentation,... Read More

How to Begin a Lesson Plan

DEVELOPING LESSON PLANS: In developing lesson plan formats, two things are paramount: extraordinarily careful documentation... Read More

Developing Successful Demonstrations

SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one form or another. Some were... Read More

What Every Manager Should Know About How to Sharpen His Presentation Skills

Regardless of the nature of our job or social standing, sooner or later we will... Read More

Incorporate Humor in Your Next Speech

Some speakers say, "I could never use humor in my speech; I just don't feel... Read More

How to Make Good Use of Your Web Conference Session

Preperation is vital when conducting a successful videoconference session. Thus there are a number of... Read More

Audience-Friendly Presentation Style Habits in Three Easy Steps

You have presentation style habits that automatically appear when you are speaking in public. Where... Read More

Data Visualization Flash Charts: Information in a Flash

Flash chart, flash map, flash graph may be mistaken for flashy visual aids. It is... Read More