Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.

Introspection was of little help, after all I was polite, attentive and concerned for the customers situation and needs. What was the problem? Price, Presentation, my haircut?

The much lauded marketing genius Jay Abraham recently published his world view for business as follows:

1. Business Should be FUN.
2. Business Should Be EASY.
4. The People You Sell To Should Be Your GREAT FRIENDS.
5. You should be able to do it YOUR WAY.
6. The world is a 3D Movie and You Have the ONLY PAIR OF SPECIAL GLASSES.
7. It is FAR EASIER to Grow Your Business Geometrically, Than It is to Grow It Incrementally.

What a mind set, what a concept, can you even begin to wrap your mind around a world view for business that's anything like this?

When first exposed to this I became excited and did a little research. It didn't take long to discover that Jay Abraham is a modern day marketing marvel who has been the compelling force behind the phenomenal growth of over 12,000 businesses in more than 450 industries.

12,000 businesses, 450 industries.

I thought about this for a while and then it hit me...right between the eyes. Contained in this one phrase was the biggest reason for my frustration. I had complete and total tunnel vision.

I didn't have anything like a unique selling proposition, As a matter of fact everyone in my industry sold the same stuff at generally the same price and in much the same way as everyone else for the past 20 years. A simple look through the Yellow Pages confirmed this as fact.

Mine was a "me too" business, plain and simple.

Jay Abraham is a past master of a concept he calls "funnel vision". Like a scientist in the laboratory of business he has perfected the ability to load 12,000 businesses in over 450 seemingly unrelated industries into one end of his funnel and to synthesize the results obtained at the other end.

The result? Concepts that are standard marketing fare in some industries can be wildly unique and successful in others. This incredibly unique perspective allows Jay to command some of the highest fees going $5,000 per hour and $40,000 per day are his standard rates, and these have been more than willingly paid by some of the most high profile businessmen and organizations in the world!

Jay's tools, techniques and strategies are responsible for literally billions in increased revenues. Nobody does it better.

So ask the question of yourself. Do you have a me too business? If so you don't have to live with tunnel vision anymore.

Randall Madon is the owner of both offline and online businesses and through an association with Mr. Abraham you can download Jays' 32 page report "Windfall Profit Parodox" free ($295.00 Value) Download this free 32 page report and gain a unique look inside the mind of a modern day marketing genius. /windfallreport.pdf

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your professional services? What if you... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing tactics have you used,... Read More

7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost your sales and profits... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art that needs to be learned... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a flexible medium, and is... Read More

Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard... Read More

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse the risk in your product... Read More

Motivating Your Target

There's just no time to waste in a cyber day; competition for your target's attention... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a trade show handout, a data... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large part in your ability to... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and how I think. I caught... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities in the process of brand... Read More

What to Look for in Display Graphics and Trade Show Graphics

Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking events? I hope not because... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking that their product or service... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing the correct materials can... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the most valuable and powerful assets... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for the last few years. You... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow the marketing strategies used... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing and specifying colors. Here, we... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau in need of a boost... Read More

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the appearance by your firm... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market a product, business or person... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end... Read More

Defining Moment

Do you know your audiences? I mean really know them. I've just been working... Read More

Direct Mail Marketing Generates Sales Leads: Heres How

1. Personal Unlike an advertisement in a trade publication, which can be read by anyone,... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team in town and it's almost... Read More

Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials

1. It costs less to delegate to a professional than to waste your valuable time... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new luxury vehicle, or impress that... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of a marketing piece, and... Read More

The Testimonial Writing Machine

Almost every small business marketer knows that they should gather testimonials to use in their... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest cost possible. After all,... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't mean their effectiveness will... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things to me is how colors... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10 years, it can be a... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed Admail reduced postage option, it... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was trying to figure out why... Read More

Arts Marketing : Suggestions for Students and Beginners

Many artists create art but when it comes to marketing and selling their work,... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just... Read More

Marking Your Territory

We all know the familiar adage "if it walks like a duck, quacks like a... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet are bombarded with information about... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new wine product lines specifically targeted... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce... Read More

Secret Marketing Plan

Many people have asked me what was the secret to our market domination? Hello, my... Read More