Service Marketing - A Relationship Building Approach

Can we imagine a place in the world today without a marketing activity. It looks remote. When we all move from one place to the other, we need an interactive or a Communicative Response System (CRS) to facilitate a marketing activity and enable the market to respond. When this Communicative Response System (CRS) eventually reaches a market, there are buyers and sellers waiting to respond.

Marketing is not today what it used to be years ago. It started as a barter and has reached a currency world with a variety of geographical segments and demographics. Marketing in simple terms is a distribution of products and services of a company in order to realize a value in form or in kind. While it is true, marketing today encompasses a wide range of activities including relationship building.

Relationship building is key to the success of any service organization. A marketing activity does not end with a buy or a sale. Today, it requires establishing and building capabilities to create retention. From the company's point of view, identifying and understanding the requirements of the customer in clear terms is the first step in the process of starting a relationship building exercise.

Private banking sector, for instance, in India has undergone a tremendous change in the last 5-6 years. From being a lending institution, private banking has spread its wings to include services such as insurance, risk-management, asset-management as the core activities. The bottom-line is your capability to build, develop and maintain a relationship that is long-standing and mutually beneficial. Because, the chances of succeeding service marketing or any type of marketing for that matter, depends firstly on the extent of proximity you could establish with the company.

Service marketing is gaining prominence in all sectors. BPOs, Call Centers are making huge money in contrast to the product marketing. The top 5 factors influencing relationship building exercise to succeed in service marketing are

1. Be customer-centric. Put the customer first and for a moment put yourself in the customers' place.

2. Identify and understand what customer wants in terms of products and services and the value that you could create to your customer by offering your services.

3. Consistent follow-up with the customer to demonstrate the extent of interest and seriousness and also the capabilities that you have developed over a period of time, for instance, your client base.

4. Respond in time to the requirements of your customer and focus on feedback evaluation to check and ensure you did not deviate anything from the specifications.

5. Share your success with your friends and colleagues to create in a way your brand image and stay on to receive feedback and suggestions from them.

I am a New Delhi based freelance journalist. I write articles and am particularly interested in non-fiction. My areas of interest include writing business articles, parenting, health and entertainment. I can be reached at

Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London when I thought I'd take... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new luxury vehicle, or impress that... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to you: No longer are the... Read More

The Testimonial Writing Machine

Almost every small business marketer knows that they should gather testimonials to use in their... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form new business relationships and raise... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people they know, like and trust.... Read More

Marketing Tips 101 - Where Can I Get Clients From?

The following tips have come from a wide variety of sources; some from other successful... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can motivate your market force in... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for small businesses to maximize... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is direct marketing. This... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help my business, but I wasn't... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a product or service,... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving, profitable life and business. A... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got to understand the basics.... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers is the single most important... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was before the Internet. With sp*a*m... Read More

Create Your Own Rumors

A consultant new in the city asked me how I managed to get business so... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn shop sometimes they will take... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been released. Some of the major... Read More

My Product is Obviously Better ? Why isn?t it Selling?

The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears... Read More

Mortgage Broker Marketing - Sell Problems, Not Solutions

Are your marketing messages to Realtors® guilty of these promises?- To render great customer... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most people have heard this statement... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word that recently made a special... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of Free Reports. Most promise to... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service business owners, marketing can... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I could not tell you what... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want or need? If you're like... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't receive some sort of announcement... Read More

Getting Your Services Used

Every day I talk with professional service providers who do great work, have a valuable... Read More

4 Alternative Ways To Gain Lifetime Customers

You will always have more people that turn down your offer than actually buy. They... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible for generating vast amounts of... Read More

Why Surveying Matters

What is the single most important thing you can do as a business owner? That... Read More

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit

Motivating strangers to give their money away is one of the hardest jobs around. It's... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with the idea of marketing... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your new clients take a "leap... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with don't like marketing or... Read More

Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering. If you haven't considered it,... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's wise to consider the... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity for any networking venture. While... Read More