Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working the best?

The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and really require little to no additional extra work begin to make a company an extra thousand or more a month - every month.

Unfortunately, the problem with simple marketing ideas is that many are so quick to excuse them as, well, "too simple to possibly work." Intelligent small business owners and independent professionals just like you mistakenly believe an idea has to be sophisticated and intricate to be really valuable.

WRONG! In fact, it's completely the opposite that's true. The more complicated the idea, the less chance you have of making it work. If you can even get the idea implemented that is. Simple does not mean well thought out. It just means not complicated.

OK, where am I headed with all of this?

Well, one of the simplest marketing ideas I've ever come across I believe to also be one of the most powerful. Incredibly successful professionals have shared that this one technique has been primarily responsible for completely filling their business pipeline.

It has been called the "Number One" strategy for generating word-of-mouth business. And remember that when I ask people where most of their business comes from, 99% or more say that it's from word-of-mouth. I wonder how many of them use this strategy consistently.

Even though most people know about this powerful method, it's surprising how few people actually use it consistently. Perhaps because it's just too simple and business owners are always looking for fresh, new, and more sophisticated (i.e., perceived to be higher value) ideas.

So many marketing ideas, where do you start?

There's no doubt that there are a seemingly endless number of ways and variations of ways to market your business. But doesn't it just make sense to start implementing the simplest methods first? You may even find that some of these simple techniques are all you really need to grow your business to the levels you want.

I've seen it time and time again both in the companies I've worked for and the clients I've worked with. You are given the simplest, most effective solution to your marketing or management problem, and you don't put it into practice because it just seems too simple, too darn easy to work.

After all, if the simple, easy ideas really worked then wouldn't everyone be using them? Well you would think, but even the simple solutions take some work on your part to be successful. And too often, people want the results without having to do the work.

Simple does not mean you don't have to do the work. It just means not complicated.

So what is this simple yet incredibly powerful idea that can help you generate significantly more business? What is this marketing technique that is so simple and inexpensive that I believe everyone should be doing it from the very first day they go into business?

Drum roll, da, ba, da, ba, da, ba, da, ba, da...

Commit to sending out personal hand-written notes - Thank You notes or Cards.

What's that? You were expecting something a little more sophisticated and intricate than this? Don't hit the 'delete' key just yet. I really think you're going to want to hear this.

The great salespeople and successful business owners want to be in front of their customers, prospects, referral sources and alliance partners as much as possible. And one of the primary keys to staying top of mind with these folks is to find ways to do it in a positive and non-threatening manner.

Personal hand-written notes certainly fit this criterion.

When someone hires you to do work for them, or someone else refers some business your way, they expect you to produce results, deliver quality service, and get the job done. Therefore, if you do all of these things, all you've done is meet expectations. But guess what, your competitors are typically able to meet those expectations as well.

If you want to create raving fans that will help you really grow your business, then you have to give them more than they expect. And the power of a personal hand-written note is a perfect way to do that. Think about the last time you received a hand-written note of appreciation. How did that make you feel? Didn't it make you feel good?

The unwritten part of the message is that this person cared enough to take the time to write a note to ME! That is precisely the reason that this simple but powerful idea works so well. Try it and you'll find that the more you use them, the better they'll work and the better you'll feel.

The reasons to send personal notes including "thank you" notes are practically endless. But this is a lost art in the world of business anymore. Even though personal attention is always more effective, email and voice mail are just so much quicker and therefore make it ineffective in some peoples' minds.

I just have to shake my head when I hear comments like, "That won't work for my business. My clients expect me to be more technically advanced." Don't get me wrong, email and voice mail certainly have their place. But, the personal touch is what will set you apart from others competing for your clients' attention.

Consider How This Might Work For Your Business...

Imagine how a scenario like this might work for your business... A client makes a small purchase from you and receives a personal, hand-written thank you card in the mail within a few days. Then they receive another hand-written card 30 days later just checking in to make sure they're happy with their purchase and reminding them how they can access customer service. Then they receive another personalized card 60 to 90 days after that making a special offer only available to current customers.

Do you see how powerful a simple campaign like this could be for your business?

For more reading on the subject, check out my "Thank You Notes... Use Them To Build Business Consistently" article at es.html">

(c ) - Kevin P. Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. He has created">http://www.p to be an online resource for small business owners to share what he has learned and continues to learn. Visit his site for more great marketing information you can put to use in growing your business today.

You can also find Kevin's Kansas City based KPD Marketing practice at and subscribe to his free ezine called ABCD Grow. Everyone who subscribes will get a copy of his free report "Five Fundamentals To Help You Boost Your Service Business And Increase Your Satisfaction!"

Money-Makers Secrets to Renting Profitable Mailing Lists

As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to use when can make a... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a great product you put it... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing and specifying colors. Here, we... Read More

Eight Advantages of Fundraising Letters Over Other Methods

1. Personal Fundraising letters are about as personal as you can get with a donor... Read More

Making the Intangible Real

How do you make the intangible real? How do you take an idea or concept,... Read More

Using Flyers In Your Business

If you are not using flyers in your business you are missing out. Flyers can... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why would there be so many... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement in which two or more... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking meetings, chamber events and more;... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining your local Chamber of Commerce... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design is determined by how aesthetically... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and will probably never return to... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight right in front of... Read More

Trigger Button Marketing

Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow the marketing strategies used... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words, "target market." What do they... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade association for trade shows), industry... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell... Read More

Mortgage Marketing - What Your Client Wants

Your business depends on the success of your marketing efforts. If your marketing... Read More

How to Pick a Winning Business Name

What's in a name?Think of your business name as an external mask for your business.... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own network ? those that already... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at Mano Design. It was very... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you answer this question about your... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying to sell me something that... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's getting news coverage or... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create.... Read More

Developing a Contact List- Part Two

In a previous installment, we spoke about how to come up with a list of... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a product or service,... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer, a call to action, and... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that I never wanted anything in... Read More

Top Web Site Blunders by Coaches, Consultants and Experts

Of all the web sites belonging to coaches, consultants and experts that I have reviewed,... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well there are 35.2 million who... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new luxury vehicle, or impress that... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these days is to send a... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with don't like marketing or... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a better response.When you send a... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training is a teaching of... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I know, it's your company Web... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and undergoing turbulence, more companies are... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves or wherever else the history... Read More