How To Become A Data-Feed Super Affiliate

I am not going to describe what a product feed (or a data-feed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with data-feed sites.

The program that I manage offers a product feed, and I get a chance to see a sad picture of many good affiliates wasting their potential.

Here is my advice from the affiliate manager's perspective.

Whenever you join (or think bout joining) a program, you need to look for two things:

- Temporary or permanent opportunities

- Flaws of a merchant

Here is an example of an opportunity that was created by an outside factor.

Recently, we got removed from the Yahoo index because of a penalty. I have no idea when (or if) we will get included back in, but I do know that it makes one decision much easier for our affiliates.

Judging by the numerous posts on various SEO-related message boards, it looks like Google and Yahoo use very different algorithms to rank pages. So for any given site, you have a choice to make. You can optimize for Yahoo, for Google, or for both.

Since Yahoo and Google use different algorithms, it is going to be hard to optimize the same set of pages for both of those engines at the same time, unless you employ heavy cloaking. And the way I see it, for an affiliate, it is better to appear high on one search engine than to appear low on both of them in an attempt to optimize for different algorithms at the same time.

Imagine that you are one of our affiliates. Given the information I just told you, shouldn't you concentrate on Yahoo for that data-feed site that is being used to promote our products?

Why spend (at least) half of your time and resources on optimizing for Google when you know that we are nowhere to be found in Yahoo?

You have to have an extremely well linked and optimized site to get ahead of the merchant for the exact product-name search terms. The merchant is your biggest obstacle when it comes to the search engine traffic. So if there is a route that lets you get around that obstacle - take it!

Most of our well-performing affiliates did just that. Either intentionally or unintentionally, they ended up making much more money by appearing high in Yahoo results, while not being ranked high in Google.

So on a practical side of things, here is what you should do.

For your existing merchants, check if they are removed from the index in any of the major search engines, and if they are, then start reading and implementing SEO tips for that particular engine.

And if you are thinking about joining a program and can't decide between several merchants, then check if any of them is not in the index of either Yahoo or Google. If you find a merchant like that - drop everything else you are doing and jump on that program.

As far as theory goes, this was just a simple, but specific example of what you should look for to make your efforts pay off. There are many different opportunities to get ahead in existing programs with data-feed sites; you just have to look for them.

Now, let's talk about flaws of merchants and how you can exploit them to make more money and help consumers at the same time.

I will give another specific example, but you should be able to apply this concept to many different programs.

Our site has one huge structural flaw: we only list products by product-oriented categories.

In other words, there is no way to navigate our site by a specific occasion or by the purchasing intent of a visitor.

You can follow a path like:

widgets -> wooden widgets -> red wooden widgets

This setup works fine for some type of shoppers, but is a complete turn-off for others.

And the problem is that most affiliates simply mirror the catalog structure of a merchant according to their feed.

But if you structured your site to list widgets as:

- widgets for birthdays

- widgets for girlfriends

- widgets for those who are over 50

- the Independence Day widgets etc.

then you would attract different type of shoppers. You would no longer compete with the merchant, but instead you would complement them.

A visitor who is looking for a gift for his 50-something friend and has no idea that a red wooden widget would be perfect, will not travel down the path laid out by our catalog. So if he gets to our home page, we simply lose a sale. And if your data-feed-based site follows the same structure - you lose as sale as well.

Also, since the visitor does not know that he really wants a red wooden widget, he we not use those keywords while searching for a present on the search engines.

But if you attracted that visitor to your site, presented him with ideas for older friends' birthday gifts and guided him to that specific widget's page - then we would make a sale, you would make a commission, and the visitor (turned customer) would get his present with much less searching around. Everyone wins.

Such approach takes more work than simply cloning the merchant's site with a feed, but affiliates who actually do something to complement merchant instead competing with them make a lot more money. After all, if you create a copy of a merchant's site - you are not only competing with the merchant, you are also competing with all of their affiliates that use the same feed in the same way.

Konstantin Goudkov manages an affiliate program with a merchant that carries 2500+ gifts. If you enjoy working with companies that treat affiliates like valued partners then be sure to check us out.

You can find more information about our program at: http://www.genericgift s.com/affiliate_program.jsp

Choosing a Niche Market to Promote ? Affiliate Marketing

I think it truly goes without saying that there are some niche markets that do... Read More

Making Money with Affiliate Programs ? Part I

If you have a website and you are not involved in any of the thousands... Read More

Affiliate Marketing Using Commission Junction

Affiliate Marketing is currently one of the most popular and lucrative business opportunities online. It... Read More

Affiliate Program As It Should Be

Every off- or online business has a target of growing its market share. Under all... Read More

8 Reasons Why Affiliate Marketing is the Better Option

Many people are confused when they first become iterested in internet businesses, they find themselves... Read More

Affiliate Business : Ten Checklists for Your Success

While it can be quite easy to start an online business, not all people make... Read More

Choosing An Affiliate Marketing Program

If you are new to affiliate marketing, you are probably overwhelmed with the number... Read More

8 Basic Rules for Choosing The Right Affiliate Program

Joining an Affiliate Program is a great way to start earning a sizeable income on... Read More

How To Earn Residual Income The Lazy Way

I've got a confession to make... what I am about to reveal is the way... Read More

Generate More Sales in ANY Affiliate Program ? Part Four

VISUALIZE, STRATEGIZE, ENERGIZE, REALIZE reprogramming is the subject today.Every single successful person in the cyber... Read More

Successful Free Affiliate Programs

Affiliate programs are the latest money making tools available on the Internet. While there is... Read More

Dont Make This Mistake...New Affiliate

Joining more than 2 programs at a time is something you don't want to do.... Read More

How to Choose an Affiliate Winner

The idea of using affiliate programs is to produce extra income and in the process... Read More

Internet Tip of the Week: Reality Check

Every time you turn around it seems you see another affiliate program which promises you... Read More

How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams

If you work with clients, at some point in your career, you've probably been asked,... Read More

Secrets of Super Affiliate

Most affiliate program owners say 80% of their affiliate sales come from 20% of affiliates.... Read More

Three Critical Affiliate Marketing Tips For Higher Commissions!

Affiliate marketing is quickly becoming a very specialized form of online business. It seems... Read More

Self-Replication, The All Important Third Step in Affiliate Marketing

'Self-replication' sounds like science fiction but it's not. It has nothing to... Read More

Reseller vs Affiliate ? Which One Is For You?

Have not decide if becoming an affiliate is for you? Then how about becoming a... Read More

Never Too Old

NEVER TO OLDMy great granddaughter said I was too old to learn to use a... Read More

How to Become a Better Affiliate

First of all you need to understand that an Affiliate Program takes time to make... Read More

All About Affiliate Networks

Over the course of my Internet marketing career, a significant portion of my revenue... Read More

Popup Killers - Not just killing that Popup but also your Revenue!

With the increased use of popups on sites - when you enter,when you leave, while... Read More

6 Things to Increase Your Affiliate Income

So you've signed up for affiliate programs, posted links around the net but you're still... Read More

Is Earning Money With Affiliate Marketing A Myth?

Day 1 - What Are Affiliate Programs?Welcome to the wide world of affiliate marketing!Affiliate... Read More

Setting Up Your Own Affiliate Program (Part Two)

This article is the second of my two part series on setting up your own... Read More

Whats a Mini Affiliate Site?

In this article I'm going to cover two specific marketing tactics, yet they do... Read More

Internet Affiliate Marketing 101 - Its All About Relationships

So you've found the perfect affiliate program, you've signed up and they gave you a... Read More

5 Magical Steps For Creating A Profitably Potent Affiliate Program!

There are a few reasons why your affiliate program isn't bringing in the traffic and... Read More

Become A Reseller

If done properly, reselling web hosting and related services can be a low maintenance, high... Read More

Webmaster Plans To Increase Affiliate Earnings

Affiliate programs are a great way to earn an income online in a few easy... Read More

A Wake Up Call To Always Remember

I received two emails this weekend. Both were as a result of autoresponder follow ups... Read More

High Earning Affiliate Is It Possible?

Affiliate Program have exploded on the internet. Thousand of people join them every day. ... Read More

The Secret Shady Practices of Affiliate Marketing

You've probably heard it a hundred times...affiliate marketing is a great way to make... Read More

Why Two-Tier Affiliate Programs are Best

When you join an affiliate program or start an affiliate program of your own, you... Read More

The Prosperous Affiliate Merry-Go-Round

In the affiliate world, just as in the rest of the world, what goes around... Read More

Join in on the Success of the 2nd Wave of Affiliate Marketing

What do I mean by '2nd Wave'? ... let me explain:Can you remember the good... Read More

5 Essential Tools of the Successful Affiliate Marketer

In the time I have been running my internet home business I have realized that... Read More

WHAT! Internet Etiquette / Net Etiquette?

Many people know how -- and do conduct themselves in the real world properly. However,... Read More

Internet Affiliate Business: 5 Ways to Grow It Organically

Growing your internet home business organically means there are similarities to organic farming. An organic... Read More

In Mourning for the Google Cash System

Do you remember when you could pick an affiliate program, hustle up a few hundred... Read More

Where Affiliate Programs Fail and How It Can Impact Your Success

Recruiting people for your business opportunity or paid program by promoting a referral link is... Read More

How To Become A Data-Feed Super Affiliate

I am not going to describe what a product feed (or a data-feed) is. There... Read More

Affiliate Revenue For Beginners

Affiliate programs can be a very powerful source of income for your website and many... Read More

Are You Making These Costly Affiliate Mistakes?

There are many ways to generate sales, but there are also ways to ensure your... Read More

Affiliate Marketing - Ten Excellent Reasons Why You Should Do It

There are many opportunities to make money working on the Internet. Becoming an affiliate marketer... Read More

Focus on Success ? How To Make Affiliates Work For You

How do we go about getting success with affiliate programs my friends?Let me tell you... Read More

Is There an Affiliate Free Lunch Program?

"Everything worthwhile has a cost... Whenever you think you are getting something for nothing, look... Read More

A Unique Opportunity For Affiliate Recruiters

If you're a webmaster, web publisher, or web merchant, chances are you have already come... Read More

Never Get Burnt by a Cycler Program Again!

A cycler or doubler that offers nothing of real value is likely a scam and... Read More