Quick and Instant Marketing Soup

Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from Alaska. The Internet is just one big Soup Bowl of Information just waiting for you to come and gobble it up.

We live in a world of "Everything Quick". Quick Food, Quick Money, Quick credit, Quick Advertising, Quicker Cars and the faster we get Quicker, the better!!

Not only is it possible, but it's not that complicated to achieve. Most experts agree that advertising in ezines is THE quickest way to effectively generate more traffic to your website and increase your sales.

Ezine Classified Advertising is incredibly popular which means most ezines are being filled with classified ads. Some people use their lunch time to glance over their e-mails while chowing down. The average ezine reader sees hundreds of headlines and classifieds every day, taking a quick peek to if it might be worthwhile. So, How does your Classified Ad Look ?!

The 3 things

Every ad needs 3 basic things. A HEADLINE that stands out, Quick and easy to understand CONTENT, and an ADDRESS on how to get there.

Your HEADLINE should say everything in 5-7 words or less. It should for all intensive purposes "make the sale" Some ads look fantastic using all capital letters and then switching to lowercase for the content, but on the flip side, remember it can end up looking tacky as well.

Your CONTENT should always be very specific. It has to or it becomes cyber-trash very quickly. A favorite Internet saying i've heard is to " KISS IT " or, in it's original form, * Keep It Simple Stupid !! * Big words can be overwhelmingly impressive but i have found that shorter words easily read and just work better. ..... (ironic eh)

Part 1 The Headline is your menu

How do you make eye grabbing HEADLINE? I'll bet you didn't know it's always been right in front of you the whole time, and your going to wonder why you never thought of it. Ready??..... Your email box.. It's a treasure trove of headlines just waiting to be found. Now, i'm not saying that you steal someone else's headlines. That wouldn't be nice at all, now would it!!

That doesn't mean you can't get idea's from them though. Here's a simple way to find a few "catchy headlines" (You need to do this fast OK. Really Fast!!) Every time you open your email box, Quickly scan the contents. Which one do you remember the most?

It doesn't really matter which one it was, just be honest with yourself. Begin a list of catchy phrases and write it down somewhere. If you have more than one email box use it too. (Build's your list quicker)

The next step is the Fun Part. Sit down and start butchering these Headlines!! Go for it!! Grab a word here, a phrase there, change a couple words around in a sentence. Replace words that would better identify your opportunity or service your promoting.

Soon you will have a nice selection of Headlines you created yourself. No one has a monopoly on words, so i'm certain the Internet cops won't bother you for this apparent "theft" of words.....ya think??

Part 2 The Content is your appetizer

Most classified ads usually contain around 25-50 words each. You only have so much space, and you have to say everything in a little teeny tiny spot. I can't emphazise how very important it is that the content "grabs" the readers attention. This is the meat of the ad.

Create an irresistible offer. Tantalize your readers, entice them into wanting to take a bite. Make an offer that is so overwhelmingly attractive, that they would have to be insane to pass it up. Give them a tidbit by adding something free. Anything, just make it free.

What's that?

You say your not so good at writing classified ads like that? I'll wager a bet you are!

There is a way to write great ads quickly. Yup you guessed it!! Read a few of the emails and save the ones that caught your eye. Get out the knife and cut up those ads using the same technique you used for Headlines.

Once you have 6-8 contents ads written, simply get the Most Excellent Headlines YOU created and start slicing and dicing. Mix them up, change them around until your happy with them. You might end up with over 20 different ads to chose from... (bummer huh)

CHOP-CHOP time again!! You don't want those 20+ ads... do you? Some of these ads aren't quite as as good as the others. That's OK, it's time to trim the fat anyway. Select the 5 choicest ads and remove the remaining ones

Part 3 The Address is the dinner bell

E-mail address or Website address. The person reading your classified ad has 2 options. Read the next ad or click your link. They have either eaten enough of your ad, or their ready to gobble up the main course.

Your ADDRESS is a way to get more information about the opportunity you are promoting and is achieved by putting either your Web site ADDRESS to take the visitor there or an E-mail ADDRESS to contact you directly.

You can spice up your address by giving your webpages catchy names, but a draw back is the length it may create. problem is, People don't like 86 character website addresses. Their either too hard to remember, or mistakes are made when entering it into their browser. You just lost a prospective sale right there. (another bummer huh)

Another option is using a re-directed address. There are several companies that offer this service FREE, which allows you create nice short, easily remembered website addresses. Two places that give you 3 different addresses are rename.com and iBoost.com Thats 8 different addresses leading to the same page

***Caution; It's not wise to submit these redirect addresses to the search engines because, they don't like being tricked. Duplicate sites usually get "UN-indexed" .....rather quickly and forever too!

Dinner is served! Pass the Gravy!!?

You have a visitor!! Hopefully your ad was tasty enough to bring you the Gravy too!! You got them there so give them your main course. Make sure you get a counter or some kind of tracking system set up to follow your ads progress to see which ones worked the best...... (i'll save that for another article)

About The Author

A.L Haines is the editor for several leading Internet Marketing publications supporting free Internet marketing opportunities and resources.

http://alhims.tripod.com

http://articlesarchives.netfirms.co m

Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe you have been burned by... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has never been so intense. Budget... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor, a genius, and he never... Read More

Direct Mail - Dont Assume, Just Test and Track

Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have a description for a full-time... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to write any marketing copy... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough transcript of the conversation.Think about... Read More

The Added Effectiveness of Promotional Products in Your Marketing Plan

Recently, I stopped by a new car wash in my town and while preparing to... Read More

Whats Your Selling Sentence?

What's your Selling Sentence? If you have a business, you need a selling sentence.Sometimes called... Read More

Funnel Your Way to Marketing Success

A funnel is a good way to think of the marketing process. The top... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed to auto dealers by a... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is esoteric or stratospheric, so... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their... Read More

Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget to work with or is... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with, many corporations have implemented various... Read More

How to Magnetize Your Business

Do you ever wonder how some businesses always seem to be doing so much business?... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working.... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful potential, but if you can't... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you are missing a lot of... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those things you do on a... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be worth over $100 billion. If... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about sex for just a minute.... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and quickly. This often means writing... Read More

Creating Your Unique Selling Proposition or USP

Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person to another and their understanding... Read More

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard

The Tale of Two Dentists...Dr. Namel and Dr. Ivory are two Dentists located across the... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your products and services even before... Read More

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away

Many service business owners these days are "giving away" their business services ? and then... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then this article is for you.... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Semantics aside, one... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor who was selling quite a... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the business you could ever handle?... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new and innovative ways to market... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll on small businesses. They... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans for the coming year. Now... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself, but is another way of... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and will probably never return to... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or their quality. Create an online... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn shop sometimes they will take... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I... Read More

6 Things I Know About Postcards That You Don?t

In my plethora of experience tucked away between these ears, I have managed to cull... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a tip is on a business... Read More