Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.

1. Not having a marketing plan.

Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over those without a marketing plan. Writing a comprehensive marketing plan takes time, thought, and rethought, they help a business owner to focus on new products and services. A marketing plan will help someone to determine if the product or service will take too much time, energy, or resources to make it a proper addition to the existing array of products and services.

2. Executing "Hit or Miss" marketing techniques.

Many entrepreneurs and small business owners buy advertising without exploring whether or not the venue is appropriate for them, or if it will appear in a place or manner that potential customers will respond to - or even see. Marketing dollars spent correctly will bring you sales. Marketing dollars spent incorrectly will not only cost you money, but will cost you your business-esteem. All marketing needs to have a "fit" with an overall initiative. They must convey a consistent message. Using advertising for name recognition is felt to be a good move by inexperienced business people. Experience dictates that success is best when even your "name recognition advertising" relates to a common theme.

3. Negative networking.

Networking is one of the most important parts of marketing for the small business person. Many entrepreneurs look to groups such as Chamber of Commerces, Business Network International, and Local Business Network to build business through networking. They attend networking functions and seem to feel that the more business cards they give out, the more business they will get. They are generally disappointed and reject networking as a false prophet. Positive networking takes a different approach. Networking events are an opportunity to find synergies upon which relationships can be built. Successful networking is not how many business cards you give out, it is how many quality business cards you gather. Opportunities such as Catapult allow individuals a networking opportunity to find those synergies while learning business skills.

4. Not seeking appropriate support.

Most entrepreneurs are people that have decided to leave corporate America in search of a better lifestyle with less stress. They find a great product or service and think they have it made. Unfortunately they do not have the focus and motivation they need to survive. In the corporate world they had a boss to continually set deadlines and goals, and to hold them accountable for hitting the deadlines and goals. They also had a boss to mentor and coach them. In the small business and entrepreneurial world, this important need is overlooked. People need accountability partners and/or mentors to keep them on track.

5. Inability to distinguish between being talented and being business savvy.

Too many small business owners and entrepreneurs feel that having talent is sufficient to attain success. They feel that if they are good at what they do, word of mouth advertising will supply a constant stream of customers. Talent may help you find excellent investments, glean out the best mortgage rate, repair the most difficult automotive challenge, or any of numerous other potential examples. However without business savvy in the form of a marketing system, the endless stream of customers will never materialize. You must wrap a marketing program around it to encourage or solicit additional referrals.

To be a success in your business, it is essential to focus on preventing these marketing mistakes. Be sure to make a plan and get the support to validate the plan and help you bring it to fruition.

Rick Weaver is President of Max Impact, a national leadership and organization development company based in Rochester Hills, Michigan. Rick is an accomplished business executive with experience in retail, market analysis, supply chain and project management, team building, and process improvement. He has worked with hundreds of companies to improve sales, processes, and bottom-line results. MaxImpact offers leadership and organizational development services along with employee assessments and background checks. Contact Rick at 248-802-6138 or via email, rick@getmaximpact.com. MaxImpact is on the web at http://www.getmaximpact.com.

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop their services or products. This... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us can tune out at will.... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize... Read More

Marketing With Business Cards

Many businesses today overlook the importance of business cards as a very powerful marketing... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally... Read More

What to Look for in Display Graphics and Trade Show Graphics

Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads. This means that the most... Read More

Mortgage Marketing - What Your Client Wants

Your business depends on the success of your marketing efforts. If your marketing... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one of the food industry pioneers... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the prime buyers of your products... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider: a marketer to all markets... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I focused on doing what I... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how to market your products or... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics... Read More

Tooting Your Own Horn

"If he who has a thing to sell Goes and whispers in a well, He... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio . . . Online. There... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this article is true), I don't... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for old advertising or marketing... Read More

Direct Mail Offers: Eight Steps to Making them Effective

Every direct mail package you drop in the mail should contain an offer. The offer... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation that a simple toll-free number... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service is something hardly anyone is... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what to do and they will... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives us a lot of information... Read More

How to Measure the Benefit Your Product or Service Offers

Measuring the benefit of your product or service means putting a specific value on the... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto... Read More

How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you... Read More

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and profits. But how do you... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing opportunities for you. The... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret of marketing your business... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away from any corner of the... Read More

Is It Time To Kill Your Marketing Program?

Ouch . . . sounds pretty drastic I know, but . . .If you've been... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of a marketing piece, and... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge.... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking meetings, chamber events and more;... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business cards printed. Now, what do... Read More

The Marketing Plan and the Four P?s

The Marketing Plan section of the business plan demonstrates how a company will penetrate the... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined... Read More

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another and so on. You get... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone wolf.Before using a certain medium... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a newspaper to run ads for... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?"... Read More

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable and profitable, you absolutely need... Read More

8 Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down and buyers are wary. If... Read More