How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.

If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?

How can you be sure you are reaching them with a compelling message about your product or service?

How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?

I would argue you can't. And if you can't do these things, your marketing will not be effective.

Let's see how you do answering the following 10 questions about your prospects or customers.

1. Who are they?

2. Where do they live ... work ... play?

3. What problem do they have that you can solve?

4. How does your product or service fit into their life?

5. What else do they buy in your product or service category?

6. Where do they get information regarding your product/service?

7. What is most important to them?

8. What are they most afraid of?

9. What is their emotional connection to your product/service?

10. How will they rationalize purchasing your product/service?

How'd you do? If you can't answer these questions, odds are your marketing message isn't connecting with your prospects. And if your message is not connecting with them, you won't be very successful in selling them on your product or service.

Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you'll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive.

© Copyright 2005 Debbie LaChusa

20-year marketing veteran, consultant, author, teacher and coach Debbie LaChusa, has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit marketing.com">http://www.10stepmarketing.com

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of the easiest ways to set... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing, you're automatically talking about... Read More

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are wasted, but it's impossible... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many of our customers and/or... Read More

Funnel Your Way to Marketing Success

A funnel is a good way to think of the marketing process. The top... Read More

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your web site, generate a flood... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't help it along by creating... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy based on your current situation... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary reason your customers or clients... Read More

Niche And Grow Rich

Unless you've been living under an Internet rock, you've probably heard the buzz about Niche... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person, it's a universal truth.And success... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in the attic or shoved in... Read More

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away

Many service business owners these days are "giving away" their business services ? and then... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash flow moving that will also... Read More

Dont Advertise Your Business - Market It!

Too many business owners believe that marketing their business means just paying for a... Read More

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard

The Tale of Two Dentists...Dr. Namel and Dr. Ivory are two Dentists located across the... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated and more skeptical consumers,... Read More

Market Yourself as the Expert

As a small business how do you compete with the big guys and their big... Read More

The Testimonial Writing Machine

Almost every small business marketer knows that they should gather testimonials to use in their... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you know. People come to your... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's no scoring. But you'll know... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create, the simple yet very important... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team in town and it's almost... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what you do...over and over and... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but there is no escaping trade... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a gold mine of endorsements waiting... Read More

Marketing Mimics Life

Clich?s. We've all heard them...and hear some of them so often that we categorize them... Read More

Client Attraction Technique #3: Study the Competition!

One very powerful and cost-effective marketing strategy is to study the competition. This is... Read More

Tips for Trade Show Rentals

Trade show rentals allow you more flexibility and the opportunity to change your booth with... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you have a great web... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies... Read More

Marketing Ideas Without Action Will Get You Nowhere!

Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who wasn't listening to anything you... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself, but is another way of... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless hours making sure everything is... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles... Read More

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a wide range of professionals, but... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new clients, you'll have to start... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is... Read More

Are You Losing Business?

As a small business owner, you are grateful for all of your clients or customers.... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement in which two or more... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do not need to struggle, seek... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With the advent of new ... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity for any networking venture. While... Read More