Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.

So now you have to decide what you're going to write or speak about. So just how do you come up with content for your free information products that you know your prospects and customers will be interested in?

Well, you can start with looking at the knowledge you have that could truly benefit your prospects and customers. What do you know a lot about, that your customers and prospects don't? What information could you provide that could help them to improve their business, or make them happier, or show them a different way to do something, or provide them with tips on how to buy or use the product or service you provide?

The key is finding out what information your prospects and customers need or want most. Asking them is the easiest way to find out, and it is a great way to generate content for your information products.

If you have made arrangements to speak to a group, ask the person coordinating your talk if there is a way to survey the group as to their most important questions relative to your line of business. For example, if you offer Wellness Coaching Services and you are speaking to a group of corporate executives, find out what their burning questions are related to wellness.

In a corporate environment, they should be able to quickly and easily compile this information via an email sent out to all employees who have been invited to your talk. Knowing that your goal is to speak directly to their concerns, they will probably be more likely to attend as well.

When you get the results of your survey, look for common or recurring questions and focus your talk on the answers to these questions. Save any remaining questions as topics for your e-newsletter. You can use this as an incentive to get attendees to register for your e-newsletter by saying at the end of your talk "If I didn't cover your most pressing question, I invite you to register for my free e-newsletter where I will address all remaining questions."

Here are five more ways to generate ideas and content:

1) Add a page to your web site where visitors can submit questions.

You could title it "What is your most pressing question about [insert your topic of expertise here]. Make sure the page is visible and accessible from all of your web pages. Consider promoting this service throughout your web site to drive people to that page to submit a question.

2) Purchase the domain name "askYOURNAME.com" (where "YOURNAME" is your first and last name).

Publicize this web page as a service and great place for consumers to get their most pressing questions, in your subject area, answered. Registering domains is cheap, and you can always point it to a page in your existing web site if you don't want to pay additional web hosting fees.

3) Include an email address, or web page address in your e-newsletter.

Or in any other forms of regular communication. Use this email address to invite your prospects and clients to submit their questions. Odds are if one prospect or client has a question, there are many others who also have the same question.

4) Create a survey.

If you do presentations or seminars, hand out a survey at the end to find out what attendees liked best about your presentation (it's always a good idea to get feedback anyway), and to find out if there are other relevant areas they would like to see you speak on, or if they have questions they'd like answered.

5) Keep your eyes open and your customers in mind when you read trade publications, magazines or newspapers.

If you come across something you think would be of interest to your prospects and customers, share it. Is something going on in the news that is relevant to your product or service? Write about it.

In addition to using this information to drive newsletter or presentation content, you can also use it to develop articles and content for your website, or to write Special Reports, Tips Sheets, or How-To Guides.

These are all great ways to provide added value to your prospects and customers, and to give them a chance to get to know you. Consumers do business with those they know and trust. Creating relationships with your prospects and customers using free information products is a great way to develop this trust. And it's one of the cheapest, easiest and most effective ways you can market your business.

(C) Copyright 2005 Debbie LaChusa

20-year marketing veteran, consultant, author, teacher and coach Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit marketing.com">http://www.10stepmarketing.com

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who wasn't listening to anything you... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do not need to struggle, seek... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but don't have the money to... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic banking terminals, the management at... Read More

Marketing Without Ego

Our ego can get in the way of marketing our business. From our need... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of modern marketing. They produce... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be a lifesaver in meetings, trade... Read More

The Easiest Marketing Plan Youll Ever Find

When it comes to marketing there's simply too many choices. I often find clients... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many of you are going to... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as a game. It is... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a better response.When you send a... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading, go find some other... Read More

The Surprise Inside!

Think about all those Cracker Jacks you ate as a kid. What's your lasting memory?... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After all, when you have something... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales leads ...or traffic to your... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is getting the attention of... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the trash with the rest of... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my opinion, the answer to the... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline is important to a marketer.... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward that you dangle in front... Read More

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high. He was sitting on an... Read More

7 Cheap & Easy Ways To Get Prospects

Here are some quick techniques you can put into place on your web site or... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you know. People come to your... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in the attic or shoved in... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to look for new business. You... Read More

What Can Star Wars Teach You About Creating a Buzz for Your Business?

Many people think marketing is some type of mystery that only a few select... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any money in my internet business... Read More

Consumer Thinking And Search Marketing

12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must promote to stay in the... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough transcript of the conversation.Think about... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop their services or products. This... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but there is no escaping trade... Read More

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade show any time soon? If... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level Third in a series of... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter and been at a complete... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the importance of good preparation before... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of writing articles for print publications... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing, you're automatically talking about... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no longer working the way... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public eye. You need customers! Folks... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you could clone them all? Maybe... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment to develop business marketing... Read More

How Do You Know Your Clients Cant Pay More?

"My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked... Read More