Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does this phrase mean?

"We envision a center of excellence where our accelerated change
agents can maximize their core competencies."

Huh? - or - "The company is a global leader in pressure-sensitive
technology and innovative self-adhesive solutions for consumer
products and label materials."

Clue: they make stickers.

Pity the poor reporters who have to dig through this pile of
drivel to find a news story. Free help is here. Bullfighter, an
aptly-named software program from Deloitte Consulting, works like
a spelling checker program to spot questionable words and phrases
in Microsoft Word and PowerPoint documents. Bullfighter can be
downloaded at:

http://www.dc.com/insights/bullfighter/

For a humorous & irreverent look at buzzword bashing that
includes real-life, buzz-laden press releases and pitch letters,
go to:

http://www.buzzkiller.net/default.htm

Have a seamless, win-win day!

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.PublicityInsider.com

Principles of Marketing 101

Marketing results should be measured in only one way ? increased sales. Marketing should not... Read More

Sum of Its Parts

I just spent a week at the beach with my family and, as much as... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before you start direct mail ... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes.... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team in town and it's almost... Read More

Arts Marketing : Suggestions for Students and Beginners

Many artists create art but when it comes to marketing and selling their work,... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is often difficult for small business... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do much online shopping, you're sure... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a certain flow. The pace... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is all the message boards and... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that the organization is planning to... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct mailer to accomplish? Do you... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria. That's what makes it... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's what made us superior to... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a thousand names or more, you're... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus on only one thought at... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it... Read More

Recipe for Success

Special event and a special recipe- hand it out on a business card.I have seen... Read More

GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up to these days, or maybe... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however,... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience,... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the U.S. It is still... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For others it's not enough to... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a lot like dating: you have... Read More

Networking the Media

The media is a business's absolute best friend. It is THE source of information distribution... Read More

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what the value of a customer... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have a description for a full-time... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you and like the sound of... Read More

Provacative Research Works

If you want to double your business, then you need to get inside your client's... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides,... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is... Read More

How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason to create a count down... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:-... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art that needs to be learned... Read More

Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales leads ...or traffic to your... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem is, people at home had... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005 Expo. It was a large... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business venture or expansion you need... Read More

Free Publicity for Restaurants

One of the best ways to get a restaurant free publicity is by taking advantage... Read More

How To Get New Business

Market, Market and then market some more. So many small and home-business owners do what... Read More

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links, you're not alone. The people... Read More

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of writing articles for print publications... Read More