Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools

The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7

Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me).

Product Levels
The Key to the Funnel theory is to have Products at Various Price Points. As your Customers make purchases you start to offer them products at Higher Price Points. Here are some suggested price Points

1 - Entry Level Free to $5.00

2 - Customer $5 to $100.00

3 - Spender $100 to $500

4 - Big Spender $500 - $5,000

5 - Cream of the Crop Above $5,000

The Nuts and Bolts
It appears to be a Fact that the average person needs to see your Sales Message 5-7 Times before they make a purchase Decision. By Offering a Low Cost or Free Product in return for an E-Mail Address you are feeding people into the Top (The Fat Part) of your Marketing Funnel. You send them an E-mail with a Link to their Free Download.

A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product.

When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product.

As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points.

It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers.

A Simple Example
Let's assume we have a Cookbook of Vegetarian Recipes for Dogs. We may offer 5 Free Recipes if they join our Mailing List. Every few days you can send them an E-mail offering (you may even want to include an additional recipe) to sell them your Vegetarian Recipes for Dogs cookbook with over 500 Recipes for $19.97. (Mark Joyner told me always end your price with 97 cents).

As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.

Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise.

You may even offer them products for cats or birds as many pet owners have multiple pets.

All you need now are a Lead Capture Page and an Autoresponder. A lead capture page is a Page with an Input form where prospective Customers sign up for your newsletter. An Autoresponder is an E-mail Robot Pre Loaded with your Messages that are automatically sent to your customers. Most Autoresponders come with software that automatically builds your input form you simply cut and paste it and place it on your lead capture page.

Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose.

Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have.

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Autoresponders, Leads and Generic Lead Capture Pages

Get Mike's Newsletter:

More Articles by Mike:

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

Aesthetics and Web Marketing

For four years I worked in the editorial department of a major Internet directory. My... Read More

Boost Your Web Site Sales

The following strategies are used every day to boost sales from any commercial website. Most... Read More

What is the Flavor of Your Website?

When I mention, "flavor", I mean the appeal of the products or services, a company... Read More

Internet Marketing Tip - Go For The Bronze

Go for the bronze.Repeat...go for the bronze.That's right, DO NOT go for the gold.Lets look... Read More

How to Earn at Least One Dollar for Every Website Visitor

The path toward success in Internet marketing can be a lonely road. It may... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just tell them to forget with... Read More

The Forbidden Fruit: Marketing Credit Cards Online

A common question and topic of discussion among Internet marketers is, "What market should I... Read More

Time Management And Organization For Online Marketers

TIME DEMON. For online marketers, time is one of their most important assets -- time... Read More

Sheep Spend and Lose, Leaders Make Money

Remember that leaders spend more money on learning and growing, but they do their homework... Read More

Ask Questions? To Help Find The GOLD

Here's another great idea that the gurus are using to create high profit online products.It's... Read More

The Power Of Viral Marketing

You certainly know by now that the term "viral marketing" is not just another... Read More

Internet Marketing Promotion And Advertising Can Build Your Business

Internet marketing promotion & advertising are crucial for your website's success. Take time to... Read More

How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

Everyone has heard about viral marketing but what is it and how long will... Read More

Sins of the Internet Marketing Godfathers

What is an Internet Marketing Godfather?Someone who I *perceive* to know more about Internet Marketing... Read More

If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to get people to visit your... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like... Read More

How You Can Make Your Ad Command Attention

There are lots of ads for lots of product out there , so it is... Read More

Online Sales: 10 Heavy Duty Tactics To Sky-Rocket Your Online Sales

Here are the 10 heavy duty online sales tactics that have helped me to sky... Read More

Information Products: the Changing Trends for 2005

2005 is a great year for affiliate marketers, as online businesses will continue to grow... Read More

New Product Launch Checklist

Launching a new product or service is an exciting time and it is possible to... Read More

E-Mail Accounts For Your Home Based Business

As a Work at Home Business you need to have at least 7 E-Mail Accounts.1... Read More

Creating Functional Dialogue for Your Website

Opt in clicking promotes your business. By increasing link exchanges within the promotional copy on... Read More

A Business Guide For The Very New Internet Entrepreneur

Did you recently buy your first computer and just started surfing the Net? Isn't it... Read More

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts in moving your potential clients... Read More

A Simple 8 Step Formula For Testing Your Headlines

I am going to let you in on a secret? The successful entrepreneurs are not... Read More

Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton

Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world?... Read More

Start a Fire Sale! Give Your Faithful Clients Bonuses!

When is the last time you received an unexpected gift? Or a larger gift than... Read More

Niche Marketing: Finding JV Partners

Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get... Read More

10 Ways to Exceed Your Clients Expectations Every Time!

The following tips are just a few of the things I do as examples of... Read More

Some Practical Guidlines for Getting Involved with Internet Marketing

This article addresses the 'how' and 'when' of getting involved with internet marketing.In this... Read More

How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites

There is an interesting phenomenon on the Internet and that is free public domain content.... Read More

Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer

This guide is for people who know what network marketing is but still in... Read More

What Can Make You A Fantastic Internet Marketeer?

You've probably know many answers to this question: a good marketeer palces links, bad one... Read More

The Yin & Yang of Internet Marketing

Westerners believe opposites flow in a natural cycle always replacing the other. They tend to... Read More

DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings

The Digital Object Identifier otherwise known as the DOI is not new. The history of... Read More

Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You've... Read More

Six Lesser-Known Online Marketing Ideas

Uniqueness is what separates each business, its services and its products. The difference gives buyers... Read More

3 Quick and Easy Steps to Earn Money Online!

Do you own a web site that is continually failing to make you any money?... Read More

At Last, A Plain English Guide to Internet Marketing

Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet ... Read More

Building An Effective Banner Campaign

Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can... Read More

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the net is easy. But evaluating the right one for... Read More

The Truth About Info Business

Let me save you, at least, several hundreds of dollars you would have spent on... Read More

Why You Must Have More Than One Niche Sites

Have you heard of diversifying your investment portofilio?No? Well, it's extremely famous in financial planning.Those... Read More

10 Unique, Free Product Bonuses

Are you looking for something unique or unusual that you can use as a free... Read More

A Person Of Value

One of the "secrets" in Internet Marketing is knowing that you need to be patient... Read More

Web Success Secret - Overdeliver

A few days back I got an email telling me to look at a software... Read More

The Secret To Having A Successful Online Business

For three years in Internet Marketing, I've tried to find what the secret was to... Read More

Top 7 Internet Marketing Sites for 2005

Are you confused by what really works when marketing your business online?I know the... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from... Read More

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It is becoming like a rocket... Read More