Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do More

Although Local Search only caught on in the last year, such queries already account for over 36% of all search engine queries. When a person adds a geographic term (like city, town, or zip code) to their search query, the results only show them the small pool of businesses located within that area - and not necessarily all of them.

Entering the search terms: "garden supply" + Denver only returns gardening stores in Denver - rather than the many thousands listed in the Google database. They're even shown clustered on a map, to help the searcher easily spot the closest ones.

That's significant since people prefer to shop on the basis of convenience. Research shows that over 50% of Yellow Page directory users scan for location first, before deciding which ads to read or consider. Local Search simplifies that preference further.

Too Many Small and Mid-sized Businesses are Missing the Boat

Their widespread mistake comes from assuming that the Internet is not crucial for their brick and mortar operations. The main reason for people going online is not to buy online. They find it more convenient (that word again) and faster than the traditional methods like Yellow Pages or newspaper ads.

A study by ComScore Networks in December, 2004 showed that most people who research products online purchase them from stores in their own community. That study found that 25% of those searching for electronics or computers made purchases. But 92% of those purchases occurred offline. Nearly 40% of searches resulted in sales as much as five to 12 weeks after the initial search.

Getting Listed in Key Data Bases Give You a Shot at Being Found

You need to make it easy for buyers to find you and choose you when they search online. There's not a single place to "sign up" because there are numerous search engines, Internet Yellow Pages (IYP), and industry-related data bases. Check our whether your business appears on various prominent sites, You do not need to be a techie or have a website to show up in Local Search results.

But you have to get into the game. Many small businesses don't show up most places. And that's frustrating for searchers and unwise for them.

Provide Precisely the Information that People are Looking for

What do people who buy what you provide look for? It's up to you to supply the information they want - hours of operation, payment options, specialized services or credentials, brands carried, etc. What they need to know varies depending on your type of operation. Also, it doesn't hurt to provide helpful buying tips and specifications, too.

Here's how online searches are miles ahead of the Yellow Page directory. That's printed just once a year and is out of date by the time it reaches the public. But the ad is small (even if it's a large display ad) compared to what can be spelled out on a website.

So once you know your business is showing up in the searches, it's time to beef up your website (or web presence on a portal) so that you stand out in the searches. Then you should start modifying your company policies and practices to make them mesh with your online activities.

You'll Reach the Customers you Want the Most

Just to provide an additional incentive for you to wade into having an online presence, those who rely heavily on Internet searches are better educated, earn more, and make larger average purchases than those who rely on the Yellow Page directory. With a Yellow Page ad plus an online presence, you'll be findable by most of the people who are at the point of making a purchase.

My future articles will show how to develop a Local-Search-friendly website or business policies. You'll redefine how you provide customer service. Going to the trouble to better serve your Internet-savvy customers will give you an edge compared to your competition.

Your Need to Act is Urgent - Treat this as Front Burner

People prefer to spend their money close to home. But they won't spend it with you if you don't show up in the places where they're looking. This trend is customer-driven. They like using Local Search, and just wish the information could be more complete. Even the search engines are scrambling to get ahead of this parade. And you need to do so as well.

Copyright 2005 Off the Page

Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Learn to stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources< /a> 719-395-9450

Future for Internet Marketers

Have you ever attended a class where the instructor followed the Socratic method of teaching?... Read More

Guru... Schmooru... So What! The Internet Gurus Unmasked

The word "guru", in the Merriam-Webster Dictionary, is defined as:1. a personal religious and spiritual... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient... Read More

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for you is probably going... Read More

Competitor Analysis - How Writing Rubbish Can Give You an Edge

The Gobbledygook Competitor Analysis TipWhen typing cap can tell you a lot about your competition?One... Read More

Scared Of Creating Your Own Info Product?

Don't be scare off when you hear about product creation or the term 'product'. Basically... Read More

Getting Targeted Traffic by Standing Out In The Crowd

Have you ever seen the trading floor in action on Wall Street? After the opening... Read More

What Great Online Advertising Really Is!

Many business people have a distorted view about the distinction between sales & marketing.... Read More

Build the Snowball and It Will Run

Setting up your own online business can seem extremely daunting. Whether you've already got a... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or doing as they read your... Read More

The Yin & Yang of Internet Marketing

Westerners believe opposites flow in a natural cycle always replacing the other. They tend to... Read More

Dont Become Another .com Road Kill

Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily... Read More

What Does Success Look Like?

While we are well into the 21st century too many are still thinking about their... Read More

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business and can't understand why you're... Read More

Making Money Online: What You Really Want To Know

So you've been thinking of doing some internet marketing or you've done some and... Read More

The Google Toolbar & Search Engine Optimization

Like many other useful toolbars out there so is the Google Toolbar. I consider this... Read More

Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith in the quality of their... Read More

Why Your Online Advertising Traffic Leaves as Soon as It Arrives

Online advertising traffic leaves when advertisers don't make it easy to stick around. ... Read More

Online Joint Venture Ideas

A joint venture is when two or more businesses join together to work on a... Read More

Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed

Business thrives on competition.You've to be aware of your competition and do something to remain... Read More

The Most Profitable Product In The World You Can Ever Sell!

Thank goodness, the most profitable product in the world you can ever sell... also happens... Read More

Online Web Marketing Tips

Here is a list of a few of my favorite marketing tips and ideas.... Read More

10 Ways To Increase Your Ads Efeectiveness

The current climate on the internet is very unfavourable to the small business operator. All... Read More

Magic Of Direct Response Website

For a web site to make the most money it must be a direct response... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral... Read More

7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of... Read More

10 Search Tips for Internet Marketers

From kids to the old, everybody searches and search engines provide search tips to help... Read More

The Secret Of Focused Responsive List

Once you have decided on your ideal business to create and have research the feasibility... Read More

Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits

Free bonuses are like honey that can get your website visitors hooked to you and... Read More

Marketing Automation For Small Businesses And Web Entrepreneurs

Many Internet marketers wonder how they spend less time marketing their website so they... Read More

Marketing Your Web Site Effectively

Every new generation of a Web site brings the hope of increased success on the... Read More

Local Search Makes Your Business a Big Fish in Your Local Community

The Internet Contains Billions of Website Pages - All Clamoring for AttentionWith so many competing... Read More

8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online

Are you considering working from home. I have been self-teaching myself what it takes for... Read More

How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One

Some sites are perfect for the Christmas season - their products fit easily into the... Read More

Six Lesser-Known Online Marketing Ideas

Uniqueness is what separates each business, its services and its products. The difference gives buyers... Read More

Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers

It is not enough to set up a website to promote your product.It is not... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage of successful Internet Marketers -... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a million bucks, and pretending to... Read More

Five Foolproof Ways to Improve Your Web Site Sales

When you run an online home-based business, your web site is more than simply a... Read More

Tracking & Troubleshooting for Increased Sales

So many times, online business owners are confused about where their sales come from. They... Read More

A Simple 8 Step Formula For Testing Your Headlines

I am going to let you in on a secret? The successful entrepreneurs are not... Read More

10 Things You Should Try To Barter For Before Buying

1. Information Products - it could be ebooks, "how to" videos, cassettes,... Read More

Excelling With Online Marketing

Do you want to build a successful online business?Then start using online math and use... Read More

Resources For Staying Current of IT Advancements For Online Business Owners

The internet and associated technology changes at a relatively fast pace. For anyone working in... Read More

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts in moving your potential clients... Read More

The Rats Are Winning the Rat Race

There was this great entrepreneur who came up with a genius idea. He went and... Read More

Internet Marketing Strategies

The right strategies to win a share of the Internet pieEvery move in life needs... Read More

5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!

Understanding that the Internet is another vehicle for direct response marketing can potentially make... Read More

Building Consumer Confidence Builds Sales

Many small online business owners have yet to understand the sheer power that comes from... Read More

13 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with... Read More