Converting Visitors into Subscribers

Copyright 2005 Javier Salces

Visitor conversion is a challenge faced by every marketer.

If you're spending money to generate traffic, you want to do everything possible to ensure that traffic isn't wasted. This means getting more bang for your buck by convincing more visitors to subscribe to your list.

In other words, conversion improves your return on investment and limits the temptation of spending more money on more traffic.

If your opt-in list isn't converting as well you expected, there are several target elements you can experiment with to improve your opt-in rates:

1. Web Copy

Is the copy on your site effective? Poorly written copy is one of the first culprits to investigate. Start by evaluating your headline. Is it enticing? Does it pull the reader in? A boring headline can cause people to click away without even reading the rest of the page. Check your main copy as well.

Do you explain the benefits of list membership? People always want to know what's in it for them. Make sure you offer them plenty of reasons to sign up.

2. Incentives

Incentives provide additional benefits and additional reasons to join your list. If you aren't doing so already, offer a unique course, e-book or piece of software for free as a bonus to subscribers. Many times this will convert hesitant visitors into subscribers.

People love freebies and they also can't resist satisfying their curiosity.

3. Make it easy to join

Have you placed your subscription box in a prominent place on the page? Some list owners always place their subscription box at the top of the page, while others place it at the very bottom. Either position can work well, but if you have a lot of copy to wade through, you might consider placing the box within the body copy at logical points. Remind your readers why they are there and what action you want them to take.

4.Watch out for 'bugs'

Sometimes software can fail for no apparent reason. Your server might be experiencing a database issue, your site might be temporarily unreachable or your autoresponder script may be malfunctioning.

It's always a good idea to do periodic tests by subscribing to your own list to check that everything still runs smoothly.

Ultimately, conversion comes down to offering prospects enough benefits to make joining your list an obvious choice. Your copy should get them excited, motivated and curious. Make it as clear as possible that you are offering them valuable information for free.

If your copy is too much of a sales pitch and short on benefits, the visitor will have a hard time finding a compelling reason to subscribe. People are wary of hype these days and too much focus on the "buy my product!" mindset raises a lot of suspicion. Most prospects see that and immediately think "this site will spam me with a bunch of offers I don't want", and quickly click off the page.

Treat your opt-in page as an honest invitation to start a mutually beneficial relationship, and you'll see your conversion rates soar.

Javier Salces is an experienced online marketer who runs a successful viral marketing web site with thousands of members. Feel free to submit your own articles at: http://opt-inleads.com/cg i-bin/vp/articles.cgi

Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on... Read More

Now, Even A Monkey Could Easily Accept Online Payments

I just came across this web site called PayDotCom.comAfter reviewing the web site, I thought... Read More

The Unsung Heroes Of Internet Marketing

One of the reasons that people fail to earn anything close to a living on... Read More

Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales

Hello, do you feel low because sales at your website is down?If yes, cheer up.Here... Read More

How The Right Domain Name Can Improve Your Sales

So you're starting a website and have visions of making hundreds, even thousands of dollars... Read More

Choosing Effective Programs for Your Internet Marketing Plan

Objectives, strategies, and tactics (i.e. programs or action plans) - these are the parts of... Read More

Summer?s Internet Traffic Jam

Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips... Read More

Great Ways To Obtain Link Popularity

I hate reciprocal linking.It is such a hassle. Even specialized reciprocal linking sites don't really... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you are consistent.Of course everyone will... Read More

Viral Marketing: Is Your Website Infected?

Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral Marketing! Viral marketing techniques... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just tell them to forget with... Read More

My Wacky Test Marketing Experiment Succeeded

In a previous article I recounted engaging in a wacky piece of test marketing... Read More

Five Step In To A Successful Online Shopping Business..

Before you set out to explore the online shopping market you should do some planning,... Read More

Internet Marketing - Surviving the First Year

So you've decided to take the leap into deep water and go into business for... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising to build an effective campaign.... Read More

Successful Marketing Using Websites and Why So Many Businesses Get It Wrong

Many great website concepts are developed, launched... and then flop! The primary purpose of a... Read More

Internet: The Darling Of Business

Internet has become indispensable in our lives. It has become the biggest source of communication... Read More

How to Get $250,000 Worth of Free Advertising for Your Business

You and I know that whenever you have a business, whether it's On-line or Off-line... Read More

From Niche Marketing to Fragmentation

Think about something Bill Cosby said and ask yourself "how does this apply to your... Read More

Why People Will Look Back In Years To Come And Wish They Were You

It's true. Just think about it for a minute - the World Wide Web as... Read More

Dealing with Refund Requests ? Internet Marketing

I think we all cringe and dread when we open our mail box and see... Read More

The New State Of The Art Method For Making Money With Joint Ventures

If you are anything like me, you spend a lot of time researching joint ventures... Read More

Do You Market To These Emotions Online?

What can Mother Theresa and Charles Schwab teach you about marketing online.Certainly these two... Read More

10 Search Tips for Internet Marketers

From kids to the old, everybody searches and search engines provide search tips to help... Read More

Online Sales: How To Use Customer Feedbacks To Generate More Sales

Communication is the engine that powers business.It is an important online sales skill that you... Read More

The Reality Of How To Make Money In An Online Business

"Making money online quick and easy" seems to be the buzz word today in the... Read More

Niche Marketing: Tactics to Use To Make Money With Niche Marketing

Niche marketing has always been a key any success in marketing but lately... Read More

How To Top The Medal Tables With Your Website

The Olympic motto is "Citius, Altius, Fortius" meaning "Swifter, Higher, Stronger" so let's talk about... Read More

Internet Marketing Tips from a 10-Year Old?

Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think... Read More

Seven Strategies To Make Money On The Net Regularly

You can attract 1,000's of prospects to you. You only need to be equipped with... Read More

Creating Multiple Streams Of Income Part 2

Over my years of experience in doing business on the Internet I have noticed two... Read More

The Power of Reverse Advertising

How many times have you heard that posting on FFA sites are a complete waste... Read More

The Deadly Itch!

It is a story about Manku, a blind man who was lost in a maze... Read More

How To Pull Massive Profits From Resale Rights Instantly

What's in your name?I'm not trying to be funny here, this basic question holds the... Read More

The Five Golden Keys To Massive Passive Income

You can earn a large monthly passive income with a minimum knowledge of the Internet,... Read More

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales

Hello, do you have any website that is not bringing in a lot of sales?Would... Read More

With Todays Internet, Is Banner Advertising Worth Your Time?

A banner exchange program is a network of websites that group together to promote each... Read More

4 Simple Secrets for Net Marketing Success

Starting an internet based business when you have zero marketing experience is, to say... Read More

How to Make Money with Your Own Internet Business

Many people fail to realize how they can really make money with any internet business... Read More

How to Build an Asset Out of Giving Stuff Away for Free

We all do it I guess: give something away for free to stimulate interest in... Read More

Top 3 Free Marketing Techniques

If you have zero budget then this is the article for you. In this article... Read More

How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

Everyone has heard about viral marketing but what is it and how long will... Read More

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a sales copy and that there... Read More

Website Sales: 10 Shocking Tactics To Energize Your Sales

Let me reveal to you a few shocking website sales tactics to energize your sales... Read More

5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!

Understanding that the Internet is another vehicle for direct response marketing can potentially make... Read More

Website Sales: 10 Exploding Ways To Intensify Your Website Sales

Are sales at your website weak?Have you tried different types of marketing strategies and... Read More

PPC and SEO - Inhouse Vs. Outsource

Any small business owner in a B2B or B2C market has struggled with the decision... Read More

The Fatal Attraction of Online Marketers

Suppose you were offered 263 links coming into your website from 263 other websites all... Read More

How to Start a Successful Import Business Using the Internet

The Internet has opened up a whole new era of business opportunities. Falling trade barriers... Read More

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big... Read More