Do You Even Realize What Youre Promoting?!

Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. I've heard nasty stories of people getting into allsorts of bother, all because they didn't know what they were getting into. Blindly signing contracts, buying dud gear, giving in to the suspicious salesman who "reduces" the price just for today, just for you ? these are all examples of looking over the chasm to the opposite cliff edge?and walking.

Yeh, ok but what are the consequences of not doing this with affiliate marketing?

In one word ? refunds. If you market info products, especially from clickbank, the 30, 60, 90-day iron clad money back guarantees are not exactly subtle on the sales page. Customers are being offered more and more outrageous promises. A typical product sales page would now include?

"Even if you don't like the color of the e-book cover, send me an email, and I'll send you a full refund"

followed by the inevitable "What?! Are you crazy?!" The only way the refund policy could get any crazier than that is if they offered to pay you for it ? but that's just silly. That's a different matter. What is important is that you understand, as an info marketer, that refunds are inevitable and have up to 90 days to show up as a deficit in your earnings, but also that you can cut these right down by firstly knowing what you're promoting.

Some affiliates buy the product they're promoting and examine it page by page, CD by CD. Others just check that the sales page looks as though it will convert sales well and *boom* it's apparently a winner. You shouldn't take the product creator's word for it that

"this converts like crrrrazy! 1/5 people!"

You also shouldn't have to buy every product you want to promote, because your heart just might not be in the subject area of the product ? you might not want to read a 200 page book on optimum yawn...I mean lawn care. This is where the truth lies in working with what you enjoy or what you're passionate about ? it pays to promote something that you yourself enjoy. I would recommend you put some advertising money aside to narrow down and buy the products you want to focus on promoting as a starting point to building your worth to potential customers as an affiliate.

All I recommend is that you scan over the following criteria to nail down a good selling, low refund ratio every time?

- Check the sales page for what I call "hyper-hype". This is typically a sales pitch that is weighted more towards the side of emotive benefits rather than what the product really includes and talks about. This is important, because when customers get flooded with benefits, their expectations rise dramatically. People don't always think, they just see a list of unbelievable benefits (along with an unbelievable cash-back guarantee) and buy, often resulting in disappointment and a refund request. If they have some breathing space to make their own minds up about personal benefits (which only they can know), this will make a more stable after-sale response. If you've bought the product yourself, go back to the sales page and check if it truly lives up to the hype. Most people forget about the sales pitch that sold the product to them, but it's beneficial to know if customers are getting the results they thought they were going to get.

- Check if the product you're promoting has a similar competitor, and the cost of each. You'll often find someone's offering the same information or product for much less, meaning you can highlight this point to your customers (in many ways shown through this e-course)

- Contact the product creator/webmaster. Mention you're an affiliate planning to promote the product and ask for any additional information, exerts of the e-book or equivalent. I myself have done this many a time, and if you're tactful, you can get some juicy info that you will later be able to pass on to your "browsers" ? more on that later in this e-course. Very important.

- Additionally, contact the webmaster if the product sales page has very few or no testimonials and offer to provide a testimonial of your own. Again, I've done this a few times and not only do you get a free copy of the e-book/product, you get your testimonial published and your name and website link badged right on there. People say this is a lot easier said than done, but if you can spot a new product you think will do well in the future and you're interested in, get your testimonial on there early. Even if you have no link to promote along side your words of praise, it's powerful name positioning if that product becomes more popular and you can reference it to customers later.

If you're thinking "what's the point in knowing so much about the product?" well, this is part of a bigger picture that uses a more modern concept in affiliate marketing. Be part of it at for free.

Sign up for my free video and audio e-course and learn how this concept leads you to larger profits and commissions.


URLs Everywhere

Your URL (www) should be everywhere and more. I know many of you are going... Read More

The Internet Marketing Pie: Slice It Up Right or Lose

The number one concern for Internet sales is your marketing list -- in other... Read More

Future for Internet Marketers

Have you ever attended a class where the instructor followed the Socratic method of teaching?... Read More

Free Marketing = Effective Marketing

According to there are over three billion web pages online today. So what are... Read More

Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton

Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world?... Read More

Motivating Shoppers with Online Coupons (Part 1 of 2)

Online shopping continues to grow at leaps and bounds. Depending on who you ask, the... Read More

The Power of Reverse Advertising

How many times have you heard that posting on FFA sites are a complete waste... Read More

Dealing with Refund Requests ? Internet Marketing

I think we all cringe and dread when we open our mail box and see... Read More

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face

I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new... Read More

How To Be A Web Entrepreneur With No Capital

With the advent of the technology age, the Internet has been used for everything from... Read More

Website Sales: 10 Exploding Ways To Intensify Your Website Sales

Are sales at your website weak?Have you tried different types of marketing strategies and... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from... Read More

Dont Forget B.O.B.!

So you've got everything in place, busily working away for you. You've got your banners... Read More

New Medium, New Rules

Life is thought to have begun on Earth somewhere around three billion years ago, and... Read More

Drive Tons Of Traffic To Your Web Site

If you've got a web site then one of your biggest marketing challenges is... Read More

5 Secrets to Building a Successful Internet Business

Everyday I talk with people who want to get started on the internet with their... Read More

It Really is only early Days in the Internet Gold Rush....

One of the questions that I am getting more and more used to hearing lately... Read More

Traditional Mediums versus Search Engine Positioning

Banner Advertising:Paying $15 for a 1000 impressions on a high traffic website. Sounds like good... Read More

Marketing Your Web Site Effectively

Every new generation of a Web site brings the hope of increased success on the... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the sale to get rid of... Read More

Make Internet Marketing Work for You Via RSS

RSS marketing is a tool used by many on the Internet to deliver advertisements,... Read More

An Introduction to Mortgage Marketing

The other day I had an appointment to meet with a client about a real... Read More

Build the Snowball and It Will Run

Setting up your own online business can seem extremely daunting. Whether you've already got a... Read More

The Website Marketing Strategy that Never Fails

Developing a successful web site takes more than simply building a web site with an... Read More

Dont Baffle Me - Talk to Me

Congratulations, all you Internet marketing people you. You now command a whopping 3% of... Read More

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a change of pace from their routine. Tell... Read More

Website Promotion With Content Exchanges

Ever hear about an idea that is so simple yet so powerful, you wonder why... Read More

The Internet F-Word

For the last several months I've been collecting and organizing links for the free Christian... Read More

How to Start an Internet Business

The first thing I must say is it's a mine field out there, and you... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the internet came premature and advertisers... Read More

How to Profit From Your Ad Space in this Economic Downturn

Recent research predicts that the online ad market will decline by 25% in 2003.**In 2004,... Read More

The 3 Rules To Maximizing Profits From Banner Ads

Placing those ads on your site are designed to do just one thing, make you... Read More

Niche Marketing Nuggets: Picking the Gold from the Internet Mine

Building an Internet business based on a specific niche is not only good sound business... Read More

A Person Of Value

One of the "secrets" in Internet Marketing is knowing that you need to be patient... Read More

Hype! Has The Internet Gone Too Far?

I remember back in the 1980s (history for many of you reading this), I had... Read More

Online Sales: Easy Way To Turn Freebies Into Sales

Freebies. Freebies. Everyone loves getting things for free.You can increase sales and profits by offering... Read More

The Easy Days

The easy days are gone when you could build your website and two or three... Read More

Sales Training: How To Succeed Online By Networking Your Business

The backbone of business success is communication.And networking is one of the most powerful sales... Read More

How to Market Your Web Site with Ethical Linking

Your web site's search engine rankings are determined in part by the popularity of your... Read More

Hire An Internet Marketing Expert For Online Success

It never ceases to amaze me how many otherwise intelligent people set-up a website, without... Read More

The Most Important Marketing Tool

As an online marketer, there are many tools available to help you succeed. Some are... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the sale to get rid of... Read More

Enough With the Upsells Already!

It happened twice during the same week. All I wanted to do was make a... Read More

Sending A Joint Venture Proposal

When forming a joint venture with another business, your most important step is the approach... Read More

Do?s and Don?ts for the Internet Marketing Newbie (Part 1)

I, myself, being an internet marketing "newbie" (endearing term used to refer to people... Read More

Marketing on the Internet: Legal Rules of the Road

The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're... Read More

Ways That You Can Make Money From Your Online Business Model

If you are convinced by now that you wish to do an online business and... Read More

Niche Web Sites Do Not Have To Be Small

I've been marketing for a long time now and I have seen a disturbing... Read More

Is Internet Marketing Saturated?

Is internet marketing and the potential for it saturated? I have wondered this many... Read More