Do You Even Realize What Youre Promoting?!

Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. I've heard nasty stories of people getting into allsorts of bother, all because they didn't know what they were getting into. Blindly signing contracts, buying dud gear, giving in to the suspicious salesman who "reduces" the price just for today, just for you ? these are all examples of looking over the chasm to the opposite cliff edge?and walking.

Yeh, ok but what are the consequences of not doing this with affiliate marketing?

In one word ? refunds. If you market info products, especially from clickbank, the 30, 60, 90-day iron clad money back guarantees are not exactly subtle on the sales page. Customers are being offered more and more outrageous promises. A typical product sales page would now include?

"Even if you don't like the color of the e-book cover, send me an email, and I'll send you a full refund"

followed by the inevitable "What?! Are you crazy?!" The only way the refund policy could get any crazier than that is if they offered to pay you for it ? but that's just silly. That's a different matter. What is important is that you understand, as an info marketer, that refunds are inevitable and have up to 90 days to show up as a deficit in your earnings, but also that you can cut these right down by firstly knowing what you're promoting.

Some affiliates buy the product they're promoting and examine it page by page, CD by CD. Others just check that the sales page looks as though it will convert sales well and *boom* it's apparently a winner. You shouldn't take the product creator's word for it that

"this converts like crrrrazy! 1/5 people!"

You also shouldn't have to buy every product you want to promote, because your heart just might not be in the subject area of the product ? you might not want to read a 200 page book on optimum yawn...I mean lawn care. This is where the truth lies in working with what you enjoy or what you're passionate about ? it pays to promote something that you yourself enjoy. I would recommend you put some advertising money aside to narrow down and buy the products you want to focus on promoting as a starting point to building your worth to potential customers as an affiliate.

All I recommend is that you scan over the following criteria to nail down a good selling, low refund ratio every time?

- Check the sales page for what I call "hyper-hype". This is typically a sales pitch that is weighted more towards the side of emotive benefits rather than what the product really includes and talks about. This is important, because when customers get flooded with benefits, their expectations rise dramatically. People don't always think, they just see a list of unbelievable benefits (along with an unbelievable cash-back guarantee) and buy, often resulting in disappointment and a refund request. If they have some breathing space to make their own minds up about personal benefits (which only they can know), this will make a more stable after-sale response. If you've bought the product yourself, go back to the sales page and check if it truly lives up to the hype. Most people forget about the sales pitch that sold the product to them, but it's beneficial to know if customers are getting the results they thought they were going to get.

- Check if the product you're promoting has a similar competitor, and the cost of each. You'll often find someone's offering the same information or product for much less, meaning you can highlight this point to your customers (in many ways shown through this e-course)

- Contact the product creator/webmaster. Mention you're an affiliate planning to promote the product and ask for any additional information, exerts of the e-book or equivalent. I myself have done this many a time, and if you're tactful, you can get some juicy info that you will later be able to pass on to your "browsers" ? more on that later in this e-course. Very important.

- Additionally, contact the webmaster if the product sales page has very few or no testimonials and offer to provide a testimonial of your own. Again, I've done this a few times and not only do you get a free copy of the e-book/product, you get your testimonial published and your name and website link badged right on there. People say this is a lot easier said than done, but if you can spot a new product you think will do well in the future and you're interested in, get your testimonial on there early. Even if you have no link to promote along side your words of praise, it's powerful name positioning if that product becomes more popular and you can reference it to customers later.

If you're thinking "what's the point in knowing so much about the product?" well, this is part of a bigger picture that uses a more modern concept in affiliate marketing. Be part of it at for free.

Sign up for my free video and audio e-course and learn how this concept leads you to larger profits and commissions.


Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a sale?Answer: Sell to the customer... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that your potential customers have requested... Read More

Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible

You know that using testimonials can help persuade your website visitors to buy from you.Here... Read More

Internet Profits Revealed: The Simple Philosophy that Works

Why is profiting on the Internet so hard for most people? If there is so... Read More

How You Can Acquire Exclusive Rights To Products; Part 2 of 2

The steps to gaining exclusive rightsYou will need to give valid reasons to the manufacturer... Read More

GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name using the Super Bowl commercial.... Read More

A Website Model That Makes Money Online

I would like to share with you one simple stratergy in creating income with your... Read More

Make Sure That Your Dot-Com Doesnt Become The Next Dot-Bomb!

Late last night I turned on my television and discovered a used car salesman trying... Read More

Find Your Niche - The Internet Marketers Goldmine

If you haven't heard the word 'niche' being batted around by Internet Marketers then you... Read More

How Do You Live the Internet Dream? Automate, Automate, Automate!

There's no doubt that one of the things that excited you about operating your online... Read More

Scam And Scheme Free Advertising For Your Business Web Site

Since I own my own business web site and have looked for many ways to... Read More

The Power of Viral Marketing

When I first heard of the term Viral Marketing I thought immediately of a virus.... Read More

Internet Marketing On A Budget

Establishing a web presence on the internet is based on two factors when you are... Read More

Profiting From Your Online Business

Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur,... Read More

5 Sure Fire Ways To Send Visitors Away For Good

Way No. 1 - Clog Up Their Internet ConnectionImagine it. They're happily surfing around on... Read More

Website Marketers Enemy No. 1

There comes a time in your efforts to market your website that you realise that... Read More

How To Be 100% Sure That Your New Product Is A Winner

Yes folks, there is a way of making absolutely certain-sure that you have developed a... Read More

Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!

Advertising plays an important role in your business (every business, actually!). But, there is one... Read More

How To Write Effective Safelist Headlines

Your headline is the gateway to your advertisement. It will either entice your reader to... Read More

Marketing Objectives for Your Web Site

Do you have marketing objectives for your Web site? With objectives to help overcome... Read More

Two Good Marketing Ideas - One of Them Great!

Last week, I wrote my first marketing/list building article. Could not get the activity... Read More

Niche Marketing Nuggets: Picking the Gold from the Internet Mine

Building an Internet business based on a specific niche is not only good sound business... Read More

Generating Sales with Lead Generation and Online Marketing Tools

One of the best projects to undertake as an online marketer is to master the... Read More

Is Internet Marketing Saturated?

Is internet marketing and the potential for it saturated? I have wondered this many... Read More

HOLY TRINITY: The Three Focal Points Of A Successful Online Venture

"For which one of you, when he wants to build a tower, does not first... Read More

3 Steps To Online Marketing Competence!

Whoever said knowledge is power, was wrong.Way too many people read a few online ... Read More

How to Set Up a 7 Day E-Course

Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up... Read More

Offline Marketing for Online Home Based Businesses

When it comes to marketing your web site, most home business owners use banners,... Read More

Internet Marketing Success is a Cumulative Effect

Being successful at Internet marketing does require doing the right things, like search engine... Read More

Marketing Strategy

With the plethora of websites online and hundreds added each day, how are you going... Read More

Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits

Here are 10 killer website marketing tactics to boost your profits:1. Gain an advantage... Read More

Internet Marketing Requires Persistence

Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to... Read More

FREE Classifieds-Advertising: Your Online Work From Home Business

If you are on a shoestring budget and need to find cheap advertising on the... Read More

Chameleon Advertising: Marketing to Your Niche Markets with Stories

Do you remember how, in days gone by, salesmen would go door to door selling... Read More

Local Search Makes Your Business a Big Fish in Your Local Community

The Internet Contains Billions of Website Pages - All Clamoring for AttentionWith so many competing... Read More

Why People Will Look Back In Years To Come And Wish They Were You

It's true. Just think about it for a minute - the World Wide Web as... Read More

Its a Community Thing!

You have this great website, you have sent out e-mails regarding your services, printed out... Read More

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option

When my sister and discussed our shopping plans this year we found to our surprise... Read More

Becoming A Successful Internet Entrepreneur

You're motivated to run your own business, aren't you?If you're like everyone else, you're probably... Read More

Hype! Has The Internet Gone Too Far?

I remember back in the 1980s (history for many of you reading this), I had... Read More

What Does It Take To Become An Internet Marketer?

I have heard many people say all it takes to make it in Internet Marketing... Read More

Breakin It Down

I've recently begun working with individuals one-on-one who are truly interested in earning an income... Read More

Ecards as a marketing tool

As any successful businessman will confirm, having a great product or service is just the... Read More

The Myth of Internet Marketing: aka The Golden Carrot

Why am I so mad I could throw my computer right out of my upstairs... Read More

Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!

What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons... Read More

Avoid Marketing Stagnation Using 3 Basic Methods

You joined an online marketing program, placed some ads, and then thought, now what?... Read More

Three Key Steps to Invention Marketing

Ever see a new product and say to yourself, "Why didn't I think of that?"... Read More

Marketing Your Networking Group

Several months ago I went on the cruise from hell. It wasn't advertised as a... Read More

Niche Web Sites Do Not Have To Be Small

I've been marketing for a long time now and I have seen a disturbing... Read More

How Can Multimedia Work For You?

Multimedia here and multimedia there. Is it just a flashy thing you don't need or... Read More