Advertising That Yields the Best Results

In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. And of course, you only get one opportunity to make a first impression, so let's learn how to make it a great one!

Following are important, to-the-point guidelines for advertising your online business . . .

First, define your target market. Target the prospects you'd like to reach as you think about the following categories:

- Gender

- Age

- Profession

- Education level

- Household income level

- Family size ? number of children

- Behaviors / Importance's (1. Price 2. Location 3. Quality 4. Warranties 5. Customer Service 6. Brand name)

One you have your market targeted, here's generally how you go about selling online:

1. Attract a prospect's interest with an intriguing first sentence (avoiding OVERLY sensational headlines).

2. Focus on solving the reader's problem or on making something easier for them.

3. Give them a reason to buy at that moment with an added bonus or incentive

Now, here are the on-line marketing methods that can be pursued, utilizing the guidelines you've just learned!

#1 Pay-per-Click: This method allows for you to pay for any visitors that are sent to your website. You will expect to pay more to get towards the top.

#2 Cost-per-Action: This method allows you to pay only for those prospects which request further information.

#3 Free Classifieds: Use bolding, highlighting, ad placement, and most IMPORTANTLY, remember that a picture is worth more than a thousands words.

#4 Discussion Groups: Subscribe and participate in discussion groups. Not only will you receive information, it will be free promotion!

#5 Chat Rooms: Engage in only the busiest rooms, listen, and then put your two cents in.

#6 Bulletin Boards: Create a noticeable page.

#7 Put your URL on EVERYTHING: The easiest way to be proactive and direct those prospects not surfing the net, is to publish your URL on stationary, letterhead, business cards, checks, envelopes, etc.

#8 Follow-up emails: Most importantly, after any contacts or leads come your way, be CERTAIN to reply to emails DAILY.

Perfect practice makes perfect, and repetition will make your approaches perfect!

As an added bonus, I hold a weekly drawing for free products when you request more information from my website. So, go ahead and visit, and you will automatically be entered!

http://www.familywellness4life.com

Hayley Keller is a home business builder and independent marketing executive who has literally researched hundreds of home-based business opportunities before understanding the value of businesses with solid foundations and products that actually work, making advertising a joy! Questions or comments? Hayley can be reached at: hayleykeller@yahoo.com.

10 Marketing Tips for Entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new... Read More

Internet Marketing - Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race... Read More

Online Advertising for Dummies

Whether you are checking your email, shopping on a website or just searching for information,... Read More

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business and can't understand why you're... Read More

Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales

The following 3 secrets revolutionized my life. For years I had tried everything I knew... Read More

Anatomy of an Online Marketing Failure

Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage of successful Internet Marketers -... Read More

Internet Marketing And Public Speaking: Ten Tips For When The Twain Shall Meet

Internet marketing and public speaking? Not quite ham and eggs, is it?Those two phrases... Read More

Marketing Using Minisites

When it comes to making money online, there are a wide variety of web sites... Read More

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option

When my sister and discussed our shopping plans this year we found to our surprise... Read More

Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly

The Advantages Disadvantages Of Internet Marketing are many.A few Advantages Disadvantages Of Internet Marketing are:*... Read More

The Most Profitable Internet Marketing Strategy Ever

So what's the most profitable internet marketing strategy you can apply to your business... Read More

The Paradigm Shift of Internet Marketing

There is a trend going on in the world of internet marketing. If you... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like... Read More

Dos and Donts for the Internet Marketing Newbie (Part 2)

You are now reading Part 2 of my article the "Do's and Don'ts for the... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you that this will be one... Read More

Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You

Website advertising is an art and you must understand its dynamics before it will work... Read More

Income Producing Tasks and The Fluff!

Think about everything you can do in your business that would contribute to bringing money... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the feet of an Internet ... Read More

Want To Make Money Online? You Need To Sell What People Are Buying

For several years now, enterprising individuals like you have been trying to make money on... Read More

Targeting Online Customers

Although generating online traffic is an important goal of any website, attention should always be... Read More

With Todays Internet, Is Banner Advertising Worth Your Time?

A banner exchange program is a network of websites that group together to promote each... Read More

Sell Your Product Online

In today's business world, if you're not selling your product online, you're losing sales. If... Read More

10 Unique, Free Product Bonuses

Are you looking for something unique or unusual that you can use as a free... Read More

Strategic Internet Marketing Is Planning

Strategic Internet marketing is a way to define your potential market. Before you build... Read More

What The Internet Marketing Gurus Are Doing That You Are Not

Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy... Read More

How To Make Money Online With Your Website

So you have a website that has been a white elephant up to now, zero... Read More

When Internet Marketing Gurus Sell Their Souls

If you're just getting started in Internet Marketing, you may be awed by the amount... Read More

3 Ways In Which You Can Kick Butt With Low Cost Advertising

If you are new to the Internet Marketing arena, or have a limited advertising budget,... Read More

What is the Flavor of Your Website?

When I mention, "flavor", I mean the appeal of the products or services, a company... Read More

Use Photos as Part of your Marketing Arsenal

Photos should be important parts of your marketing. The photos are useful- to document... Read More

Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your free product or service in... Read More

How To Write Effective Safelist Headlines

Your headline is the gateway to your advertisement. It will either entice your reader to... Read More

Is FREE Killing Your Sales?

"FREE" what a great word.We all like getting something for "FREE" don't we? Especially when... Read More

How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One

Some sites are perfect for the Christmas season - their products fit easily into the... Read More

Be A Hot Guest

Want to make an impact with your online business in front of thousands of people... Read More

Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on... Read More

Keys to Successful Internet Marketing

So you've started your business and you have a website up and running, now you... Read More

The Long Sales Letter: Should You Use it In Your Advertising?

If you're a web marketer and you've done your homework, you've probably come across the... Read More

What to Sell on the Internet?

The phenomenal growth of ecommerce lures more and more people to dream about starting an... Read More

5 Keys To Making Money Online

Would you believe there are tens of thousands of people who have found ways to... Read More

Internet Marketing ? Long Term Strategy

Once your site is up and running, the best method for getting immediate traffic is... Read More

Know The Fundamentals To Success

Internet Marketing is right for everyone. Unfortunately, not everyone is right for internet marketing.... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a million bucks, and pretending to... Read More

The Magic Upsell Technique

Just like the infamous thank you page that a buyer is forwarded to before an... Read More

Ten Tips for Getting More Sales From Your Website

(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an... Read More

Physical and Mental Fitness for Internet Marketers

As you may have already read in our article "Health effects of internet marketing",... Read More

What Rich Internet Marketers Know That You Dont

Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to... Read More

GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name using the Super Bowl commercial.... Read More

Why You Need To And How To Follow Up Your Visitor Or Customer

The person who comes to your web site seeking products or information is a visitor.... Read More