Twelve Tips for Successful Opt-in E-mail Newsletters

An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain continuous contact without being annoying. In addition, an e-mail newsletter can enhance your credibility and increase sales.

Creating an E-mail Newsletter

Producing your newsletter doesn't have to be a monumental task. First, decide on the frequency of publication. This is based on how much time you have to do the work. Publishing it monthly or quarterly is probably a comfortable pace for both you and your readers. Next, produce a graphic design for your layout.

Many e-mail list management companies provide online templates for their customers. You simply type or paste in your information online and an HTML or text-based newsletter is automatically created for you.

Now it's time for the content of your newsletter. Concentrate on topics that your readers will be interested in, not only the ones that you find fascinating. Try to use real-life applications. For example, you can describe past successes and maybe even interview a customer or two. This way, you tell your audience how you solved a problem that relates to them and conveys that you are a results- oriented professional.

12 Tips for Successful E-mail Newsletters and Campaigns

1. Do not purchase, trade, or borrow an e-mail list

Sending e-mail to people who have not specifically requested to receive your mailings (opted-in) is almost always regarded as spam.

2. Make signing up and unsubscribing easy and visible

Add a sign up form to your home page or link to it and ask your customers if they would like to sign up when you speak with them in person. You may only want to ask subscribers for their e-mail address, first and last name, and one or two other questions such as their interests. This will allow you to target future mailings.

3. Use double opt-in registration

There are two standard methods for online registration, single and double opt-in. Double opt-in is the preferred method because it requires confirmation.

4. Link to your privacy policy

Place a link to your privacy policy near your list sign-up form. Your policy should describe how you handle the information you collect and how people can contact you in case they have any concerns or questions.

5. Send a welcome message to each new subscriber

Once someone subscribes, send a welcome message immediately. Include a description of what they will receive, how frequently, and how to unsubscribe.

6. Keep accurate sign-up records

Sometimes, you or your Internet Service Provider (ISP) will get a spam complaint from someone who forgot they subscribed to your list. Keep accurate records that include the date and web address from which they signed up.

7. Ask your members to opt-in again if you are using an older list

If you have not sent a mailing for a while, ask subscribers to indicate that they want to stay on your list by sending you an e-mail, clicking a link, or visiting a web page.

8. Remind people that they subscribed

Include a standard heading each time you send a message. A short note such as, "Thank you for subscribing to our newsletter, Mary," will remind recipients that they requested your mailings.

9. Avoid certain terms in your subject line and message text

If your message contains words frequently used by spammers, people will delete it and possibly file a spam complaint. ISPs often filter e-mails with suspicious subject lines and it is also illegal to use deceptive or misleading ones.

10. Include your physical address and phone number

Put your phone number and postal mailing address in your message. This allows readers to contact you to place an order or inquire about your services. In addition, federal legislation requires physical addresses on commercial e-mail messages.

11. Send your mailings regularly

Keep in touch with your subscribers frequently so they don't forget they signed up to receive your mailings. They will begin to anticipate your messages if you adhere to a schedule.

12. Reply promptly to each inquiry or spam complaint

When and if you receive an inquiry or a spam complaint, respond to it as soon as possible. Always include the subscriber's sign up information with your response.

Following these simple suggestions will help you retain your subscriber base, which is fundamental for a thriving permission-based electronic newsletter or outreach campaign.

Raj Khera is a partner in MailerMailer, a web-based e-mail list management and hosting service that allows you to create and track opt-in e-mail newsletters and campaigns. Try it! Send up to 200 messages free: http://www.mailermail er.com/a/emailnewsletter.html

Copyright 2005 by Raj Khera, MailerMailer LLC. All rights reserved.

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it used to be. With... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer yes, you may already know... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for your product, studies have shown... Read More

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur then you have a lot... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you a simple, powerful, affordable way... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize and make it your own.... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on two fronts: legislation to make... Read More

Successful Advertising

Most folks starting out on the Internet have tried free classified ads sites and they... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse or plain old rude when... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're able to get the maximum... Read More

One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List

I bet you want to know what that one great way is! Right?!Well, I have... Read More

E-Marketing Deliverability Issues

Does it seem to you that when you view "openings" within your statistics, that fewer... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related.Email... Read More

What is Email Marketing?

There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products is a large part of... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file, signature box, etc.What Is A... Read More

Six Easy White-Listing Ways... Stop Losing Important Emails!

Are you dead sure about receiving of all the important emails that is sent to... Read More

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List

It's not a website.It's a smart autoresponder and mailing list software.Be aware, I just said... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products, affiliate programs or services, you... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways to promote their business. What... Read More

Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form of communicating with others by... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for sometime, you understand the astronomical... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide your identity. They are great... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has done is to cause an... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach a point where all those... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others don't know as much as... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)' and this still applies in... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service that allows you to automatically... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular way to advertise. Every day... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep up with answering the mountain... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out using an email service provider(ESP)... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and most foolproof way to earn... Read More

How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never use your email address you've... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to get more business from their... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it is critical to understand the... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the United States. Imagine how many... Read More

The Gold Is In Your Mailing List

Let me ask you a question, "What is the most valuable asset to any Internet... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a great way to build a... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition to my primary email address... Read More

You Must Build A Customer List

If you run (or plan to run) an online business, it's especially important that you... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site has finally come to just... Read More

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course? Are you talking with your... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business (and aren't we all?), I... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years of web marketing, it... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I was working in a big... Read More