Lesson #1: Autoresponders 101

What the heck is an autoresponder?

An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply.

Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. Why? Because it gives people instant access to information!

Think about it.

People are more likely to send an email to autoresponder than to a real, say, sales department. The reason? People want information NOW! They don't want to wait nor ask for it.

But the reason why marketers love "smart" autoresponders specifically is because, when prospects request information, their inquiry gives you permission to follow up with them!

"Smart" or "intelligent" autoresponders go further than just a one-time reply, because they allow you to correspond with personalized follow-up messages after the initial reply...

The beauty is that they can all be pre-written, pre-set and pre-programmed... Only once! You decide how many emails, write the messages and set the intervals between them...

And that's it! In other words, smart autoresponders are like automated salespeople working for you, in the background, around the clock, so you don't have to! But there's more...

If you don't have a professional, personalized, systematic and timely follow-up approach that hits your prospects with your message at least four to eight times, you're losing money!

The bottom-line is this: following up can increase your sales significantly. In fact, sending multiple follow-up messages can increase sales by 80% and as much as 400% or even more!

Learn more about internet marketing, email marketing, search engine marketing go to internet marketing and website promotion.

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an Autoresponder.What is an Autoresponder?Autoresponder -... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the appearance of your business cards?... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers... Read More

Choose Your Email Marketing Software Wisely

Successful online business can't be led without email marketing. Many people know that it... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition? Most likely not. And the... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the growing pains? Everyone who... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are not being delivered. You... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking about the newest disease.... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the time you have to do... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise your security, delete necessary files,... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is getting good, targeted traffic to... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it is critical to understand the... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the world of email marketing.... Read More

How to Make Your Email Smile

Technology has a tendency to be impersonal and unfriendly - if you let it. Think... Read More

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a large list of audience or... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message: "Hello, I am a subscriber... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now require great care and planning.... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on the Bulk folder to check... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a top selling ebook titled "Autoresponder... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill when you are trying to... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a great way to build a... Read More

Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time when communications within most organisations... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK marketers operating within travel,... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www.learnhomebusiness.comIf your... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying... Read More

Email Etiquette III

Further to my previous issues this subject continues - part III.This month I'll share on... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products is a large part of... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file them away in special folders... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business opportunities. What evidence there is... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as per request from a reader.This... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US plan to buy online, spending... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is! Short... Read More

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates. In fact, if you are... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing heaven! Forget the printing press,... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had a way to make your... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a specific category of products. I... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is... Read More

All I Really Needed to Know About List Building I Learned From Stephen King!

I have always been an avid reader of Stephen King's writings over the years, he's... Read More

How to Choose the Autoresponder Right for Your Business?

Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than sending out cards for special... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into a curse. Fact is, the... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance in Affiliate Marketing? This may... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques my curiosity is just a... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to follow these rules, but if... Read More