Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.

It's still like this today - for the publishers that are getting it right. I believe newsletter publishers somewhere along the way forget WHY readers subscribe. On their websites we are promised all this wonderful information and instead we receive a sales pitch, email after email.

Bad newsletters far out number the effective ones. Here is a list of mistakes I find newsletter publisher religiously make?

1. Sell right off the auto responder

When I subscribe to a newsletter and get the sales pitch right off the auto responder, I know my subscription to this newsletter won't last long.

The autoresponder is the ideal place to get your subscriber familiar with yourself and your business. It's a great first step in building that relationship with your reader. Get them enthusiastic about receiving your newsletter. Tell them the wonderful things they will come to expect.

Welcome them and just leave it at that.

Something to take with you: "Don't put the cart before the horse"

2. Talk about how much money you are making ? all the time

Hyping is old news. Are you still doing it?

The newbie internet marketers love to tell you how much they are supposedly making. They love referring to this time and time again in their newsletters. They haven't yet realized that hype doesn't sell. Information does.

If you are making all this money, then help someone who isn't. Give them some intelligent information. Help them make an informed decision about buying your product.

Something to take with you: "Uh? Don't hype?"

3. Instead of 80% content and 20% selling you are doing it the other way around

Your subscriber didn't give you permission to sell to them. They gave you permission to give them more information. That's what you promised when they signed up. Are you honoring that promise?

Subscribers know that you will be doing some selling in your newsletters. They are not stupid. So weave the selling process in with your great information. That way it won't stick out like a sore thumb and your readers won't feel pitched.

Something to take with you: "Always give before you ask to take. It rarely works the other way around"

4. Copy and paste an article in your newsletter and hey presto! You have a newsletter? Not

There is no double about it. Articles are very effective ? the ones that are well worded and give the reader insider information about a specific topic.

One publisher I subscribe to uses the power of articles very well. He is an affiliate and in his newsletter he publishers different people's articles.

This is his technique:

  • His newsletters begin by telling readers a little about his day.

  • Then he introduces the article author, giving readers about a paragraph of information about him/her

  • Next we read the article

  • Then he gives us his thoughts/tips/stories/comments.

  • Then he finishes by referring to the author and the information in the article.

I've bought from this affiliate time and time again. Know why? Because his technique works.

He puts effort into his newsletters. Readers see that. Through them, I've come to know him, trust him, like him. Not only does he provide me with good articles, he is also knowledgeable in the subject he's involved him and his contributions really help reinforce the information of the article.

Unfortunately, most newsletter publishers don't use the power of articles. You see, when you don't put effort into it, I know you went to an article directory, selected an article, joined it's affiliate program and just stuck it in your 'newsletter' with nothing else but your name and contact details.

Not good.

Something to take with you: "Go the extra mile. It's not crowded."

5. Not telling people abit about yourself

Give readers a sense of you. We are curious creatures and want to know abit about people we associate with. You do want to bond with your readers, don't you? Then your name and website address at the bottom of your email won't accomplish much.

The best newsletters I subscribe to, without fail, always include a small paragraph in the beginning about themselves.

Tell readers something and keep it short and sweet. Don't go to the other extreme and devote your newsletters to talk about yourself. Boring.

Something to take with you: "Balance is what we are looking for here."

6. Giving subscribers info that is so basic, they can tell you are new to this

Your defense may be that you are catering to newbie internet marketers so your information has to be basic. Okay, let's put it another way. Last time I checked there were 55,000 people looking for internet marketing. Do you believe all those are new to this?

There are many types of products to do with internet marketing like ebooks, newsletters, autoresponders etc. An internet marketer needs a variety of products to build and run their business.

Consider something else. Who else buys your products? Answer: Affiliates. So at most times you are dealing with people with a higher level of experience.

Let me give you an example of what I consider basic information. If you write an article telling me why I need an email service then this won't make an impression on me. I already know this. And if I was a newbie, I would know this too because I would've come across it hundreds of times before from other people who rehash the same information.

On the other hand, I may not know what the best email services are and why. So tell me.

Something to take with you: "Do some research. It always pays off."

7. The biggest booboo of them all

I was stunned. Are people this dumb?

About a month ago, I subscribed to a bunch of internet marketing newsletters. I don't remember now from where. Pity.

Well, I received the autoresponders, as all newsletters begin. All the same. I received the first newsletters, second newsletters, third newsletters. (then I unsubscribed from them all). All the same.

Word for word they were all the same. The only thing that changed was the contact details of these people.

I found out later that you can pay for a service and they will write your newsletters and send them off for you, with your name and contract details of course. You join their affiliate program and you make your money that way. Well, that's the theory anyway.

Doesn't work. Write your own newsletters.

Something to take with you: "Email is a powerful medium. Are you using or abusing its power?"

About The Author

Copyright © Gina Stathopoulos & Nick Vernon

Looking for a gift? Let Gina and Nick show you what we buy for friends/family and each other. At our site you will find popular gifts, gift information and stories from our readers. Come have a look http://www.we-recommend.com

Autoresponder Tips

An autoresponder is useful for, well, responding to people who send you inquiries through email.... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need an email list. Not just... Read More

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways to promote their business. What... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow your list and your business.1.... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people consider it the most... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years of web marketing, it... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that they had lists in... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide your identity. They are great... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your ezine or email marketing... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the growing pains? Everyone who... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM... Read More

The Magic Of Email

These days email is taken for granted and used perhaps without fully appreciating its power.For... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a great way to build a... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services for magazines and event audiences... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach a point where all those... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I was working in a big... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson, you've learned the reasons what... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions?Yep!... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques my curiosity is just a... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are not being delivered. You... Read More

4 Effective Ways To Use Autoresponders To Increase Your Sales

An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly replying to someone who either... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site has finally come to just... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When it comes to getting your... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so... Read More

One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List

I bet you want to know what that one great way is! Right?!Well, I have... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of a website is to capture... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is you list of optin subscribers... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is! Short... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're able to get the maximum... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is an easy way to make... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address. You can mislead them easily... Read More

How to Build Your List

Your list is your life. If you do not have a list of customers and... Read More

Email List Management

How do you get the most out of your list?We all know that a lot... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write... Read More

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work. Don't let anyone tell you... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message Focus, you are able... Read More

What Is An Open Rate

Good thing in emarketing business today is that many people use email marketing... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current Netizens were even aware that... Read More

Successful Advertising

Most folks starting out on the Internet have tried free classified ads sites and they... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill when you are trying to... Read More