5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business.

Your own ezine will allow you to build customer loyalty and your public image to your target audience.

Following are five tips to help you publish a successful ezine.

(1) Write the content yourself.

Publishing an article from an outside source every once in a while is fine.

Just keep in mind you want to attract business to you and establish yourself as the source not someone else.

(2) Don't over advertise to your list

Publishing advertisements about products and services to your list is fine.

In order to keep your subscriber's you should only do it sparingly.

You can add a little blurb at the top (or bottom) of your ezine about your products/services and that will work wonders for promoting your business and keeping subscribers happy.

You can also add a little blurb just after the article about yourself and a little tag for your product/service.

Placing it right after the article will give reader's no chance to get distracted and they will see it.

(3) Keep solo mailings down to 1-2 per month

By keeping your solo ads, which is an ad that goes out to your list unscheduled you will keep more subscribers.

1 or 2 per month is what works for me. However I've also waited 5 months before I mailed a solo ad to one of my lists.

Keep your newsletter intact and add the solo ad to it. Your mast head and other ezine designs shouldn't change. This way your reader's will not think it's spam.

(4) Offer extreme value or Over Deliver

Each issue should offer value to your readers. The content should give value and not the advertisements.

If reader's like your content and view it as valuable the odds of them coming to you and buying is increased.

As an ezine owner mixing value driven content with value driven advertising is a tight rope walk.

Careful attention needs to be taken when developing your ads and content to retain as many reader's as possible.

(5) Understand people will unsubscribe

I have a friend who started an ezine and after his first mailing he lost 5% of his subscribers.

He called me on the phone and complained that his article must have driven off these people. Well truth be told maybe that was the case, but people sometimes subscribe to an ezine, find they don't like it, unsubscribe and that's that.

Nothing personal that's just the way it is. Once you understand that you will lose subscribers with every mailing the stress will be reduced.

Operating an ezine isn't easy. There will be work involved and careful planning is crucial to long term success.

However if you:

  • Think before you publish
  • Direct each issue towards giving your readers what they want
  • and write value driven content for your ezine

You will find it much easier to create a successful publication.

About the Author Jason Mann is a profitability consultant who works with small Internet businesses to increase profits using unique and powerful strategies. For more infortmative business articles visit: http://www.majorprofitmargins.info

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your list?Well a lot!A flu, just... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build anemail opt-in list easily?List RentingOne... Read More

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List

It's not a website.It's a smart autoresponder and mailing list software.Be aware, I just said... Read More

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation at the correct time. Each... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were written nearly six years ago.... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone.... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many hits, while you struggle to... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange... Read More

Reach Out and Slap Someone

I got my first email account way too many years ago. ... Read More

Click for Success!

Being online for the last five or so years has made me realized that many... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only give your email a limited... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so for this to work you... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique for adding new customers to... Read More

Using Internet Direct Mail To Increase Your Company?s Profits

"I want to sell my company's products on the Web, but how do I get... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide your identity. They are great... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market goods and services to the... Read More

You Must Build A Customer List

If you run (or plan to run) an online business, it's especially important that you... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition to my primary email address... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will usually sort them out by... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website is interested in doing everything... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again! That's right, every ad you... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your offer to are actually interested... Read More

8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but are you setting yourself up... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques my curiosity is just a... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for generating revenue is the Auto-Responder.... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It makes sense for firms to... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email marketing strategy. The most... Read More

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common methods you can use to... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.... Read More

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online. They have been turning into either... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the financial investment given to attracting... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking about the newest disease.... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're able to get the maximum... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you want to grow a massive... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big Bear is being replaced by... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress,... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely competing with each other to... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep up with answering the mountain... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a specific category of products. I... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email... Read More

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a large list of audience or... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your short term profitability online, you've... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available today. Virtually everyone who has... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built a fantastic website, acquired a... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly replying to someone who either... Read More

Just Write an Email

How did you sell your last product? Imagine that I am a newbie writing you... Read More