An eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later youwill probably be faced with a dilemma - should youcreate your eBooks as .exe files or .pdf files?

PDF, which stands for Portable Document Format, is thefile extension for files created with Adobe Acrobat.

Exe, which stands for 'executable', is the extensionfor files created by eBook compilers.

PDF is widely considered to be the 'industry standard'for eBook publishing, and for good reason. Here aresome of the advantages of PDF files over exe files:

(1) With most eBook compilers you have to set up eachpage of your eBook as a separate web page. With AdobeAcrobat you can use a single MS Word file as thesource document.

(2) PDF files automatically number each page - exefiles don't.

(3) PDF files are very easy to edit - you can insertpages, replace pages and delete pages (and the pagenumbering is automatically adjusted).

(4) Printing from a PDF file is much easier thanprinting from an .exe file.

(5) The 'bookmark' column on the left side of a PDFfile makes navigation very easy - much easier than inan exe file.

(6) PDF files compress better than exe files, so youend up with a smaller, more manageable file.

(7) It's virtually impossible to transmit a virusthrough a PDF file - exe files are susceptible tovirus transmission and can become corrupted duringdownload.

(8) Finally, by using PDF you automatically expandyour potential market because PDF files can be read onboth a PC and a Mac (exe files can only be read on aPC). Over 8 percent of the online population in theU.S. are currently Mac users(www.nielsen-netratings.com) - not a huge increase inyour market, but nevertheless significant.

But exe files do have some advantages over PDF files.Until recently, one of the most important of these wasprice - most eBook compilers are a fraction of thecost of Adobe Acrobat.

However, a number of PDF creators have recentlyappeared on the market with price tags similar to thoseof eBook compilers. Here are some of them:

http://pdfcreator.com/http://www.jawspdf.com/http://www.win2pdf.com/

Another advantage of exe files over PDF is therebranding feature. The following eBook compilers allhave a built-in rebranding function:

http://www.ebookcompiler.com/http://www.ebookgenerator.com/http://www.ebookedit.com/ http://www.ebookpaper.com/

If you use free eBooks as a viral marketing tool,rebranding is the key to success, because people aremuch more likely to promote your free eBook if theycan customize it with their own affiliate links.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

More Than An Ebook

The following in an excerpt from the E-Book of the same name.Utilising the Full Resources... Read More

Choose the Right Format for Your Ebooks

Choosing the right file format for your ebook is an essential step on the road... Read More

Ebook Promotion: 10 Secrets Smart Ways To Increase The Downloading Of Your Ebook

If you promote an ebook, then you must learn these Ebook promotion secrets that will... Read More

5 Guaranteed Ways To Snowball Your Resale Right Profits

Resale Right Products are a huge market. Unfortunately, may people are losing more money than... Read More

Information at What Price? Exploring Fee-based e-Content

In pursuit of a paid model for content, many businesses offer newsletters for a fee... Read More

Make Your Own E-book!

If you have a newsletter or knowledge you wish to share with others, you might... Read More

Writing an eBook is Risk-taking Behaviour ? Choose to do it!

The choice to author a book isn't one that just suddenly comes to you. It's... Read More

Little Known Ways To Make More Money With EBooks

There are a myriad of free information products on the internet today, and actually looking... Read More

Reflection for Personal and Professional Development

Whatever you can do, Or dream you can, begin it. Boldness has genius, power and... Read More

Ebooks - How To Bring Them Into The Market

So, you have decided to start an ebook business. The question: what kind of ebook... Read More

How To Bring In Your First $100,000 With Infoproducts

Can you really earn a living creating and marketing ebooks, special... Read More

For Wannabe eBook Authors - 5 Key Questions

Are YOU ready for the eBook authoring adventure? Do you have what it takes to... Read More

You, Marketing-Minded Financial Planner, Can Be an Author

After you've gotten in the groove of turning out articles and notes to reporters about... Read More

20 Ways To Profit With Free eBooks

My habit of collecting every free eBook I could lay my hands proved very profitableto... Read More

E-Book Writing Formats: How to Make the Words Flow

Nervous about writing your first e-book? Never fear. E-books are written in... Read More

5 Sizzling Tips to Creating a Money Making E-book

5 Sizzling Tips to Create a Winning E-bookIf you have been looking for a genuine... Read More

Ebooks Are The BEST Form Of Advertising!

Ebooks are part of the new frontier of cyberspace. They are an... Read More

Sell 100,000 eBooks By Letting It Be Read For Free?

Did you know that if just one person goes into a ... Read More

30 Truisms About eBook Authoring

The decision to author an eBook is a life-changing decision. The "fallout" from publishing an... Read More

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish your book if you follow... Read More

Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)

Why would you want to buy a book on writing Ebooks? There... Read More

How to Protect Your Ebooks and Software from Being Stolen!

There are many systems that can lock your software or document, allowing you to control... Read More

The Problem With E-Books

One of the most popular online ventures is selling e-books. People are... Read More

7 Secrets to Explode your eBook Sales! Part 2

Secret #2: Creating your Marketing Timeline for Success!Copyright 2004 Bluedolphin CrowAho!You can increase your sales... Read More

Internet Business Model For Selling A Single, Unique Product

An e-book is a single, unique product. It's unique because no 2 authors can write... Read More

Internet Advertising Solution: 18 Reasons Why Giving Away A free Ebook Can Help Heat Up Your Sales

Sometimes, you may have to give something away in order to get something from others!One... Read More

Surefire Way To Find Hot Selling eBook Topics

To become an entrepreneur, you need product ideas.Even more important,YOU NEED PRODUCT IDEAS THAT SELL.To... Read More

Ebook Marketing: How To Succeed In Your Ebook Marketing Without Trying Too Hard

If you want to succeed in your ebook marketing, there are fundamental secrets you... Read More

Youve Got To Be Joking!

I don't know about you, but I get a lot of joke stuff arriving in... Read More

Write Your eBook Fast: First Steps to Finishing Line

Why write an eBook?You want ongoing, lifelong multiple streams of income. You want to raise... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 1)

Did you know that you already have an eBook inside you? And, like your coach,... Read More

eBooks: With Courage and Patience, We Are Getting There

Just how do we make the "e" in e-books stand for "easier"?... Read More

Should You Write A Book?

Why would you want to take on such a task?A book can be an incredible... Read More

Self-Publish Your Ebooks Through ClickBank

There was a time when ebook publishing was seen as a reluctant half-measure for authors... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to decide how much to charge... Read More

E-book Security Anxiety

You are not alone. Tons of people are nervous that their e-book will be stolen... Read More

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made up of just four... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside you? And, like your coach,... Read More

Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost is inexpensive.... Read More

Price your eBook to Sell Well

Q. The big question asked me in teleclasses or client sessions is "How should I... Read More

7 Secrets to Explode your eBook Sales! Part 3

Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:Copyright 2004 Bluedolphin Crow - All... Read More

Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They are an... Read More

Shorten Your Journey to Book Success with Teleclasses - Part 1

Are you an author who wants your book to be a success? Have you read... Read More

10 Steps to Author 1 eBook

Authoring a book, specifically an eBook (electronic book), is easy, affordable and profitable. Share your... Read More

The Bible of Marketing Ebooks

The ebook from Michael Cheney really is the bible when it comes to make a... Read More

Convert Productive Articles to Profitable eBooks

How many articles, reports and discussion papers have you written in your life? If you... Read More

An eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later youwill probably be faced with a... Read More

A Brief History of the Book

"The free communication of thought and opinion is one of the most precious rights of... Read More

Internet Journey - From Storms To Desktops

After battling the sea for nine years, it's time to move on. That's what I... Read More

My Rich Mums Ebook Secrets

As usual, I walked into the Starbucks for my morning coffee.Enjoying my morning coffee in... Read More