An eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later youwill probably be faced with a dilemma - should youcreate your eBooks as .exe files or .pdf files?

PDF, which stands for Portable Document Format, is thefile extension for files created with Adobe Acrobat.

Exe, which stands for 'executable', is the extensionfor files created by eBook compilers.

PDF is widely considered to be the 'industry standard'for eBook publishing, and for good reason. Here aresome of the advantages of PDF files over exe files:

(1) With most eBook compilers you have to set up eachpage of your eBook as a separate web page. With AdobeAcrobat you can use a single MS Word file as thesource document.

(2) PDF files automatically number each page - exefiles don't.

(3) PDF files are very easy to edit - you can insertpages, replace pages and delete pages (and the pagenumbering is automatically adjusted).

(4) Printing from a PDF file is much easier thanprinting from an .exe file.

(5) The 'bookmark' column on the left side of a PDFfile makes navigation very easy - much easier than inan exe file.

(6) PDF files compress better than exe files, so youend up with a smaller, more manageable file.

(7) It's virtually impossible to transmit a virusthrough a PDF file - exe files are susceptible tovirus transmission and can become corrupted duringdownload.

(8) Finally, by using PDF you automatically expandyour potential market because PDF files can be read onboth a PC and a Mac (exe files can only be read on aPC). Over 8 percent of the online population in theU.S. are currently Mac users(www.nielsen-netratings.com) - not a huge increase inyour market, but nevertheless significant.

But exe files do have some advantages over PDF files.Until recently, one of the most important of these wasprice - most eBook compilers are a fraction of thecost of Adobe Acrobat.

However, a number of PDF creators have recentlyappeared on the market with price tags similar to thoseof eBook compilers. Here are some of them:

http://pdfcreator.com/http://www.jawspdf.com/http://www.win2pdf.com/

Another advantage of exe files over PDF is therebranding feature. The following eBook compilers allhave a built-in rebranding function:

http://www.ebookcompiler.com/http://www.ebookgenerator.com/http://www.ebookedit.com/ http://www.ebookpaper.com/

If you use free eBooks as a viral marketing tool,rebranding is the key to success, because people aremuch more likely to promote your free eBook if theycan customize it with their own affiliate links.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

Top Ten Tips To Get Started Writing Your Book - Part 2

You are far more likely to successfully write and publish your book if you follow... Read More

Goals and Objectives in Authoring an eBook

Goals begin behaviour, consequences maintain behaviour!IntroductionIt is ESSENTIAL to set goals, objectives, targets, expected outcomes?... Read More

Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They are an... Read More

Writing Acknowledgements for E-Books

It is important to have an acknowledgements section in your E-Books. Having authored some 1600... Read More

Writing an eBook is Risk-taking Behaviour ? Choose to do it!

The choice to author a book isn't one that just suddenly comes to you. It's... Read More

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish your book if you follow... Read More

5 Guaranteed Ways To Snowball Your Resale Right Profits

Resale Right Products are a huge market. Unfortunately, may people are losing more money than... Read More

Invasion of the Amazons

The last few months have witnessed a bloodbath in tech stocks coupled with a frantic... Read More

Should You Write A Book?

Why would you want to take on such a task?A book can be an incredible... Read More

Convert Productive Articles to Profitable eBooks

How many articles, reports and discussion papers have you written in your life? If you... Read More

Your e-Book - 7 Best Reasons to Create Your First e-Book

1) Speed to market - One of the biggest problems with regular ... Read More

Book Publishing for Entrepreneurs

There was a time when it was relatively easy to get a book published. You... Read More

Ebook Marketing: How To Succeed In Your Ebook Marketing Without Trying Too Hard

If you want to succeed in your ebook marketing, there are fundamental secrets you... Read More

The REAL Info Products Secret and How to Get Out of the Cycle

Most "info-products" revolve around Internet marketing, and get rich quick schemes. Everyone is looking... Read More

Write Your eBook Fast: First Steps to Finishing Line

Why write an eBook?You want ongoing, lifelong multiple streams of income. You want to raise... Read More

7 Secrets to Explode your eBook Sales! Part 6

Secret #6: Creating momentum and identity through Book Sellers!Aho99% of them were wrong when I... Read More

Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)

Why would you want to buy a book on writing Ebooks? There... Read More

My Rich Mums Ebook Secrets

As usual, I walked into the Starbucks for my morning coffee.Enjoying my morning coffee in... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written ebooks, are... Read More

Choose the Right Format for Your Ebooks

Choosing the right file format for your ebook is an essential step on the road... Read More

How To Protect Your eBooks From Piracy And Copyright Infringement!

eBooks, or electronic books, mean big business for all aspiring writers. Not... Read More

Benefits of Ebooks for Your Business

No matter what type of home-based business you operate, chances are ebooks... Read More

Internet Advertising Solution: 18 Reasons Why Giving Away A free Ebook Can Help Heat Up Your Sales

Sometimes, you may have to give something away in order to get something from others!One... Read More

20 Ways To Profit With Free eBooks

My habit of collecting every free eBook I could lay my hands proved very profitableto... Read More

Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost is inexpensive.... Read More

Make Profits from FREE e-Books

E-books are one of the most beneficial and easiest ways to make... Read More

Ebook Marketing: 20 Checklist For eBook Creation

If you promote an ebook, please pay attention to these ebook marketing checklist:1. What... Read More

You Really Can Make A Fortune Off Of EBooks and Software Resale Rights

When I first considered online selling, I had trouble thinking of a product to sell.... Read More

Resell Rights Power

The Quickest Way To Have A Product To Sell On The InternetCreating a product from... Read More

7 Secrets to Explode your eBook Sales! Part 7

Secret #7: How to create a mountain of sales using multiple Royalty Publishers!Aho!Are you making... Read More

The Bible of Marketing Ebooks

The ebook from Michael Cheney really is the bible when it comes to make a... Read More

Top Ten eBook Mistakes and How to Correct Them

Did you know that you already have an eBook inside you?And, like your coach, you... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around the globe, you should know... Read More

How eBooks Can Be Used As An Online Business

Times are hard today! Though the economic data would indicate otherwise, we are now facing... Read More

Your First Step To A Digital Publishing Empire

There is only one way to climb a mountain - step by step.Now think of... Read More

The Kolbrin ? Ancient Warnings of Modern Threats

The Kolbrin is a substantial Biblical-era wisdom text of immense value to comparative religion scholars,... Read More

How to Protect Your Ebooks and Software from Being Stolen!

There are many systems that can lock your software or document, allowing you to control... Read More

Delivering Your E-book

Much of the attraction of e-books is that they can be purchased... Read More

The Problem With E-Books

One of the most popular online ventures is selling e-books. People are... Read More

You, Marketing-Minded Financial Planner, Can Be an Author

After you've gotten in the groove of turning out articles and notes to reporters about... Read More

Why Write an EBook?

It's not true that everything that has been said has already been written. Since that... Read More

Using Internet Marketing E-books Helps With Business Issues

Using an Internet marketing e-book when starting a new home-based business will give you... Read More

Information at What Price? Exploring Fee-based e-Content

In pursuit of a paid model for content, many businesses offer newsletters for a fee... Read More

7 Secrets to Explode your eBook Sales! Part 4

Secret #4: Creating passionate articles will explode your eBook sales!Copyright 2004 Bluedolphin Crow - All... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to decide how much to charge... Read More

Why eBooks Are The Most Overlooked Path To Online Prosperity

The ebook revolution is here! The Internet now makes it possible to come up with... Read More

7 Simple Ways To Boost Your E-Book Sales

You can often dramatically increase your E-Book salesby making a few minor adjustments to your... Read More

Selling Books and E-Books Online

For many authors the thought of getting professionally published is little more than a dream.... Read More

How To Bring In Your First $100,000 With Infoproducts

Can you really earn a living creating and marketing ebooks, special... Read More

Who Really Wrote That Ebook?

The publishing world has never been more fun, and opportunities for new authors have never... Read More