How To Boost Your Bottom Line With Two Little Words

I hate to sound like one of those cheesy get-rich-quick commercials, but this week I am going to let you in on a little secret that is so powerful that it will immediately change the way you do business.

In fact, this little secret is so powerful that you will be amazed at its immediate effect on you, your employees, and your bottom line. This little secret is guaranteed to improve your relationship with current customers and if used wisely, can get you lots of new customers without spending a dime on marketing or advertising.

Do want to know what this little secret is?

Before I let the cat out of the bag let me ask you one question: What are the two little words you can say to every customer that will immediately endear them to your business and guarantee that they will be your customers for life?

OK, here goes: the little secret is this; whenever you have contact with your customers, whether it's in person, or by phone, fax or email, always use their name. Likewise the answer to my question: what two little words can drive your business through the roof: your customer's name.

When you use a customer's name the business experience becomes personal. And when the business experience becomes personal your customer becomes vested in the relationship and thereby becomes your friend. When you use the customer's name they become as concerned about your success as you are.

At the sound of his or her name your customer becomes your champion. They will toot your horn and defend your honor. They will recommend you to their friends and be loyal to you to the end, even when they can get the same product or service elsewhere for less money.

Unfortunately, 99% of business owners and especially their employees fail to realize the importance of personalizing the business relationship. While they are happy to take my hard-earned dollars, most businesses could care less what my name is. That's why so many businesses fail: they see their customers as numbers, not names. The 1% of businesses that understand the impact of personalizing the business experience are the ones that will flourish for many years to come.

Case in point: I'm the one at my office who goes through the mail every day, pulls out the checks, opens the envelopes, signs the checks, makes out the deposit slip, and takes the deposit to the bank. Sure, I could have someone else do this for me, but making the bank deposit is my absolute favorite thing about being an entrepreneur. Seeing numbers on a deposit slip validates my efforts. It is proof that I am doing something right.

So I go to the bank a lot. So much so that the young lady at the drive through, whose name is Karen, knows me on sight and always seems genuinely happy to see me pull up.

"How are you today, Mr. Knox," she always ask.

I can be in the lousiest mood of my life, but when I hear my name come through that speaker my mood immediately brightens. I always smile and chirp back: "I'm fine, Karen, how are you?"

And it's even better if I have someone in the car with me. I have gone through that drive through with business partners and customers in my car and when they hear "How are you today, Mr. Knox?" they are highly impressed, simply because Karen used my name.

"Wow," they always mutter. "They know you here, huh."

"Yep," I say proudly, ego adequately stroked. "I have all my accounts here: personal and business checking, savings, lines of credit, merchant account. This is the best dang bank on the planet. In fact, you should move all your accounts here?"

Over the years I have probably recommended a dozen new customers to this bank, just because Karen, the wonderful drive-through teller who understands the value of good customer relations, uses my name every time I drive in.

Here's another example of how using a customer's name can add dollars to your bottom line. I was in Kansas City recently and stopped in at a Ruth's Chris Steakhouse for dinner. When I asked for a table the host asked for my name before showing me to a table.

A few minutes later a young man came by to fill my water glass and asked, "Can I get you an iced tea, Mr. Knox?"

The host had obviously told the waiter my name and the waiter used it immediately to make me feel at home. A few minutes later another young man delivered bread to my table and said, "Here's your bread, Mr. Knox."

Before the night was over four different service people had visited my table and each used my name in a respectful manner. By the end of the meal I had spent $75 on dinner and dropped another $50 on tips.

Was it because the food was delicious? In part, but primarily it was because I felt like I had just had dinner with friends.

And do you think I now tell everyone I meet about this restaurant with the great food and the amazing service?

I'm telling you about it, aren't I?

Here's to your success!

Tim Knox

Tim serves as the president and CEO of three successful technology companies and is the founder of DropshipWholesale.net, an online organization dedicated to the success of online and eBay entrepreneurs.

Related Links:
http://www.prosperityandprofits.com< /a>
http://www.smallbusinessqa.com
http://www.dropshipwholesale.net

Putting The Service Back In Customer Service

The future of customer service is here. Technology has made seeking out support faster and... Read More

At the Carwash; The Customer really is always Right

You have no doubt heard the saying that the customer is always right. When you... Read More

Mastering Challenging Service Situations

During the course of everyday business, many of you encounter unsatisfied customers. How you and... Read More

How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot retain your customers you will... Read More

A New Way To Handle Complaints, Or Is It?

What a lot of money we have been wasting on dealing with customer complaints.Instead of... Read More

How to Easily Increase Your Profits

Do you remember the last time you went into a shop and the person 'serving'... Read More

How To Kick Your Customer Service Up A Notch!

Welcome to the inaugural issue of Human Tech Tips -- Tip #1. How do we... Read More

Customer Service - Winning Customer Experiences

Winning Customer ExperiencesMuch research has been done on what the makes a winning customer experience.... Read More

10 Customer Service Quality Statements to Measure up Against

It might sound quick and simple, to say how well your business does in satisfying... Read More

Making Your Contacts Work For You

The best way to explain this concept is to tell you a story. While calling... Read More

Dont Be Afraid To Give Problem Customers The Boot

Q: In a recent column you made the point that the customer is always right,... Read More

Your Voice Print

"Mountains are built one pebble at a time and climbed one step at a time."... Read More

Customer Service, the Internets Primary Neglected Business Concern

Customer service is everything to a business. Just look at big, successful retail chains: They... Read More

Add Value - And Kill Mediocrity in Customer Service

There are two kinds of customer service we all experience occasionally, outstanding customer service, and... Read More

CRM For Beginners ? Customer Relationship Management Basics

In order to maintain a successful business, the business must understand and maintain a positive... Read More

Customer Feedback: Everyone has an Opinion - USE IT!

Have you ever been in a department store and known exactly what you were looking... Read More

Five Ways To Wow Your Client

Running a business is about providing goods and services to human beings. Their experience with... Read More

Can Three Words In Websters Dictionary Be The Key To Customer Loyalty?

Are you concerned about customer loyalty? Are your customers so loyal that they will stick... Read More

Aint We Wonderful!

It may come as a surprise to you to discover that customers don't buy your... Read More

Poor Customer Service - Are Your Customers Driving Away Other Customers

Every customer you have is a word-of-mouth advertiser for you. Unfortunately 90% of this free... Read More

Ten Ways to Help You Improve Your Customer Service

1. Stay in contact with customers on a regular basis. Justas it is bad news... Read More

Top 10 customer service tips

1. Hire people who have a service attitude. Some people simply enjoy serving others, their... Read More

The Art of Giving Great Service

Sales is tough to get right, and depends on retaining those customers, yet people do... Read More

DONT Give Your Customers What They Want!

One of the mantras we hear repeatedly in business is "The customer is always right."... Read More

At Your Service: The Ten Commandments of Great Customer Service!

Customer service is an integral part of our job and should not be seen as... Read More

Customer Service For Huge Profits

Customer service is the most vital asset for Business either it is online or offline.... Read More

How to Provide Instant Customer Service

Customer service is an essential component of any business. Clearly, if you work alone your... Read More

Customer Loyalty

Loyal customers are the foundation of almost every business. Going the extra mile to provide... Read More

What Every Manager Should Know About Seeing the World from Where the Customer Is Standing

It is important to remember that the customer doesn't necessarily see things in the same... Read More

Doors by Catering to Your Clients

Clients? they are the most important influence in the success of any business. It is... Read More

Learning from Your Employees and Customers Complaints

Listening to complaints, whether they're reasonable or not, is a part of every manager's job.... Read More

Accountants / Lawyers Do Yourself a Favor - What do Your Customers Want?

In my day to day practice in strategic human resource management I often come across... Read More

Does Your Customer Talk Back To You?

What is your customer saying about you? Do you really know? Does your customer really... Read More

Your Actions Tell Your Clients How You Expect To Be Treated

There is a widely accepted principle of human behavior that goes something like this. "Your... Read More

You MUST Sweat the Small Stuff

It's The Little Things That Make or Break a Small BusinessIf you make a poor... Read More

Are You A Coward? I Was

Over the last month, I have come to hate emails and answerphones; not because I... Read More

Profit from a Customer Service Recovery Program

A client recently said to me: "Most days things seem to run smoothly; but whenever... Read More

What Every Manager Should Know About How to Win the Loyalty of Customers

Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life... Read More

Passing the After-Sales Test

Some time ago a major UK food retailer decided to branch out into non-foods. Well,... Read More

Finding Out Why a Potential Customer is Calling On You

Our challenge as the business owner/sales person answering the telephone, is to build rapport with... Read More

What Every Employee Should Know About Putting Positive Phrases Into Customer Service

If you were a customer on the telephone with a question or complaint and were... Read More

Difficult Customers - Theres No Such Thing

A couple of years ago I had a call from a Customer Service Manager working... Read More

Turning Customer Mistakes Into Raving Fans

When you make a mistake with a customer, should you write them off as lost... Read More

Everyone talks in code!

How often have you left a meeting with a customer or your boss telling yourself... Read More

Empowering Customer Service Vital

It never fails to amaze me how many companies have employees who are empowered to... Read More

One of the Secrets of a Great Customer Experience

A few weeks ago we conducted our annual "Customer Experience Study Tour" in London England.... Read More

Minimize The Pain of Check Recovery

$350 million in bad checks are written each and every week. That fact alone makes... Read More

Over Delivering Provides Big Results

Over promising is a problem only when you under deliver. There are a number of... Read More

The death of customer servie

The other day a reporter call to interview me on the "Death of Customer Service".... Read More

The Dissatisfied Customer

We, as small business people, naturally dislike complaints from our clients and customers. Because we're... Read More